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Sara Ataie

VenezuelaDeAyer / BTL Network
Founder / Communications Strategist & Content Specialist
Sara joined the BTL Network team in 2014 and in her role she provides and manages the communication strategies for BTL’s broad array of clients, including Florida Blue, Cargil, Kellogg’s, Burson Masteller, Caterpillar and others. Her vision, talent and expertise in conceptualizing and communicating the client’s message through traditional, online and visual media make her an invaluable asset to any brand that is looking to resonate deeply with its target audience. Her peers highlight her shrewd instinct for spotting viral content opportunities and her passion for results driven and objectives focused campaigns.

Prior to joining BTL, Sara led social media strategies for one of Miami’s most prominent multicultural public relations agencies as well as for the nation’s top Spanish-language network, Univision. During this time, Sara was able to develop and grow her skill set by managing day-to-day online strategies for Fortune 500 brands, as well as for renowned Spanish-language programming and top Latino music artists. Her responsibilities included developing content specifically for the U.S. Hispanic market, engaging users and monitoring online conversations, providing analytics for campaigns and identifying potential trends for the brand.

Born in Iran and raised in Venezuela, Sara embodies the essence of what it means to be multicultural in the U.S. and she also speaks 5 languages! She received her Bachelor of Arts in Mass Communication from Universidad Santa Maria in Venezuela and Digital Media from Full Sail University.

My Speakers Sessions

Tuesday, March 17