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Roxana Lissa

RL Public Relations

Roxana Lissa is founder and CEO of RL Public Relations & Marketing and Partner of Sportivo, sports public relations and marketing. Frequently recognized as an industry pioneer, Roxana founded RLPR in 1996 to fill a void in the emerging Hispanic marketing industry.

In 1999, the Wall Street Journal placed her on its front page in recognition for her groundbreaking work on the bicultural teen campaign for the California Milk Processor Board (Got Milk?). Today, RLPR is one of the largest independently-owned Hispanic PR agency in the United States, boasting a talented team of more than 20 PR professionals and an impressive roster of clients including Nike, Verizon Wireless, SheaMoisture, Domino’s Pizza, and more.

Lissa is active in multiple national Hispanic community organizations and cancer foundations including Hispanic Public Relations Association and Mayte Prida Foundation, and has been honored in PR Week’s 40 under 40.