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avatar for Robert Rodriguez

Robert Rodriguez

FOX Deportes
Director of Digital Media

Robert Rodriguez is the Director of Digital Media for FOX Deportes. In this role he oversees editorial, product development, social media, and emerging technology for one the fastest growing U.S. Hispanic digital sports platforms.  In February 2014, his department reached new milestones with Super Bowl XLVIII, setting a Twitter record for a Spanish-language television event and playing an integral role in live streaming the Super Bowl in Spanish for the first time in the United States. Under his guidance the company executed the first Twitter Amplify campaign in Spanish and surpassed 9M Facebook fans, a first in FOX Sports Media Group history and the most of any Spanish-language network.

Prior to FOX Deportes, Rodriguez was Manager, Synergy and Brand Management at Disney Interactive, leading a cross-functional team that was responsible for the website release of such live action titles as THE LONE RANGER and OZ THE GREAT AND POWERFUL.  Rodriguez joined the FOX family in 2010 as a member of the FOX Sports international team, were he supported key digital product releases such as FOX Soccer 2go and redesigned the FOX Deportes website and Social Media roadmap. 

My Speakers Sessions

Tuesday, March 17
 

10:00am