Hispanicize 2015 has ended
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Paul Stringer

VP and Multicultural Marketing Lead
Paul Stringer has been a leader in the field of Multicultural Marketing for nearly15 years.  Cross channel, one-to-one marketing from broad sweeping experiential to integrated direct programs have made up the bulk of his experience.  

After leading the effort to build a Hispanic Marketing capability at Publicis’ Relay Marketing servicing Coca-Cola, AT&T, U.S. Army and Chivas Regal, Stringer launched Experiencia in 2004, a national Hispanic Marketing firm.  Experiencia was a top agency in its space working to help clients such as McDonald’s, State Farm and Pernod-Ricard build a more robust Hispanic Marketing program.  In 2009 Experiencia was acquired by Aspen Marketing (now Epsilon).  With this acquisition, Aspen added more blue chip clients, a multicultural marketing capability and offices in Chicago and Los Angeles.  Stringer was made Vice President of Multicultural Marketing, a role that has expanded throughout all of Epsilon today.  

When he is not immersed in the Multicultural Marketing industry he is immersed in his family of four, planning a trip to explore a new corner of the earth or taking a class to further his understanding of business in our complex and fascinating world.  Stringer earned his BA in Media Studies at DePaul University, Chicago and his MBA at the W.P. Carey School of Business at Arizona State University, Tempe.

My Speakers Sessions

Wednesday, March 18