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Mariela Ure

Wells Fargo & Company
Senior Vice President, Hispanic Segment Strategy, Enterprise Marketing,
Mariela Ure is senior vice president and Hispanic segment strategy lead for Enterprise Marketing at Wells Fargo. She is responsible for leading the company’s efforts in delivering products and services that meet the needs of the rapidly growing Hispanic market. Mariela oversees segment-specific strategies, the development of business and marketing plans, and defines the company’s priorities to maximize service to Hispanic communities nationwide.

A 15-year financial services and marketing veteran, Mariela assumed her current role with Wells Fargo in 2011. Previously, she was with Bank of America’s Enterprise Marketing Group, where she led the development and implementation of marketing programs focused on the company’s corporate social responsibility efforts. She also directed financial product integrated marketing campaigns for mass markets and the Hispanic segment. Prior to that, she managed multicultural direct marketing efforts for Walt Disney Parks & Resorts and Red Latino, a Hispanic direct marketing agency.

Throughout her career, Mariela has been acknowledged for her work, including a Disney Marketing Excellence Award and an Effie Award for her contributions to Bank of America & The History Channel’s “America: The Story of Us.”

Mariela is active in her community and is a North Carolina Certified Guardian Ad Litem, serving as a child advocate volunteer for abused and neglected children for more than 10 years in Florida and North Carolina. A native of Puerto Rico, she earned a bachelor’s of science degree in Business Management from Nova Southeastern University in Florida. In her free time, Mariela enjoys practicing yoga and spending time with her family from Puerto Rico and Venezuela. Mariela resides in Miami, Florida.

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