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Maria Amor

Vice President
Mexico City-native Maria Amor enjoys adding stamps to her passport, reading novels from Latin American authors, spending quality time with family, and working out to balance her love of new restaurants, wine and, most significantly, desserts.

Maria joined Formula’s San Diego office in 2003, where she gained experience launching and executing PR programs for clients in business technology, consumer and travel industries. In 2008, she moved to New York City to launch FORMULATIN, the agency’s Hispanic division, which represents Fortune 500 companies looking to connect with the growing Hispanic population. Maria leverages her general market experience to develop strategic programs that are tailored to the cultural nuances of the U.S. Hispanic consumer.

As vice president of FORMULATIN, Maria is responsible for program development, strategic guidance, and client communication for brands such as Nestle’s Abuelita, La Lechera, and NESCAFE Café de Olla; Herradura and el Jimador tequila; Mi Pueblo Food Center; and Dunkin Donuts. Under Maria’s leadership, FORMULATIN earned “Best Sports Campaign” awards from the Hispanic Public Relations Association in 2009 and 2010, and was named a finalist in PRWeek’s “Best Multicultural Campaign” in 2011, 2012, and 2014. In addition to managing her team of nine bilingual and bicultural practitioners, she spearheads new business efforts and regularly plays a key role in growing the division.

Maria is currently the President of the HPRA NY Chapter and served as Secretary in 2014.She was most recently selected as 2015 Latino Trendsetter Award recipient.