With more than a decade of experience in the U.S. Hispanic market, Lissette oversees the development and delivery of tailored Hispanic public relations strategies and tactics for Procter & Gamble brands/programs such as Pantene, Olay and Try It & Love It. Her focus is aimed at creating an authentic and relevant cultural link between the brand and this ever-growing and influential demographic. Her previous work spans across top consumer brands such as Degree Woman, Degree Men, Suave and Caress, as well as work with The Clorox Company and retailers such as RadioShack and CVS/pharmacy.