Jenina Nuñez leads public relations strategy and programs for several brand initiatives at McDonald’s USA, specifically focusing on the company’s McCafé brand as well as the U.S. Hispanic Consumer Market. Initiatives she has spearheaded include rollout of new beverage menu items as well as brand programs and national sponsorships in education, music and sports.

Prior to joining McDonald’s, Jenina worked for Zócalo Group, which specializes in social media and word-of-mouth marketing. She also previously worked at Golin on the McDonald’s business and in multicultural public relations at both Edelman and Flowers Communications Group, supporting programs targeting Hispanic and African American audiences for brands such as Sears Holdings and General Mills.

A New York native with Honduran roots, Jenina earned her Bachelor of Arts in Sociology from Wesleyan University in Middletown, Connecticut and her Master of Arts from the University of Chicago in Chicago, Illinois.