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Jason Riveiro

Big Lots
Multicultural Marketing Manager
Marketing professional with over 10 years experience leading strategic initiatives for some of the most recognized Fortune 500 companies on both the agency and client side.

Currently leading multicultural marketing for Big Lots, North America’s largest broadline closeout retailer.
Prior to Big Lots, I spearheaded B2B & B2C multicultural marketing efforts for the nation’s largest specialty retailer of paint and painting supplies, The Sherwin-Williams Co.

Previously served as General Manager and Publisher of Spanish language radio stations and publications before transitioning to a Hispanic MarCom agency.

Specialities: strategic planning, mergers & acquisitions, leadership/organizational development, media and public relations, government affairs, social media, sports & music partnerships, community outreach, non-profit governance, change management, wholesale segments.