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avatar for Rossanna Fiske

Rossanna Fiske

Wells Fargo’s Florida Region
Vice President of Corporate Communications
Widely known for her cross-cultural understanding and expertise, Rosanna M. Fiske, APR, is Vice President of Corporate Communications, leading all communications for Wells Fargo’s Florida Region, which has more than 650 stores and offices and nearly 15,000 team members. Her responsibilities include all aspects of corporate and marketing communications including executive advocacy, social media, internal and external communications.

A nationally recognized executive with more than 25 years of experience driving comprehensive marketing communications, brand positioning, advertising, and public relations strategies, Fiske has a proven track record developing successful, multi-channel campaigns working with some of the world’s leading brands such as Charles Schwab, American Airlines, GE, Anheuser-Busch Companies, Visa USA and MTV Networks.

She has managed teams in corporate, non-profit, and agency settings and is a recognized expert in matters pertaining to integrated marketing communications, social media, and diversity communications, having most recently been recognized by PRWeek as the industry’s 2014 “Diversity Champion.” She has also received three PRSA Silver Anvils, a Bronze Anvil, several Addys and Cannes-Lions awards during her tenure.
Fiske is a source for and a guest contributor to The Harvard Business Review, The New York Times, DigiDay, PRWeek, and AdAge. She was the first Latina CEO of the Public Relations Society of America, the world’s largest communications organization with more than 32,000 professional and student members, and was named one of the Top 100 Influential Hispanics in America by Hispanic Business Magazine.