Maricel Dominguez-Watson is a bilingual and multi-ethnic consumer research consultant, who has travelled to countries around the world and cities all over the U.S. to further understand and appreciate the broad range of cultures, ethnicities and traditions.

With over 18 years of diverse experiences in market research, advertising, marketing, customer service, business development and sales, she has implemented these skills in numerous market research projects for major national and international companies such as Wal-Mart, Novartis, Chili’s, Direct Energy, BBVA Compass Bank, Target, Lala, and SC Johnson.  As a consumer research consultant with a diverse portfolio, she can provide strategic solutions for various business scenarios that include product and concept exploration, to advertisement testing and tracking, to brand and marketing strategy development.

As the owner of ConneXion Research, a full market research firm, she has established recruiting and fielding practices that yield real consumers for research studies. The company uses liaisons with communities, organizations, and grassroots events to reach consumers with a fresh voice. ConneXion Research then takes these insights to provide their clients further assistance with their marketing planning, marketing analytics and reporting, and offer additional full research services to help companies develop a complete strategy.