Jose is the founder and President of Sensis, an integrated cross-cultural advertising agency. Jose founded Sensis as a Web development firm in 1998 as one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a unique full-service ad agency – that takes a digitally-infused cross-cultural approach to the general market. Sensis clients include Union Bank, UCLA Extension, the CDC, AARP, the FDA, United Healthcare, and Tadin Herb & Tea Company. Jose is an expert on cross-cultural marketing and considered a thought leader in multicultural and digital advertising. He has co-authored innovative research on the Hispanic market, including the “Hispanic Millennial Project” and the “Hispanic Persona Project.” His thought provoking analyses of multicultural marketing are published regularly on MediaPost, AdAge, HispanicAd.com, and his blog ThinkMulticultural.com. Jose is also a regular speaker at advertising conferences like SXSW, MediaPost, AHAA, and Hispanic Retail 360, sharing his “in the trenches” experience reaching and engaging the ever-changing U.S. Hispanic, African-American, and Asian markets. Jose has an Economics degree from Harvard University and an MBA in Marketing from the Wharton School at the University of Pennsylvania.