In this session, you will learn what qualities are most sought after by industry marketing leaders when it comes to their brand’s online presence and how to find creative and unique stories on your trips that will make your readers pack their bags and go!
There’s resurgence in investigative reporting across platforms as news organizations develop strategies to differentiate themselves in the market place.
(This session focuses on how the internet can assist journalists in conceptualizing, developing and producing original stories.)
Seasoned digital influencers who regularly work with brands understand that the success of a brand often lies in its ability to tell a vibrant story that resonates with its target audience.
Enter brand managers and agency teams – the chosen few who set out to build the narrative that will build a life lasting impression with the consumer.
In this session, you will learn:
- How to work with brands and their agencies to tell creative and compelling stories that foster engagement with readers/viewers
- The social media trends and tools content marketers are paying most attention to, including a quick survey of blogs, vlogs, Snapchat, Twitter, Facebook, Instagram and Vine
- Why studying the way brands think and approach the marketing of their products and services will help you get more projects
· How to make your work stand out from the rest of the pack
- Using your audience to identify new angles or opportunities for brands
· How to tell authentic stories that resonate with readers and offer insight into a brand’s values and mission.
- How to create professional recap reports
Are U.S. Latina bloggers optimistic about the opportunities that exist in the digital marketing industry? How is the industry evolving and what does it mean for professional Latina bloggers? Which brands are successfully integrating culturally relevant campaigns that resonate with this niche group?
These are just some of the questions that a new anonymous national survey of Latina professional bloggers will uncover in this session. The 2015 Latina Blogging Industry Survey conducted by the Latina Mom Bloggers digital influencer network and iBlog magazine in partnership with BodenPR builds on a first survey that was released last year.
The national online survey will uncover the continuing evolution of Latina bloggers’ beliefs about their careers and their use of social media and technology. The survey will also address what best in class processes brands should follow when engaging with and building relationships with Latina bloggers.
There was an explosion in podcasting in 2014. About 39 million Americans (15% of the over-12 US population) listened to a podcast in December’14 up from 12% in 2013*. It has proven to be the perfect medium for storytelling, educating, building new businesses and growing brands for countless content creators, entrepreneurs and brands. In 2015 podcasting will finally arrive in the mainstream as millions of new listeners tune in through Apple CarPlay and Android Auto systems which will be integrated into the dashboards of new car models. Despite its tremendous growth and potential, podcasting is still wide open for Latino/a content creators and marketers who want to get the ear of the Latino audience.
In this session you will hear from two of the nation’s top Latino podcasters as they shed light on the podcasting opportunity for Latino/a content creators & brands and on how to create and grow your podcast.
In this session you will learn:
