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MARKETING-SOCIAL MEDIA [clear filter]
Monday, March 16
 

9:00am

MASTER TRAINING: Full Day Media and Message Training with Mari Santana (only 10 slots available) at Miami Dade Campus Building 7
Mari Santana, is former broadcast news anchor, Disney Spokesperson and Media Relations Manager and media training expert. She will be presenting a Master Media Training, al all day session, from 9:00 am till 4:00 om on Monday, March 16. This training is offered as an exclusive opportunity, SEPARATE from the Hispanicize 2015 conference fee but totally worth the group rate for those who will be in Miami during Hispanicize. The workshop is booked through masteringmedia.eventbrite.com 

Parking
The address to Building 7 Garage, which is where you will be parking is 500 NE 2nd Ave, Miami, Florida 33132. 

 

Below please find the link to the map of the campus.

 

http://www.mdc.edu/wolfson/campus-information/directions.aspx

 

Also, below please see the time slots you specified:

 

9:00am-4:00pm you can use room 7128 (10-15 participants)


 

Speakers
avatar for Mari Santana

Mari Santana

PR, Strategic Communications and Media Training expert
Mari Santana is a PR, Strategic Communications and Media Training expert with an amazing roster of top media relationships. She is one of People En Español’s Magazine 25 Most Powerful Latinas of 2012 and an award-winning journalist. Fully Bilingual & Bicultural, Mari shares with... Read More →



Monday March 16, 2015 9:00am - 4:00pm
Miami Dade College 300 NE 2nd Ave, Miami, FL 33132
 
Tuesday, March 17
 

8:30am

Super Power Your LinkedIn Profile with Lori Ruff, The Linked In Diva (BY INVITE ONLY) Sponsored by Newlink America
Lori Ruff’s fans call her “The LinkedIn Diva,” because she can focus on delivering world-class expertise at a time when many entrepreneurs and business innovators are trying to make their mark in a bigger and ever more challenging world.  In this private, by invitation only session a select group of attendees will learn the biggest secrets to super sizing and optimizing your Linked In profile.  Lori’s session is sponsored by Hispanicize 2015 agency partner Newlink Group.

Speakers
avatar for Lori Ruff

Lori Ruff

Chief Brand Evangelist, ALPFA.org, The Linked In Diva
Lori Ruff, ALPFA’s Chief Brand Evangelist, is one of the Top 50 most connected people on LinkedIn. She is a long-standing authority on social media, ecommerce, branding, and building engaged and loyal communities of brand fans, advocates and influencers. She is a LinkedIn Ambassador... Read More →


Tuesday March 17, 2015 8:30am - 9:50am
Marti (First Floor)

9:00am

Dunkin Donuts: A Total Market Approach Case Study
Through this presentation, you will learn how Dunkin' Brands established a Total Market Practice through the entire strategic and execution processes, aligned agency partners to collaborate and engage diverse consumers through broadcast, digital, social, and mobile platforms to deliver a consistent brand voice.

Speakers
avatar for Xavier Turpin

Xavier Turpin

Director of Multicultural Marketing, Dunkin Donuts
Xavier Turpin is currently Director of Multicultural Marketing at Dunkin’ Brands Inc. In less than six months, he has noticeably impacted the company’s multicultural efforts by increasing the company’s commitment to and focus on targeting the various multicultural groups... Read More →


Tuesday March 17, 2015 9:00am - 9:50am
Alhambra/Escorial

10:00am

Hispanic Digital Playbook: Content Marketing Strategies that Work
Hispanic social media marketing has greatly evolved since brands began to experiment with it in 2010.  Today content marketing is fueling explosive growth across all digital platforms from blogs to YouTube, Instagram to Vine. In this session you’ll hear in-depth case studies from McDonald’s and Nestle and you’ll discover how brands, agencies, media companies and influencers are all innovating with platforms and ideas that truly engage increasingly connected Latino audiences.

Moderators
avatar for Hugo Perez

Hugo Perez

EVP, Global Content & Digital Innovation, The Zeno Group

Speakers
avatar for Natalie Boden

Natalie Boden

CEO, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek’s 2014 “Top 40 under 40″ Heavy Hitters in PR, Ms. Boden has succeeded in building BodenPR into one of the country’s fastest growing U.S Hispanic PR & Social Media agencies, scaling the business... Read More →
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister... Read More →
avatar for Harvey Henao

Harvey Henao

Account Director, Flowers Communications Group
Harvey Henao is an Account Director and practice leader for FCG Latino, a division of Flowers Communications Group (FCG), a multicultural marketing communications agency. At FCG, Harvey leads Hispanic digital communications strategies for companies such as AT&T, MillerCoors, and Brown-Forman. Prior... Read More →


Tuesday March 17, 2015 10:00am - 10:50am
Chopin

10:00am

Hispanic Social TV: Where Are We and What's Next (1 hr.)
In the age of social media, no one watches TV like they used to. Enter Social TV, the evolution of TV as we used to know it and now so pervasive that all the major Hispanic TV networks have their own flavor of how to do it. In this session you’ll hear the latest insights about how Social TV is evolving in the U.S. Hispanic space as well as case studies from three of the most respected networks in the nation: Univision, NBCU/Telemundo and Fox Deportes.

Moderators
avatar for Jorge Ortega

Jorge Ortega

Managing Partner & Co-Founder, Newlink America
Jorge Ortega has over 25 years of experience working with major multinational companies, NGOs and government institutions, developing and managing strategic communications programs across the Americas. Previously, he served as president of The Jeffrey Group, an integrated communications... Read More →

Speakers
avatar for Borja Perez

Borja Perez

Senior Vice President, Digital and Social Media, Telemundo
Borja Perez is Senior Vice President of Digital and Social Media for Telemundo. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Building off the success of... Read More →
avatar for Robert Rodriguez

Robert Rodriguez

Director of Digital Media, FOX Deportes
Robert Rodriguez is the Director of Digital Media for FOX Deportes. In this role he oversees editorial, product development, social media, and emerging technology for one the fastest growing U.S. Hispanic digital sports platforms.  In February 2014, his department reached new milestones... Read More →
avatar for Carolina Valencia

Carolina Valencia

Senior Director, Social Media, Univision Communications
Carolina V. Valencia is senior director of social media for Univision Communications. In this role, she helps lead the social media strategy for the company including Social TV and digital integrations, monetizable solutions, community management, business development and social media... Read More →


Tuesday March 17, 2015 10:00am - 10:50am
Windsor/Sandringham

12:05pm

Hispanic Social Media Industry Townhall (Sponsored by Being Latino)
With an audience that is growing larger and becoming more fragmented and diverse by the day, remaining competitive and creative in Hispanic social media has become increasingly difficult.
In this year’s annual social media town hall, some of the nation's biggest names will come together to discuss the changes that are taking place in the U.S. Hispanic digital space and much more!

Moderators
avatar for Lance Rios

Lance Rios

Founder, @BeingLatino and @DigiBunch
Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong... Read More →

Speakers
avatar for Matt Cherry

Matt Cherry

Founder, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt's mission is to elevate the women's blogging industry by providing bloggers with access to the resources and people that shape the industry and create the... Read More →
avatar for Christian Martinez

Christian Martinez

Head of Sales, U.S. Multicultural, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook; an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the companies sales initiatives focused on the US Hispanic market, and... Read More →
avatar for Jenina Nuñez

Jenina Nuñez

Manager, External Communications, McDonald's
Jenina Nuñez leads public relations strategy and programs for several brand initiatives at McDonald’s USA, specifically focusing on the company’s McCafé brand as well as the U.S. Hispanic Consumer Market. Initiatives she has spearheaded include rollout of new beverage menu items... Read More →
avatar for Borja Perez

Borja Perez

Senior Vice President, Digital and Social Media, Telemundo
Borja Perez is Senior Vice President of Digital and Social Media for Telemundo. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Building off the success of... Read More →
avatar for Jorge  A. Plasencia

Jorge A. Plasencia

Co-founder, Chairman and CEO, República
Jorge A. Plasencia is co-founder, chairman and CEO of República, one of America’s leading independent, cross-cultural advertising, digital and communications agencies. Prior to co-founding República in 2006, Jorge served as vice president and operating manager of Univision Radio... Read More →
avatar for Ted Rubin

Ted Rubin

Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators, Ted Rubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. He is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on... Read More →
avatar for Nuria Santamaria

Nuria Santamaria

Head of Multicultural Strategy, Twitter
Nuria Santamaría leads Twitter’s Multicultural efforts in the United States. Ms. Santamaría spearheads consumer insights and strategy for Twitter’s Hispanic, African American, Asian American audiences working across all industry categories. Ms. Santamaría has worked in technology... Read More →
avatar for Carolina Valencia

Carolina Valencia

Senior Director, Social Media, Univision Communications
Carolina V. Valencia is senior director of social media for Univision Communications. In this role, she helps lead the social media strategy for the company including Social TV and digital integrations, monetizable solutions, community management, business development and social media... Read More →


Tuesday March 17, 2015 12:05pm - 1:25pm
Grand Ballroom

1:30pm

2015 Google/YouTube Hispanic Market Update (1 hour, 15 min)

This panel will present an overview of what Google is doing specifically for the US Hispanic market. It will have a focus on online video with YouTube as their distribution platform and Google+ as their social media outlet. The session will include some helpful information on how YouTube is driving online content, with a practical case study from one of Google's Premium Partners to see how all this concepts work in reality.

IN THIS SESSION YOU WILL LEARN:

  • 2015 Update of Google’s strategy and ideas around reaching Hispanics in the US

Speakers
avatar for Mark Lopez

Mark Lopez

Head of U.S. Hispanic Audience, Google


Tuesday March 17, 2015 1:30pm - 2:40pm
Chopin

2:50pm

Harnessing the Power of Facebook to Connect with Hispanic Audiences (1 hr. 10 min.)
This session will explore the variety of ways that agencies and brands alike are leveraging the Facebook platform to engage Hispanic audiences, including above and below the line tactics along with the latest in digital trends. 

Moderators
avatar for Christian Martinez

Christian Martinez

Head of Sales, U.S. Multicultural, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook; an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the companies sales initiatives focused on the US Hispanic market, and... Read More →

Speakers
avatar for Rene Barasoain

Rene Barasoain

US Multicultural Industry Manager, Facebook
Rene Barasoain is the US Multicultural Industry Manager at Facebook. With over 14 years of sales and marketing experience, he joined the company in September 2013 to help lead Facebook’s Multicultural initiatives.  Prior to Facebook, Rene spent 9 years at Univision Communications... Read More →
avatar for Max Kelerstein

Max Kelerstein

Social and Digital Media Manager, Verizon Wireless
Max is an experienced social and digital media manager with a passion for branding, marketing, and research. He lived in Mexico City for 14 years and has an intimate knowledge of diverse and Hispanic markets. He currently brings his years of experience to Verizon Wireless as manager... Read More →
avatar for Mike Valdes-Fauli

Mike Valdes-Fauli

CEO/President, Pinta
An award-winning marketing professional with experience having lived in five U.S. cities, Mike Valdés-Fauli is President and CEO of Pinta. Based in Miami, he runs one of the fastest-growing marketing agencies in the country, with clients such as American Express, Facebook, Florida... Read More →
avatar for Joe Zubi

Joe Zubi

CEO, Zubi Advertising
Joe joined Zubi after eight years with Beber Silverstein and Partners, where he started as an entry-level Media Buyer fresh from the University of Florida. On the fast-track, Joe became the youngest Account Supervisor at Beber in less than five years. As Chief Operating Officer... Read More →


Tuesday March 17, 2015 2:50pm - 4:05pm
Chopin
 
Wednesday, March 18
 

9:00am

Total Market is Not the Only Way: Rediscovering the Segmented Approach
The advertising industry has been debating the pros and cons of the Total Market Approach for the better part of 3 years. Come hear from a leading brand marketer and leaders of two of the largest Hispanic agencies discuss the value of tried and true Hispanic segmented marketing. This session will include a presentation from McDonald’s on how they continue to take a segmented and focused approach to the Hispanic consumer. You will also hear from two executives from Alma and Lopez Negrete who will share how two of the leading Hispanic ad agencies in the country continue to focus on the Hispanic consumer segment amidst all the buzz about the Total Market Approach.

Moderators
avatar for Jose Villa

Jose Villa

CEO, Sensis Agency
Jose is the founder and President of Sensis, an integrated cross-cultural advertising agency. Jose founded Sensis as a Web development firm in 1998 as one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a unique full-service ad agency... Read More →

Speakers
avatar for Julio Arrieta

Julio Arrieta

Managing Director, Lopez Negrete
A computer scientist by education, Julio Arrieta is a brand strategist by trade and a man with a passion for upcoming trends and groundswell consumer behavior. Whether in fashion, music or technology, you’ll find Julio at the cutting edge between today and tomorrow, gathering first-hand... Read More →
avatar for Paty Diaz

Paty Diaz

Director U.S. Hispanic Marketing, McDonald’s
avatar for Luis Miguel Messianu

Luis Miguel Messianu

Founder, President and Chief Creative Officer, Alma
Luis Miguel Messianu is the Founder, President and Chief Creative Officer of Alma, currently the sixth largest Hispanic advertising agency in the United States and Ad Age’s Multicultural Agency of the Year two years in a row. In a 35-year career, Messianu has played an influential... Read More →


Wednesday March 18, 2015 9:00am - 9:50am
Chopin

9:55am

Hispanic Market Trends 2015
Latina Millennials, the evolution of the Total Market Approach,  Hispanic Social TV, demographic trends…
These and other hot topics are part of the sweeping, in-depth agenda that four leading Hispanic brand marketing executives will tackle during one of the Hispanicize event’s most popular annual update sessions.   

In this session you will learn:

- What are the top cultural trends Hispanic marketers are most paying attention to this year- Who are the Latino trend-setters that brands most admire this year in music, film and culture?

 - Which social media strategies and tactics show the most and the least potential with brands- How is the Total Market debate playing out among different brands?- What approaches do brands think are clicking and not clicking with the nation’s top Hispanic TV networks

- What do top brands say about the way they’re approaching marketing to Latina Millenials?

 - How are brands aligning their digital strategies with their non digital platforms

Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister... Read More →

Speakers
avatar for Jose Espinoza

Jose Espinoza

U.S. Hispanic Market and Mexico Brand Lead , McIlhenny Company, maker of TABASCO® Brand Pepper SauceTabasco
Jose M. Espinoza is a senior commercialization executive, anchored by two decades of experience in consumer branding with an expertise in operational marketing, strategic planning and product development. Jose started his career working at The Coca Cola Co., where he directed a team... Read More →
avatar for Norelie Garcia

Norelie Garcia

Head of PR & Communications, Cricket Wireless
As the head of PR and Communications, Norelie leads the brand’s initiatives to produce and deliver insightful news on Cricket’s industry leading work in the no annual contract space. An experienced communications and marketing professional, Norelie has held various positions in... Read More →
avatar for Priscila Stanton

Priscila Stanton

Marketing Manager, La Lechera, Nestle
Priscila Stanton has 8+ years of experience in Consumer Brand Marketing at Nestlé USA — managing global brands, developing strong consumer insights, leading strategic brand direction, and creating impactful digital and traditional marketing campaigns for world-wide Nestlé brands... Read More →
avatar for Mariela Ure

Mariela Ure

Senior Vice President, Hispanic Segment Strategy, Enterprise Marketing,, Wells Fargo & Company
Mariela Ure is senior vice president and Hispanic segment strategy lead for Enterprise Marketing at Wells Fargo. She is responsible for leading the company’s efforts in delivering products and services that meet the needs of the rapidly growing Hispanic market. Mariela oversees... Read More →


Wednesday March 18, 2015 9:55am - 11:05am
Chopin

11:10am

Best Practices for Marketing Public Affairs and Social Health Initiatives to Latino Audiences
Public policy and healthcare marketing professionals may be in different industries but they share the common stiff challenges of communicating and properly engaging diverse Latino audiences about information that is often life-changing.  In this session an expert panel of communication specialists will share how they successfully overcome cultural and educational gaps to properly engage all Latinos across the broad spectrum.  
In this session you will learn:
  • The Do’s and Don’ts of Marketing Healthcare and Public Policy issues to Latinos
  • The unique challenges your brand or organization must overcome to create marketing programs that resonate with Latinos across multiple nationalities - How language is important in communicating these messages and what channels to use to deliver them?
  • Best Practice examples of healthcare and public policy programs that worked well

Moderators
JR

Joseph Ramirez

Burson·Marsteller Latino, Managing Director

Speakers
avatar for Sonia Diaz

Sonia Diaz

Account Manager and Lead Digital Strategist, Balsera Communications
As the Communications Manager and Lead Digital Strategist at Balsera Communications, Sonia leads U.S. Hispanic, public affairs and advocacy communications strategies and campaigns for Fortune 500 companies and grassroots organizations. During her time at Balsera, she has helped the... Read More →
avatar for Elianne Ramos

Elianne Ramos

Principal and CEO, Speak Hispanic Communications


Wednesday March 18, 2015 11:10am - 12:00pm
Windsor/Sandringham

11:10am

The Top Opportunities and Challenges Facing the Hispanic PR Industry, An Exclusive Session for PR Professionals, Clients and Agencies
Speakers
avatar for Claudia Santa Cruz

Claudia Santa Cruz

President, Santa Cruz PR
Claudia Santa Cruz is the President of Santa Cruz Communications, Inc., a Public Relations agency she founded in 2001 specializing in the U.S. Hispanic market.  A seasoned P.R. professional with over 24 years of experience, Santa Cruz currently leads and oversees the agency’s work... Read More →
avatar for Roxana Lissa

Roxana Lissa

CEO, RL Public Relations
Roxana Lissa is founder and CEO of RL Public Relations & Marketing and Partner of Sportivo, sports public relations and marketing. Frequently recognized as an industry pioneer, Roxana founded RLPR in 1996 to fill a void in the emerging Hispanic marketing industry. In 1999, the Wall... Read More →
avatar for Jorge Ortega

Jorge Ortega

Managing Partner & Co-Founder, Newlink America
Jorge Ortega has over 25 years of experience working with major multinational companies, NGOs and government institutions, developing and managing strategic communications programs across the Americas. Previously, he served as president of The Jeffrey Group, an integrated communications... Read More →
avatar for Zandra Zuno

Zandra Zuno

Executive Director, Multicultural Practice Lead,, Golin
Zandra Zuno is practice lead of Golin’s national multicultural marketing practice, responsible for providing strategic counsel to clients for both total market and multicultural-specific marketing communications strategies for African-American, Latino and LGBT segments. Zandra... Read More →


Wednesday March 18, 2015 11:10am - 12:00pm
Chopin

1:30pm

Social Data Mining: An Interactive Workshop
In this interactive workshop, Genevieve Jenkins (Vice President of Digital at Alma) and Jackie Zima (Planner/Analyst, Strategic Insights at Alma) will walk us through the digital research process to gather data, formulate insights and build recommendations. Using various tools including Alma’s Social Media Lab, we will learn how to gather better insights using the best tools available.

Speakers
avatar for Genevieve Jenkins

Genevieve Jenkins

Vice President, Digital, Alma
At Alma, Genevieve Jenkins leads an agency-wide emphasis on digital that is transforming client solutions. Her interest in everything new, from pop culture to technology to comic books, to music and fashion has always led her creative explorations. It’s key to her ability to make... Read More →


Wednesday March 18, 2015 1:30pm - 2:20pm
Alhambra/Escorial

2:30pm

Hispanic Broadcast Television: What’s New and Under the Hood for 2015 (sponsored by República)

While major networks fight to retain ratings, Spanish-language broadcast continues to make great strides across the United States.

Senior executives from some of the country’s most successful and innovative broadcast Latino media companies will discuss the trends, challenges and opportunities of Hispanic television today. During this session, our expert panel will discuss various topics, including:

       The latest on changes in key network shows, novelas and sports programming

·       How Millennials are driving trends in Latino broadcast media programming

·       The role that social media plays in expanding Spanish-language audiences

·       Bridging generational gaps through bicultural experiences in broadcast

·       The power of sports programming in attracting Latino viewers

·       On demand programming for the on-the-go viewer



Moderators
avatar for Carlos Guzman

Carlos Guzman

EVP & Chief Marketing Officer, República

Speakers
avatar for Hugo Balta

Hugo Balta

Senior Director, Multicultural Content, ESPN
Hugo Balta is an experienced Broadcasting and Digital Media Professional who has directed growth, change and innovation in several markets, divisions and business cycles. Balta is the Senior Director, multicultural content for the ESPN Digital & Print Media group. In this role, he... Read More →
avatar for Victor Cerda

Victor Cerda

VP for Corporate Strategy, VME
ML

Maria Lopez-Alvarez

SVP, Reality Programing, Telemundo
Maria Lopez Alvarez was named Senior Vice President of Reality Programming and Specials in July 2014. In this role, she oversees the production for all of Telemundo’s reality programming including the  production of the network’s hit singing competition “La Voz Kids;" “Top... Read More →
avatar for Sandra Smester

Sandra Smester

Executive Vice President, Programming, Univision Communications
Sandra Smester is executive vice president of Programming for the Univision Network at Univision Communications Inc. (UCI), the leading media company serving Hispanic America. Ms. Smester is responsible for overseeing the day-to-day scheduling and strategic positioning of all on-air... Read More →


Wednesday March 18, 2015 2:30pm - 3:20pm
Windsor/Sandringham

3:30pm

Marketing Luxury Brands to Latinos
Did you know that one in three Hispanic Americans are “upscale Latinos” with incomes in the range of $50,000-$100,000 per year, representing 37 percent of the Hispanic spending power in 2013 or $500 million of its $1.3 trillion buying power?
In this session we’ll explore how luxury brands are marketing to Hispanic Americans, the young and vibrant population segment that new research demonstrates is highly entrepreneurial and over-indexes in many key categories that are appealing to luxury brands.
Among the questions that will be answered:-- What is the definition of the “upscale Latino” and what is the estimated size of this niche market opportunity?—Where are they located and what luxury categories have the biggest opportunities to win over this market?-- What are some distinguishing traits and habits that make marketing to upscale Hispanics different from marketing to upscale non-Latinos?-- Who are the nation’s most effective marketers reaching upscale Hispanics now and what are they doing right that others can learn from?-- What are the most common myths about marketing to upscale Hispanics?-- What are some recent case study examples of clever marketing tactics that have been used to reach upscale Hispanics? -- What type of print, broadcast and online media are best suited to reach affluent Hispanics? -- Should Latin America’s upper-class be considered part of the affluent Hispanic Market? Why or why not?-- What types of grassroots event sponsorships are attractive to affluent Hispanics and which ones are the most important ones in each of the Top 10 Hispanic markets? -- What innovative tools or ideas are Hispanic advertising agencies offering clients to better reach affluent Hispanics in 2006?-- What social media and/or digital tactics resonate with upscale Latinos?

Moderators
avatar for Gigi Russo

Gigi Russo

Partner, Hunter Public Relations
Gigi is an agency partner with nearly 15 years of marketing and public relations experience.  She has been instrumental in growing Hunter PR’s lifestyle practice and establishing its Hispanic Strategies & Solutions Department.  During her tenure, she has supported over 25 iconic... Read More →

Speakers
avatar for Trina Fresco

Trina Fresco

Nielsen, Director of Midwest Community Alliances of Events and Engagement
Trina Fresco is the director of midwest community alliances of events and engagement for Nielsen. In her role she collaborates with multicultural organizations to increase Nielsen’s brand awareness with diverse consumers and improve the overall probability of multicultural involvement... Read More →
avatar for Alejandro Solorio

Alejandro Solorio

Multicultural Marketing Manager, Brown Forman
Alejandro has over 14 years of marketing experience working with Multicultural consumers from the client, agency and media sides. In his current role at Brown-Forman he is works closely with brands such as Jack Daniel’s Tennessee Whiskey, Jack Honey and El Jimador Tequila in the... Read More →
avatar for Paul Stringer

Paul Stringer

VP and Multicultural Marketing Lead, Epsilon
Paul Stringer has been a leader in the field of Multicultural Marketing for nearly15 years.  Cross channel, one-to-one marketing from broad sweeping experiential to integrated direct programs have made up the bulk of his experience.  ​After leading the effort to build a Hispanic... Read More →


Wednesday March 18, 2015 3:30pm - 4:30pm
Windsor/Sandringham
 
Thursday, March 19
 

10:05am

The Latina Millennial Mindset (presented by Connexion Research)
With a buying power of over $170 billion and growing, the Latina Millennial is the most coveted of all Hispanic market segments and has become the driving force behind the marketing strategies of many major brands. As they outpace their male counterparts in education and career growth, Latina Millennials are doing it all and changing the game while they are at it.   In this session you will learn
  • The results of a brand new national survey conducted by Connexion Research that reveals the latest insights into the attitudes and tastes of the market’s hottest segment for consumer brands
  • The special challenges marketers face when targeting Latina Millennials
  • How major retailers like Target and beauty products like SheaMoisture are using offline and online strategies to woo Common myths about Latina Millennials

Moderators
avatar for Maricel Dominguez-Watson

Maricel Dominguez-Watson

CEO/President, ConneXion Research
Maricel Dominguez-Watson is a bilingual and multi-ethnic consumer research consultant, who has travelled to countries around the world and cities all over the U.S. to further understand and appreciate the broad range of cultures, ethnicities and traditions. With over 18 years of diverse experiences in m... Read More →

Speakers
avatar for Alejandra Ayala

Alejandra Ayala

Latina Blogger, Styled by Ale
Los Angeles based Latina blogger, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English, is where she shares her passion for fashion, beauty and lifestyle. Aside fromStyledbyAle.com, she also has a Spanish YouTube channel that... Read More →
avatar for Natalie Boden

Natalie Boden

CEO, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek’s 2014 “Top 40 under 40″ Heavy Hitters in PR, Ms. Boden has succeeded in building BodenPR into one of the country’s fastest growing U.S Hispanic PR & Social Media agencies, scaling the business... Read More →
avatar for Richelieu Dennis

Richelieu Dennis

CEO, SheaMoisture
Noted entrepreneur and philanthropist Richelieu Dennis is a born businessman.  As the CEO of Sundial Brands, a leader in the fast-growing new general market for culturally authentic skin and hair care and cosmetics, Richelieu has carved out a successful niche in the personal care... Read More →
avatar for Nydia Sahagun

Nydia Sahagun

Group Manager, Multicultural, Target
Nydia J. Sahagún’s career as a leading and award winning national marketer spans over 15 years and includes work at top national retail brands. Nydia currently leads multicultural brand strategy at Target Corporation, a Fortune 50 Company. As group manager, multicultural brand... Read More →


Thursday March 19, 2015 10:05am - 11:15am
Chopin

12:50pm

Unveiling of 2015 Latina Digital Influencers Survey (presented by BodenPR)

Are U.S. Latina bloggers optimistic about the opportunities that exist in the digital marketing industry? How is the industry evolving and what does it mean for professional Latina bloggers? Which brands are successfully integrating culturally relevant campaigns that resonate with this niche group?

These are just some of the questions that a new anonymous national survey of Latina professional bloggers will uncover in this session. The 2015 Latina Blogging Industry Survey conducted by the Latina Mom Bloggers digital influencer network and iBlog magazine in partnership with BodenPR builds on a  first survey that was released last year.  

The national online survey will uncover the continuing evolution of Latina bloggers’ beliefs about their careers and their use of social media and technology. The survey will also address what best in class processes brands should follow when engaging with and building relationships with Latina bloggers.


Moderators
avatar for Natalie Boden

Natalie Boden

CEO, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek’s 2014 “Top 40 under 40″ Heavy Hitters in PR, Ms. Boden has succeeded in building BodenPR into one of the country’s fastest growing U.S Hispanic PR & Social Media agencies, scaling the business... Read More →

Speakers
avatar for Matt Cherry

Matt Cherry

Founder, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt's mission is to elevate the women's blogging industry by providing bloggers with access to the resources and people that shape the industry and create the... Read More →
avatar for Piera Jolly

Piera Jolly

Co-CEO, Latina Mom Blogs
Piera Jolly is the founder and editor-in-chief of JollyMom.com, an award-winning parenting blog that provides moms with fun child-friendly activities, craft ideas, recipes, and the latest trends for moms, kids, and families. JollyMom.com is proud to have been named a Top Fifty Mom... Read More →
avatar for Staci Salazar

Staci Salazar

Vlogger, Blogger and Brand Ambassador, 7 On a Shoestring
Staci Salazar is a Vlogger, Blogger and Brand Ambassador who produces family lifestyle content focusing on travel and cars. Together with her husband, Colby, also a fulltime blogger, they raise their 5 children in Dallas, Texas and share their life as a family on YouTube at Growing... Read More →


Thursday March 19, 2015 12:50pm - 1:50pm
Alhambra/Escorial

2:00pm

Genesis of Hispanic Tech nation? Israel as a Role Model for Entrepreneurship
Tiny Israel isn’t known as the “Startup Nation” for nothing.  Today Israel boasts more startups  -- and more technology success stories per capita -- than any region in the world outside Silicon Valley.  And now with the leadership of innovators in government and business, the country is exploring ways to mentor, support, and invest in U.S. Hispanic entrepreneurs.  Come hear Israeli entrepreneur/investor Oded Hermoni and Forbes blogger and entrepreneur Giovanni Rodriguez -- who is leading a government-supported delegation of Silicon Valley Hispanic entrepreneurs to Israel this Spring -- as they take a candid look at what Latinos can learn from Israel’s own path to startup success.  Could Israel provide the final, real spark Latinos need to finally make their name in the tech world?  This just might be history in the making!

Moderators
avatar for Manny Ruiz

Manny Ruiz

Chairman, Hispanicize
Manny is the Chairman and Founder of Hispanicize Wire, as well as the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny... Read More →

Speakers
avatar for Oded Ran Hermoni

Oded Ran Hermoni

Venture Partner, Rhodium Capital
Oded is a Venture Partner at Rhodium Capital, an investment company focused on early stage companies in Israel and US including Outbrain, Face.com (Facebook), Hopstop (Apple), Chosen and others. Oded served as a board member and observer in over 25 companies in the past years... Read More →
avatar for Giovanni Rodriguez

Giovanni Rodriguez

CEO, SocialxDesign
Entrepreneur, author, public speaker on organizational leadership and social technology. He is co-founder of Sennseis — a technology startup — and CEO of SocialxDesign, a consulting firm based in Silicon Valley and Washington DC. SocialxDesign’s recent clients include The White... Read More →


Thursday March 19, 2015 2:00pm - 2:50pm
Chopin

2:00pm

Latina Innovators Embracing STEM: Meet the Stereotype-smashing Game-changers Leading the Movement
This session will combine short lightning talks with an interactive panel format. Attendees will interact with three Latina outliers who have embraced various STEM disciplines in creative ways throughout their professional careers. Learn how and what they are creating, see where they are innovating and see what they’re each doing to help rapidly scale the number of young Latinos/Latinas who will follow in their fearless footsteps. Join them to become part of the solution we all know is needed. 

Moderators
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Founder, Qué Means What
Melanie Mendez-Gonzales is an online media entrepreneur and the creator of ¿Qué Means What? – a leading Latina lifestyle blog featuring cultura in entertainment – featuring Latinos in TV, movies and music; education – providing resources and highlighting Latinos in STEM; and... Read More →

Speakers
avatar for Marilu Duque

Marilu Duque

Founder, StemLatina
Marilu Duque is 17 year old high school senior, and she is devoted to STEM. She has been the recipient of numerous grants and awards including the National Runner-Up NCWIT Aspriations in computing award, 2014-2015 Outstanding Volunteer of the Year for the state of Florida, and she... Read More →
avatar for Francesca Escoto

Francesca Escoto

Self-taught web developer, engineer by trade, professionally trained as a life and business coach - Francesca works diligently with techmanitarians that use business to fight poverty and disease through Startups For Social Impact.  She also advocates for Latina empowerment by coaching... Read More →
avatar for America Lopez

America Lopez

Co-Founder/Hacker, CyberCode Twins
America is a first-generation Latina student developer who is born and raised in East Los Angeles. America has won several hackathons with her twin sister Penelope including the Women in Tech Challenge at AT&T developer summit. They both recently graduated from prestigious acce... Read More →
avatar for Graciela Tiscareño-Sato

Graciela Tiscareño-Sato

CEO, Publisher, Speaker & Bilingual STEM Consultant, Gracefully Global Group LLC
Graciela Tiscareño-Sato, White House Champion of Change honoree, is a decorated U.S. Air Force veteran and former aviator, motivational speaker and CEO of Gracefully Global Group LLC, a multicultural publishing and marketing firm. Graciela leads this SBA-certified woman-owned small... Read More →


Thursday March 19, 2015 2:00pm - 2:50pm
Alhambra/Escorial

3:00pm

A Rare, Inside Look at Toyota's Latino Digital and Social Media Strategy
Moderators
avatar for Hugo Balta

Hugo Balta

Senior Director, Multicultural Content, ESPN
Hugo Balta is an experienced Broadcasting and Digital Media Professional who has directed growth, change and innovation in several markets, divisions and business cycles. Balta is the Senior Director, multicultural content for the ESPN Digital & Print Media group. In this role, he... Read More →

Speakers
AN

Aaron Nava

Conill, Management Supervisor, Social Media
avatar for Patricia Pineda

Patricia Pineda

Group Vice President, Hispanic Business Strategy Group, Toyota Motor North America
Patricia Pineda is Group Vice President at Toyota Motor North America, Inc. (TMA) with primary responsibility for Hispanic Business Strategy. Previously she had responsibility for national philanthropy and the Toyota USA Foundation. Ms. Pineda joined TMA in September 2004 as Group... Read More →


Thursday March 19, 2015 3:00pm - 4:00pm
Chopin
 
Friday, March 20
 

9:00am

Uncap Your Happiness (Presented by Coca-Cola)

We all want to be happy. But how do we go about it? Join Coca-Cola during Hispanicize 2015 for a talk on happiness in honor of International Happiness Day. Leading experts will discuss how we can uncap our happiness and lead happier, more flourishing lives. We’ll also discuss how Coca-Cola delivers uplifting moments of happiness and refreshment through its Hispanic marketing programs.

 

 

 


Speakers
avatar for Alba Adamo

Alba Adamo

Group Director of Hispanic Marketing, Coca-Cola
Alba Castillo Adamo is Group Director, Hispanic Marketing, for The Coca-Cola Company’s North America Group. She is responsible for Hispanic focused marketing, working with the Company’s Sparkling and Still brand teams.Born in Bucaramanga, Colombia, Alba joined the Company in 1999... Read More →
avatar for Nataly Arias

Nataly Arias

Professional Soccer Player, Colombian National Team
Nataly Arias is a professional soccer player for the Colombian national team.  Born in Arlington, VA to a Colombian mother and a Venezuelan father she is currently one of the most capped players for her nation at over 40 international appearances for Colombia, including the 2011... Read More →
avatar for Maria Celeste

Maria Celeste

Host, Al Rojo Vivo, Telemundo
María Celeste Arrarás es la anfitriona y editora gerencial de Al Rojo Vivo con María Celeste, el programa más comentado de la televisión hispana, producido por Telemundo/NBC.
avatar for Nely Galán

Nely Galán

Founder, The Adelante Movement
Latina media dynamo and women’s empowerment advocate Nely Galan, dubbed the “Tropical Tycoon” by The New York Times Magazine, is one of the entertainment industry’s savviest firebrand talents. A first-generation immigrant and self-made media mogul, Galan was the first Latina... Read More →
avatar for Sonja Lyubomirsky, Ph.D.

Sonja Lyubomirsky, Ph.D.

Professor of Psychology, University of California
Sonja Lyubomirsky, Ph.D., is Professor of Psychology at the University of California, Riverside and author of The How of Happiness and The Myths of Happiness. She received her B.A. summa cum laude from Harvard University and her Ph.D. in social psychology from Stanford University... Read More →


Friday March 20, 2015 9:00am - 10:30am
Chopin

10:40am

Gen Z: The Most Cross-cultural Generation That We Least Understand

Hispanic marketing industry thought leader and blogger Jose Villa of The Sensis Agency always brings the Hispanicize house down with some of the event’s most compelling content.  This year Villa tackles the little known Gen Z Latinos, Hispanics under 24 year olds.  

 

This special session will provide an overview of Gen Z (under 24 year olds) and cover:

  • How they are different from Millennials
  • Role of culture and ethnicity in their lives
  • Digital behavior
  • Implications for brands / industries
  • Implications for marketers

The session will paint a picture of the elusive and emerging mega generation and also share insights into their attitudes about:

  • Health
  • Financial Services
  • Food
  • Higher Education

The session will compile and leverage research, including:

  • Secondary published research
  • Syndicated research
  • Proprietary Sensis data
  • Statistical projections

Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister... Read More →

Speakers
avatar for Jose Villa

Jose Villa

CEO, Sensis Agency
Jose is the founder and President of Sensis, an integrated cross-cultural advertising agency. Jose founded Sensis as a Web development firm in 1998 as one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a unique full-service ad agency... Read More →


Friday March 20, 2015 10:40am - 11:40am
Windsor/Sandringham

1:30pm

Responsive Design Websites and Blogs and Mobile Friendly Email Communications Why Brands Should Use Responsive Technology in Latino Marketing Initiatives?
Website and blog design and mobile are two of the fastest changing technologies in digital marketing, besides search engine optimization. On this panel, Sebastian Aroca from Hispanic Market Advisors® will list some of the benefits for brands of using responsive design technology in Latino marketing initiatives. Romina Tibytt, Latina Mom Blogger, owner of Mama XXI, and “Blogs en español” Expert, will provide tips for bloggers on how to make their blogs responsive and mobile friendly, including the top Wordpress plugins.

Speakers
avatar for Yadira Ambert

Yadira Ambert

Founder, El Club de las Diosas
Yadira Ambert is an influential blogger in the Latina blogging community. She started blogging in 2010 but has over 10 years of experience in Marketing Strategy, Public Relations and Communications. Her spanish blog, Clubdelasdiosas.com, has inspired Latinas in the US and around... Read More →
avatar for Sebastian Aroca

Sebastian Aroca

Owner & Founder, Hispanic Market Advisors
Mr. Aroca co-founded Hispanic Market Advisors® with over 12 years of experience in Hispanic marketing began in 2007 with English to Spanish translations and Latino SEO services in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies... Read More →
avatar for Romina Tibytt

Romina Tibytt

Founder and editor , MamaXXI.com
Romina Tibytt is the founder and editor of the blog MamaXXI.com, that began in 2009 when she felt the need to share in her language, Spanish, and to other moms of the Hispanic community the benefits of the digital life and the power of share. She is also expert writer at Blogs en... Read More →


Friday March 20, 2015 1:30pm - 2:55pm
Alhambra/Escorial