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JOURNALISM [clear filter]
Monday, March 16
 

10:00am

Half-Day Social Media Training Workshop for Spanish-language Journalists (3 hr.) a Miami Dade Campus Building 1
Parqueadero
Direcion al edificio 7 donde puede parquear: 500 NE 2nd Ave, Miami, Florida 33132.

El workshop sera en el auditorio room 1261 (buiding 1) del Miami Dade Campus

Mapa del campus

http://www.mdc.edu/wolfson/campus-information/directions.aspx

Este taller gratuito de capacitación en los medios sociales facultará a los periodistas de lengua española para aprovechar más eficazmente el poder de Twitter , Facebook y blogs para la recolección de noticias , información y participación de la audiencia .

Speakers
avatar for Sonia Diaz

Sonia Diaz

Account Manager and Lead Digital Strategist, Balsera Communications
As the Communications Manager and Lead Digital Strategist at Balsera Communications, Sonia leads U.S. Hispanic, public affairs and advocacy communications strategies and campaigns for Fortune 500 companies and grassroots organizations. During her time at Balsera, she has helped the... Read More →
avatar for Gloria Ordaz

Gloria Ordaz

News Anchor, WLTV, Ch. 23
Gloria Ordaz is the weekend anchor for Noticias 23 Univision News in Miami. Ordaz is a four-time Emmy Award winner. In addition to covering local news and events, she also hosts coverage for special events and collaborates with Univision’s national newscast and the news magazine... Read More →



Monday March 16, 2015 10:00am - 1:00pm
Miami Dade College 300 NE 2nd Ave, Miami, FL 33132
 
Tuesday, March 17
 

9:00am

(En Español) Twitter Para Periodistas
Speakers
avatar for Ray Darnott

Ray Darnott

Head of Creative Services, Univision Miami
Emmy award winning multi-platform producer, writer and director.Currently managing Univision Miami’s Creative Services department.Journalist with more than 16 years of experience producing live newscasts, reporting and managing TV and news crews.Digital content creator and marketer... Read More →
avatar for Gloria Ordaz

Gloria Ordaz

News Anchor, WLTV, Ch. 23
Gloria Ordaz is the weekend anchor for Noticias 23 Univision News in Miami. Ordaz is a four-time Emmy Award winner. In addition to covering local news and events, she also hosts coverage for special events and collaborates with Univision’s national newscast and the news magazine... Read More →



Tuesday March 17, 2015 9:00am - 9:50am
Flagler (First Floor)

1:30pm

(Español) Facebook Para Periodistas Workshop
Speakers
avatar for Sonia Diaz

Sonia Diaz

Account Manager and Lead Digital Strategist, Balsera Communications
As the Communications Manager and Lead Digital Strategist at Balsera Communications, Sonia leads U.S. Hispanic, public affairs and advocacy communications strategies and campaigns for Fortune 500 companies and grassroots organizations. During her time at Balsera, she has helped the... Read More →


Tuesday March 17, 2015 1:30pm - 2:40pm
Alhambra/Escorial

4:10pm

The 2015 State of Hispanic Journalists Report: Survey Results Reveal Hispanic Journalists’ Beliefs about Their Careers, Tech and Social Media

Are U.S. Hispanic journalists optimistic about their careers amid a fast-changing media landscape and the social media revolution? How are they adapting to new technologies and to a growing Latino audience? And do they believe they receive the same level of respect as their non-Latino counterparts?

In this session, these questions and more will be answered as California State University, Fullerton (CSUF), Hispanicize Wire, the National Association of Hispanic Journalists (NAHJ) and Florida International University (FIU) unveil the results of their joint 2nd Annual State of Hispanic Journalists Survey.  


Tuesday March 17, 2015 4:10pm - 5:00pm
Windsor/Sandringham
 
Wednesday, March 18
 

9:55am

11:10am

Primeros pasos con WordPress
Wednesday March 18, 2015 11:10am - 12:00pm
Alhambra/Escorial

1:30pm

Race Matters In News Coverage (NAHJ session)

The news coverage of the police shootings in Ferguson and Staten Island often inflamed already volatile situations across communities in the U.S.

(This session will use both incidents as case studies in analyzing poor and best practices of news coverage and how each affected the public)

 

Need to identify moderator and 3-4 panelists (not exclusive to the digital platform, but certainly preferred)


Moderators
avatar for Adrian Carrasquillo

Adrian Carrasquillo

Editor, Latino Coveragend Political Reporter, Buzzfeed
Adrian Carrasquillo is the editor of Latino coverage and a political reporter at BuzzFeed, the social news and entertainment company. The idea of Latino coverage at BuzzFeed is to tell important stories on a powerful national platform in an authentic way without segregating the content... Read More →

Speakers
avatar for Gilberto Bailon

Gilberto Bailon

Editor, St. Louis Post-Dispatch
Gilbert Bailon is editor of the St. Louis Post-Dispatch, where he has worked for seven years. Previously, he was executive editor of The Dallas Morning News and founding publisher and editor of Al Dia, a daily Spanish-language newspaper created by The Dallas Morning News. Bailon is... Read More →
avatar for Sarah Hoye

Sarah Hoye

Correspondent, America Tonight
Sarah Hoye is a Correspondent for America Tonight airing weeknights on Al Jazeera America where she covers national assignments and breaking news. Hoye joined Al Jazeera America in 2013. Hoye has covered several prominent national stories for America Tonight, including protests and... Read More →
avatar for Richard Edward Jervis

Richard Edward Jervis

National correspondent , USA Today
Rick Jervis is a national correspondent for USA TODAY, based in Austin, Tex., where he covers breaking news, energy and border issues. He’s covered the recent crisis of unaccompanied minors crossing the Southwest border, the Ebola scare in Dallas and the murder trial of the killer... Read More →


Wednesday March 18, 2015 1:30pm - 2:20pm
Windsor/Sandringham

2:30pm

Who Delivers The Message Is As Important As The Message Being Delivered (NAHJ session)

It might be a new media, but it's challenged with old problems.

Despite being the vehicle of choice for millennials led by Hispanics, the number of multicultural voices remains low.

(This session will focus on the poor representation of minorities in digital media, what causes such an imbalance and best practices on how to improve.)

 

Need to identify a study/story which supports this argument Moderator, 3-4 panelists (exclusive to the digital platform)


Moderators
Speakers
avatar for Jorge Rivas

Jorge Rivas

National Correspondent, Fusion
Jorge Rivas is the national affairs correspondent at Fusion. He follows the national conversation through the lens of racial, sexual and political identity. Born and raised in Los Angeles, Jorge started in broadcast as an intern at the age of 16 and has since worked in print, TV... Read More →


Wednesday March 18, 2015 2:30pm - 3:20pm
Chopin

3:30pm

Investigative Journalism in the Digital Age 

There’s resurgence in investigative reporting across platforms as news organizations develop strategies to differentiate themselves in the market place.

(This session focuses on how the internet can assist journalists in conceptualizing, developing and producing original stories.)


Speakers
avatar for Brant Houston

Brant Houston

Knight Chair in Investigative Reporting, University of Illinois Urbana-Champaign
Brant Houston is the Knight Chair in Investigative Reporting at the University of Illinois. He is the author of four editions of the “Computer-Assisted Reporting: A Practical Guide” and co-author of two editions of “The Investigative Reporter’s Handbook.” He was executive... Read More →


Wednesday March 18, 2015 3:30pm - 4:30pm
Alhambra/Escorial
 
Thursday, March 19
 

9:00am

Do You Have What it Takes to be a Media Entrepreneur?  The Tough Questions Every Journalist Must Ask Themselves
The leap from journalist to media entrepreneur has never been more tempting or possible.  In this session former journalists will share the toughest, unfiltered truths about entrepreneurship that every journalist who’s contemplating a move into media entrepreneurship must ask themselves.  If this session’s brutal honesty doesn’t scare you, then you just might be the next great media entrepreneur.

In this session you will learn:

  • The different business models of media entrepreneurship 
  • How journalists do not have to compromise their integrity and ethics to be in business
  • What is the biggest fears journalists have in making the leap to media entrepreneurship?
  • What is the toughest part about making the leap to becoming a media entrepreneurship?
  • What skills sets do journalists naturally have to become entrepreneurs and which ones do they typically not realize they lack?
  • What are the largest lessons journalists can learn from others who have gone before them?
  • What resources do they depend on today to become better informed about starting and owning a media business?
  • What have been their most surprises failures and successes?

Moderators
avatar for Rossanna Fiske

Rossanna Fiske

Vice President of Corporate Communications, Wells Fargo’s Florida Region
Widely known for her cross-cultural understanding and expertise, Rosanna M. Fiske, APR, is Vice President of Corporate Communications, leading all communications for Wells Fargo’s Florida Region, which has more than 650 stores and offices and nearly 15,000 team members. Her responsibilities... Read More →

Speakers
avatar for Gaby Natale

Gaby Natale

Founder, Super Latina TV
Gaby Natale is an entrepreneur, media personality and digital influencer. She is the host of SuperLatina, the six-time EMMY-nominated syndicated TV talk show that airs nationally through Vme TV network. Gaby Natale is one of the few women in the entertainment industry who owns not... Read More →
avatar for Astrid Rivera

Astrid Rivera

Founder, LatinBlah
Astrid Rivera is a bilingual journalist and multimedia content creator with more than 7 years experience covering high profile cases, lifestyle, entertainment, fashion and beauty. Rivera is the creator and managing editor for www.latinblah.com a digital platform about anything and... Read More →
avatar for Manny Ruiz

Manny Ruiz

Chairman, Hispanicize
Manny is the Chairman and Founder of Hispanicize Wire, as well as the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny... Read More →
avatar for Elaine De Valle

Elaine De Valle

Pulitzer Prize-winning journalist and publisher, Political Cortadito
Ladra is the alter ego of Elaine de Valle, who worked for 18 years at the Miami Herald and was on two Pulitzer Prize-winning teams, including one that uncovered widespread election fraud and overturned a Miami election. While continues to work as a freelance journalist for other... Read More →


Thursday March 19, 2015 9:00am - 9:50am
Windsor/Sandringham

10:05am

Media Entrepreneur Stories: Meet Former Hispanic Journalists Who Are Succeeding

Nothing says “you can do it too” more then meeting former journalists who have made the transition from reporters, anchors and news producers to bonafide media business successes.  In this session you will hear the inspirational and often times funny, lesson-filled journeys of four former journalists who made the big giant leap from reporters and editors to media entrepreneurs.

 

In this session you will learn:

  • The varied journeys different journalists took to becoming successful media entrepreneurs
  • The top lessons and mistakes they made and how they overcame them
  • How media entrepreneurs are continuing to evolve their platforms

Speakers
avatar for Bill Gato

Bill Gato

CEO, Hispanicize Wire
Bill Gato is an experienced Hispanic digital marketing and public relations expert, an online publishing entrepreneur and a former Miami Herald journalist. He is a passionate believer in the underutilized potential of public relations as a branding medium. Prior to joining Hispanicize... Read More →
avatar for Lorraine Ladish

Lorraine Ladish

Founder, VivaFifty
Lorraine C. Ladish is the founder & CEO of Viva Fifty Media LLC, which includes VivaFifty.com a bilingual and multicultural community that celebrates being 50+. She is also the author of 17 books, a writer, blogger and editor. 
Lorraine is former Editor-in-Chief of Mamiverse.com... Read More →
avatar for Tania Luviano

Tania Luviano

Emmy Award-winning journalist, spokesperson, ambassador, vlogger, and professional speaker, LatinaMoms.TV
Tania Luviano is a Five-time Emmy Award-winning journalist, spokesperson, ambassador, vlogger, professional speaker and a leader in the Hispanic community. You can watch her investigative stories on NBC San Diego, Fox News Latino and Terra.com. Luviano was previously the solo anchor... Read More →
avatar for Flor de Maria Rivera

Flor de Maria Rivera

Founder, Flor de Maria Fashion
Flor de Maria Rivera is a leading on-air style, beauty and lifestyle expert, TV host, stylist, entrepreneur, brand ambassador, spokesperson and blogger. In 2010, Rivera launched a very successful bilingual fashion and beauty blog, FlordeMariaFashion.com, one of the first blogs in... Read More →


Thursday March 19, 2015 10:05am - 11:15am
Windsor/Sandringham

12:50pm

Finding and Building Your New Media Brand
The elite media entrepreneurs, the ones who have done the best for themselves, all have in common a powerful savvy for building a personal and company brand.  In this session two top Hispanic media entrepreneurs – one, a working media personality with more than 1 million fans on Facebook and another a highly accomplished crafting industry leader and author - will show you how they discovered and built their brands.   Put your marketing hats on and get ready to learn!

Moderators
avatar for Bill Gato

Bill Gato

CEO, Hispanicize Wire
Bill Gato is an experienced Hispanic digital marketing and public relations expert, an online publishing entrepreneur and a former Miami Herald journalist. He is a passionate believer in the underutilized potential of public relations as a branding medium. Prior to joining Hispanicize... Read More →

Speakers
avatar for Kathy Cano-Murillo

Kathy Cano-Murillo

Founder, Crafty Chica
Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored... Read More →
avatar for Alberto Sardiñas

Alberto Sardiñas

Radio and Television Personality
Alberto Sardiñas is a radio and television personality on 107.5 Amor in Miami and Univision Network. He also hosts Intimo, a syndicated show where listeners share their most personal stories. Alberto frequently appears on Univision’s Despierta América. His followers on social... Read More →


Thursday March 19, 2015 12:50pm - 1:50pm
Windsor/Sandringham

2:00pm

The Next News Startup

The digital platform has made it possible for many journalists to leave the news industry and pursue new collaborative or individual ventures.

(This session takes a look at some of the most successful entrepreneurial enterprises and ideas about the next best startups for 2015)


Moderators
avatar for Octavio Blanco

Octavio Blanco

Financial News Editor, CNNMoney
Octavio Blanco is a financial news editor at CNNMoney with over 20 years experience. He is currently also serving on CNN's Diversity Council spearheading an initiative for English Speaking Latino Audience development. Octavio is also vice president of the National Association of... Read More →

Speakers
avatar for Kate Albright-Hanna

Kate Albright-Hanna

Founder and CEO, Tarbell Industries
Kate is an entrepreneur, political strategist, and Emmy Award-winning documentary filmmaker who covered 9/11, Hurricane Katrina, and the Howard Dean presidential campaign for CNN. She launched “The Last Word with Lawrence O’Donnell” and “Up with Chris Hayes” as a senior... Read More →
avatar for Chris Dell

Chris Dell

Founder, Go Baller
"Chris Dell is the founder of Go Baller, a platform for curating the world's best social media content.  Chris founded Go Baller as a 2014 fellow at the Tow-Knight Center for Entrepreneurial Journalism and recently raised 25K from Bizdom, a seed accelerator founded by NBA owner Dan... Read More →
avatar for Brian Meece

Brian Meece

Founder, Rocket Hub
Brian Meece is the founder of RocketHub, a crowdfunding platform that’s partnered with A&E Networks. The collaboration is called Project Startup and is taking crowdfunding to a wide television audience.

Brian earned his Master of Science from Columbia University and has an... Read More →


Thursday March 19, 2015 2:00pm - 2:50pm
Windsor/Sandringham
 
Friday, March 20
 

9:00am

(En español) Do You Have What it Takes to be a Media Entrepreneur? The Tough Questions Every Journalist Must Ask Themselves
Speakers
avatar for Soraya Alcalá

Soraya Alcalá

Founder, Columna Estilos - Estilos Blog
avatar for Bill Gato

Bill Gato

CEO, Hispanicize Wire
Bill Gato is an experienced Hispanic digital marketing and public relations expert, an online publishing entrepreneur and a former Miami Herald journalist. He is a passionate believer in the underutilized potential of public relations as a branding medium. Prior to joining Hispanicize... Read More →


Friday March 20, 2015 9:00am - 10:30am
Alhambra/Escorial

10:40am

SEO for Latino Bloggers & Journalists (1 hour, 25 min.)

Last year’s “SEO for Latino Bloggers & Journalists” session started with the question, “Why SEO matters?.” One fact: 91.5% of search clicks come from Page 1. That important statistic hasn’t lost neither relevance nor value. This year’s panel will go beyond understanding the differences between on-site SEO and off-site SEO. On this year’s session you will hear short insights in an interactive format. Some of the questions the moderator will ask the panelists are:

 

·        WordPress is Among the Best Platforms for SEO: Myth or Reality?

·        Best SEO Plugins for WordPress Blogs (Yoast, etc)

·        How Responsive Design Themes help SEO?

·        5 Basic Tips to Improve WordPress for SEO

·        Should I install Google Analytics for WordPress?

·        WordPress maintenance and security issues: Do's and Dont's

 

On this panel you will also learn:

·        Tips for developing SEO-friendly content that speaks to your audiences

·        Tips for promoting and distributing that content so that you maximize the reach, boost engagement, and build equity with the search engines

·        Tips for leveraging on free tools such as Google Analytics, Google Webmaster tools, and more!

·        How to read the analytics effectively and take actionable results based on what you see


Moderators
avatar for Sebastian Aroca

Sebastian Aroca

Owner & Founder, Hispanic Market Advisors
Mr. Aroca co-founded Hispanic Market Advisors® with over 12 years of experience in Hispanic marketing began in 2007 with English to Spanish translations and Latino SEO services in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies... Read More →

Speakers
avatar for Yadira Ambert

Yadira Ambert

Founder, El Club de las Diosas
Yadira Ambert is an influential blogger in the Latina blogging community. She started blogging in 2010 but has over 10 years of experience in Marketing Strategy, Public Relations and Communications. Her spanish blog, Clubdelasdiosas.com, has inspired Latinas in the US and around... Read More →
avatar for Marjorie Asturias

Marjorie Asturias

Happiness Engineer , Automattic (WordPress.com)
Marjorie R. Asturias is a Happiness Engineer on the Store Team at WordPress.com. In short, she’s devoted to helping business users build and grow their online presence and find their audiences. Prior to joining Automattic, she served as chief creative officer of Blue Volcano Media... Read More →


Friday March 20, 2015 10:40am - 11:55am
Chopin

3:00pm

Mastering the Social Media Newsroom: Senior Editors Share Their Tips and Tricks to Managing News and Reporting through Various Social Media Platforms #MasteringSocialMedia #Hispz15

In this session senior editors share advice on how to package and market news content through social media platforms in order to engage diverse audiences.

Moderator: 

Francisco Cortes
@CortesLatino
Vice President @foxnewslatino
 
Speakers:
 
Mario Fraticelli
@marioFraticelli
Director of Editorial Operations @ESPNDeportes
 
Anna Gonzalez
@webanna
Director of Social Media Strategy and Innovation @CNBC
 
Juan Muñoz
@jamcnn
Interactive and Social Media Director @CNNEE
 
Lance Rios
@lancerios
Founder of @BeingLatino and @DigiBunch 


Moderators
avatar for Francisco Cortes

Francisco Cortes

Vice President, Fox News Latino
As Vice President of FoxNewsLatino.com, Francisco Cortes is dedicated to keeping the pulse of the Hispanic community. A key player in helping create and launch the ground-breaking English-language news site in 2010, Francisco now leads and mentors a team of experienced journalists... Read More →

Speakers
avatar for Mario Fraticelli

Mario Fraticelli

Director of Editorial Operations, ESPN Deportes
Mario Fraticelli serves as Director of Editorial Operations for ESPN Deportes Digital. In this role, Fraticelli is responsible for the editorial content, style, and operation of the network’s digital unit. Managing an editorial team across the globe, Fraticelli oversees the overall... Read More →
avatar for Anna Gonzalez

Anna Gonzalez

Director of Social Media Strategy an Innovation, CNBC
After working in print, television and online media, I have a solid understanding of new media’s role in journalism and multiplatform content production.  My career began at the same time as the digital revolution in television news. Because of the unique timing, I have played... Read More →
avatar for Juan Muñoz

Juan Muñoz

Interactive and Social Media Director, CNN
Juan Andrés Muñoz is Digital and Social Media Director for CNN en Español. Muñoz is responsible for the editorial content of CNNEspanol.com, CNN en Español RADIO, and the presence of the network on social media. Under Muñoz’s supervision, CNNEspanol.com grew from a mostly... Read More →
avatar for Lance Rios

Lance Rios

Founder, @BeingLatino and @DigiBunch
Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong... Read More →


Friday March 20, 2015 3:00pm - 4:30pm
Windsor/Sandringham