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Monday, March 16
 

12:00pm

 
Tuesday, March 17
 

9:00am

Getting Started with WordPress
A brief introduction and Q&A on how to get up and running with a beautiful blog or website using WordPress.

Speakers
avatar for Jamil Abreau

Jamil Abreau

Happiness Engineer,  Automattic (WordPress.com)
Jamil Abreu is a Happiness Engineer with the Akismet team at Automattic (WordPress.com). He joined the team after living in Santo Domingo, Dominican Republic doing some cool stuff with Major League Baseball. When not brainstorming ways to engineer happiness, his heart is in being... Read More →
avatar for Damian Suarez

Damian Suarez

Code Wrangler, Automattic (WordPress.com)
Damián Suarez is a developer at Automattic. He lives in Argentina where he is very involved in the WordPress community and runs the meetup group in Buenos Aires. Damián enjoys speaking at conferences around the globe where he has the ability to connect with others that are passionate... Read More →


Tuesday March 17, 2015 9:00am - 9:50am
Windsor/Sandringham

10:00am

Essential Extras for Your WordPress
WordPress isn't just any old blogging software: it's a powerful, feature-rich content platform used by everyone from your friendly neighborhood blogger to global media organizations like the New York Times. Learn about the critical tools your WordPress site needs to maximize its visibility in an increasingly crowded marketplace and get your message to the widest audience possible. 

Speakers
avatar for Marjorie Asturias

Marjorie Asturias

Happiness Engineer , Automattic (WordPress.com)
Marjorie R. Asturias is a Happiness Engineer on the Store Team at WordPress.com. In short, she’s devoted to helping business users build and grow their online presence and find their audiences. Prior to joining Automattic, she served as chief creative officer of Blue Volcano Media... Read More →


Tuesday March 17, 2015 10:00am - 10:50am
Alhambra/Escorial

1:30pm

Mastering Instagram: An Advanced Course
Instagram is the hottest micro-blogging tool of the moment and as the platform becomes ever more popular digital influencers are increasingly using it to tell stories with higher quality photos, videos and stories.  
In this session you will learn:
  • How to properly use Hashtags on Instagram – and if there’s such a thing as over-hashtagging
  • When and when not to use filters
  • What apps are a great compliment to Instagram
  • How great, strategic story telling helped a unicorn gain almost 29,000 followers in a few months
  • How to best have Instagram interact with Facebook and other social media platforms

Speakers
avatar for Sara Ataie

Sara Ataie

Founder / Communications Strategist & Content Specialist, VenezuelaDeAyer / BTL Network
Sara joined the BTL Network team in 2014 and in her role she provides and manages the communication strategies for BTL’s broad array of clients, including Florida Blue, Cargil, Kellogg’s, Burson Masteller, Caterpillar and others. Her vision, talent and expertise in conceptualizing... Read More →
avatar for Unicornelio Primero

Unicornelio Primero

Founder, Unicornelio Primero


Tuesday March 17, 2015 1:30pm - 2:40pm
Windsor/Sandringham

2:50pm

Top 10 Secret WordPress.com Features
Explore WordPress.com's amazing features and  uncover the little-known tricks that will make your blog or website shine.

Speakers
avatar for Karen Arnold

Karen Arnold

Happiness Engineer, Automattic (WordPress.com)
Karen Arnold is a Happiness Engineer for WordPress.com at Automattic. Before working at Automattic, she ran a small web shop creating WordPress sites for small businesses. She lives in Albuquerque, New Mexico with her husband and 4 children and blogs at karenalma.com.


Tuesday March 17, 2015 2:50pm - 4:05pm
Windsor/Sandringham

4:10pm

Meet the Viral Video Latinos of YouTube and Facebook (Sponsored by Neutrogena)
Moderators
avatar for Lance Rios

Lance Rios

Founder, @BeingLatino and @DigiBunch
Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong... Read More →

Speakers
avatar for Los Pichy boys

Los Pichy boys

Los Pichy Boys (Maikito Rodriguez & Alejandro Gonzalez) are Cuban born, Miami based film makers / content creators that have had the web buzzing since 2007. You may know them from their viral videos such as 299 (parody of the movie 300) or Asiri (Iphone sketch) but these two very... Read More →
avatar for Eddie Garcia

Eddie Garcia

Eddie “Eddie G!” Garcia is a smart, bold, and extremely good-looking (he insisted we add that) entertainer and social satirist. In addition to publishing weekly content for his fast-growing audience on Facebook and YouTube, Eddie hosts the series “P.O.V. with Eddie G!” on... Read More →
avatar for Jorge Narvaez

Jorge Narvaez

Founder, Reality Changers
“The hugely popular YouTube channel /RealityChangers (youtube.com/realitychangers), which has over to 168 million views, was started by Jorge Narvaez, a young father with the desire to share songs, stories, skits and more all with a focus on family, community, art and music. The... Read More →
avatar for Dulce Candy Ruiz

Dulce Candy Ruiz

Founder, Dulce Candy
Dulce Ruiz a.k.a. Dulce Candy is one of the top beauty & fashion influencers in the YouTube space with over 2.1 million subscribers and 288 million views across her two channels. As a young wife, mother and army vet, Dulce is a role model for an up-and-coming generation of women... Read More →


Tuesday March 17, 2015 4:10pm - 5:00pm
Chopin
 
Wednesday, March 18
 

9:00am

1:30pm

Meet Four Latino Vine and Instagram Viral Video Influencers Who Are Changing the Game
Whether you prefer Instagram, Vine or both short form video is hot and almost always viral-prone in the good sense of the word.  This session features insights on how to up your game from four of the best Viners and Instragrammers in the nation.
The session will cover:
  • A discussion of each Viner and Instagrammer’s background
  • An in-depth look at the Vine and/or Instagram-style of each digital influencer
  • Examples of ways that each digital influencer has integrated brands into their Vine and/or Instagram posts
  • Top tips on Vining and Instagramming like the pros

Moderators
avatar for Lizza Monet Morales

Lizza Monet Morales

Founder, XoxoLizza
Lizza Monet Morales is a rising actress who has already made a name for herself as a multi-platform bilingual journalist and social media influencer. This proud Latina, is a native Angeleno, who calls Los Angeles and New York home. Picking up her first copy of Variety and The... Read More →

Speakers
avatar for Alexys Gabrielle

Alexys Gabrielle

Alexys Gabrielle is a Multimedia Journalist, Television Host, and Social Media Influencer. She is a lively storyteller who has built a strong foundation in broadcast journalism through her work as a nightside reporter for GTN News,  an anchor/producer for NPR affiliate WRUF-FM... Read More →
avatar for Cody Johns

Cody Johns

Cody Johns is an actor and Vine superstar born in Miami, Florida. Upon graduating from the University of Florida with a degree in English and minor in film studies, Johns moved to LA to pursue a career in the entertainment industry. During that same time he began creating comedy videos... Read More →
avatar for SunKissAlba

SunKissAlba

Founder, SunKissAlba
Alba Garcia is a Los Angeles-based YouTube beauty and fashion guru in the StyleHaul network. Her natural, organic approach to beauty, fashion, lifestyle and family is meant to inspire her followers to make healthier choices every day. When it comes to makeup and hair, Alba believes... Read More →


Wednesday March 18, 2015 1:30pm - 2:20pm
Chopin

2:30pm

Working with Travel Brands: A Digital Influencer's Guide
rom Tumblr to Twitter, the travel industry has long been a leader in social media marketing. As such, the race to become a darling of the online travel jet set is more competitive than ever. In an increasingly demanding field, what makes a travel blogger stand out from the rest of the pack? What elements are crucial to the success of any would be online travel expert and what tools are most appealing to the brands?

In this session, you will learn what qualities are most sought after by industry marketing leaders when it comes to their brand’s online presence and how to find creative and unique stories on your trips that will make your readers pack their bags and go! 

 


Moderators
avatar for Todd Sommer

Todd Sommer

Director of Brand Marketing, Best Western International
Todd Sommers is the director of brand marketing and content strategy for Best Western International, the World’s Largest Hotel Chain. In this role, he oversees the brand’s in-house creative, social and content marketing efforts. He also assists members of the board of directors... Read More →

Speakers
avatar for Kathy Catron

Kathy Catron

Director of Communication, St Augustine Ponte Vedra Visitors and Convention Bureau
Kathy Catron is the director of communication for the St Augustine Ponte Vedra Visitors and Convention Bureau. In her role, Kathy oversees media relations, publicity, social media, online communications and special events. Kathy has more than 20 years’ experience in public relations... Read More →
avatar for Jenea Robinson

Jenea Robinson

Media Relations Manage, Visit Philadelphia
Jenea Robinson manages multicultural communications for VISIT PHILADELPHIA, promoting Philadelphia as top travel destination for African American and Hispanic visitors. In 2014, Jenea moderated The National Association of Black Journalists’ first travel panel during their annual... Read More →
avatar for Albert Ruiz

Albert Ruiz

JetBlue
avatar for Carolyn Scott-Hamilton

Carolyn Scott-Hamilton

Founder, HealthyVoyager
The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author... Read More →


Wednesday March 18, 2015 2:30pm - 3:20pm
Alhambra/Escorial

3:30pm

50 Shades of Green: The Many Ways to Monetize Your Blogs, Vlogs and Social Media Channels

If you have what it takes to be a consistent, focused and well respected digital content creator then you’ll have more ways to monetize your blog, vlogs and other digital footprints than you might realize.  In this session we’ll explore the varied and creative ways several top digital influencers are using their talents to monetize their social media voices to the fullest.  

 

In this session you will learn:

  • The many different business models successful digital influencers are using to generate revenue
  • Tips on monetizing your blog, vlog and other digital footprints
  • How to create your own niche business model based on your interests and strengths
  • Key mistakes digital influencers have made in their attempt to monetize their work and how they overcame them

Moderators
avatar for Ricardo Velazquez

Ricardo Velazquez

Business Development Officer, Wells Fargo
Ricardo Velazquez serves as a Business Development Officer for Wells Fargo SBA Lending in South Florida. With more than 11 years as part of the nation’s #1 SBA lender by dollar volume, Velazquez successfully helps clients navigate through their loan approval and closing process.Some... Read More →

Speakers
avatar for Kathy Cano-Murillo

Kathy Cano-Murillo

Founder, Crafty Chica
Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored... Read More →
avatar for Matt Cherry

Matt Cherry

Founder, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt's mission is to elevate the women's blogging industry by providing bloggers with access to the resources and people that shape the industry and create the... Read More →
avatar for Lynn Ponder

Lynn Ponder

Founder, Web City Girls
Lynn Ponder, known online as “the girl with the pink wig” reporting online in English and Spanish, Founder of webcitygirls// a multicultural social media public relations interactive platform supporting brands, celebrities and causes. Recognized by LATISM for the past three years... Read More →
avatar for Lori Ruff

Lori Ruff

Chief Brand Evangelist, ALPFA.org, The Linked In Diva
Lori Ruff, ALPFA’s Chief Brand Evangelist, is one of the Top 50 most connected people on LinkedIn. She is a long-standing authority on social media, ecommerce, branding, and building engaged and loyal communities of brand fans, advocates and influencers. She is a LinkedIn Ambassador... Read More →


Wednesday March 18, 2015 3:30pm - 4:30pm
Chopin
 
Thursday, March 19
 

9:00am

The Evolving Influence of Latino Mom Digital Influencers (sponsored by Walt Disney World)

If digital mom influencers were the first to actively collaborate with brands, Walt Disney World Resort’s Director, Social Media Leanne O’Regan, whose team leads the Disney Social Media Moms Celebration and Walt Disney World Moms Panel, was one of the first brand marketers to recognize the power of collaborating with digital moms.

O’Regan will join us to discuss how Walt Disney World Resort sees the Latina digital space evolving and the implications that that may have for brands across all categories including travel and entertainment.

O’Regan will be joined by a panel of digital influencers who will share how Latina mom influencers are continuing to change and what brands and agencies alike need to do to effectively collaborate with them in 2015.  

 


Moderators
avatar for Maria Cecilia Toro

Maria Cecilia Toro

Public Relations Manager, Disney Parks

Speakers
avatar for Caryn Bailey

Caryn Bailey

Founder, Rockin Mama
Caryn Bailey authors the site Rockin’ Mama, a lifestyle resource for the modern mom which covers food, travel, film, fashion, and green living. She lives in Southern California with her 2 children where you’ll often find her exploring all there is to see and do in the city. Over... Read More →
avatar for Piera Jolly

Piera Jolly

Co-CEO, Latina Mom Blogs
Piera Jolly is the founder and editor-in-chief of JollyMom.com, an award-winning parenting blog that provides moms with fun child-friendly activities, craft ideas, recipes, and the latest trends for moms, kids, and families. JollyMom.com is proud to have been named a Top Fifty Mom... Read More →
avatar for Leanne Jakubowski O'Regan

Leanne Jakubowski O'Regan

Director of Social Media, Disney Parks


Thursday March 19, 2015 9:00am - 9:50am
Chopin

10:05am

What the Brands and Agencies Really Want and Need from Digital Influencers

Seasoned digital influencers who regularly work with brands understand that the success of a brand often lies in its ability to tell a vibrant story that resonates with its target audience.  

 

Enter brand managers and agency teams – the chosen few who set out to build the narrative that will build a life lasting impression with the consumer. 

 

In this session, you will learn:

 

-       How to work with brands and their agencies to tell creative and compelling stories that foster engagement with readers/viewers      

-       The social media trends and tools content marketers are paying most attention to, including a quick survey of blogs, vlogs, Snapchat, Twitter, Facebook, Instagram and Vine

-       Why studying the way brands think and approach the marketing of their products and services will help you get more projects

·       How to make your work stand out from the rest of the pack

-       Using your audience to identify new angles or opportunities for brands

·       How to tell authentic stories that resonate with readers and offer insight into a brand’s values and mission.  

-       How to create professional recap reports 


 


Moderators
avatar for Maria Amor

Maria Amor

Vice President, Havas FORMULATIN
Mexico City-native Maria Amor enjoys adding stamps to her passport, reading novels from Latin American authors, spending quality time with family, and working out to balance her love of new restaurants, wine and, most significantly, desserts. Maria joined Formula’s San Diego office... Read More →

Speakers
avatar for Norelie Garcia

Norelie Garcia

Head of PR & Communications, Cricket Wireless
As the head of PR and Communications, Norelie leads the brand’s initiatives to produce and deliver insightful news on Cricket’s industry leading work in the no annual contract space. An experienced communications and marketing professional, Norelie has held various positions in... Read More →
avatar for Lissette Rodriguez

Lissette Rodriguez

Vice President, Devries Global
With more than a decade of experience in the U.S. Hispanic market, Lissette oversees the development and delivery of tailored Hispanic public relations strategies and tactics for Procter & Gamble brands/programs such as Pantene, Olay and Try It & Love It. Her focus is aimed at creating... Read More →
AS

Angela Sustaita-Ruiz

Latina Mom Bloggers, Co-CEO


Thursday March 19, 2015 10:05am - 11:15am
Alhambra/Escorial

12:50pm

3:00pm

The Finance Side of Your Blog

Blogging may be a relatively new profession that’s usually done from home, but that doesn’t mean it’s not covered by the same principles of finance and entrepreneurship.  It’s time to take your blog – your business – to the next level and start treating it like a small business by adopting the fundamentals of running a business. In this session, we also will explore how to prepare your business for long-term growth and stability. Topics we will cover include:

·         How to create a business plan

·         How to separate your business finances from your personal finances

·         How to establish your business credit


Speakers
avatar for Deborah Deras

Deborah Deras

Deborah Deras, M.S. C.R.C. is a charismatic and engaging inspirational speaker, author, and latina influencer and social media marketing consultant. With over 15 years of experience speaking to audiences around the globe, she is a highly sought after inspirational speaker, trainer... Read More →
avatar for Marcos Orozco

Marcos Orozco

Marcos Orozco is a speaker, best selling author and founder of Gentepreneur.com. He is an influential thought leader for the Latino Success Movement which is the fastest growing movement in the United States. An immigrant born in Nicaragua, his parents brought him and his sister to... Read More →


Thursday March 19, 2015 3:00pm - 4:00pm
Windsor/Sandringham
 
Friday, March 20
 

9:00am

Protect Your Work! A Legal Primer on Copyright Law for Digital Content Creators
Speakers
avatar for Jessie M. Abad

Jessie M. Abad

General Counsel, Estefan Enterprises, Inc.
For the past fourteen years Jessie has served as General Counsel to Estefan Enterprises, Inc. (“EEI”) for Gloria and Emilio Estefan, protecting and exploiting EEI’s wide range of assets and trusted brands in music publishing, recordings and hospitality. In her early years at... Read More →
avatar for Jason Llorenz

Jason Llorenz

Professor, Rutgers University School of Communication and Information
Jason Llorenz is a professor, researcher and advocate with over a decade of of federal and state-level policy development, strategic communication, and legal experience. His research interests focus on:• Digital literacy and universal inclusion in the digital economy• Telecommunications... Read More →
avatar for Teresita Chavez Pedrosa

Teresita Chavez Pedrosa

Attorney, Journalist, Professor


Friday March 20, 2015 9:00am - 10:30am
Windsor/Sandringham

10:40am

1:30pm

Vine It Like a Rock Star!
Already proven to be an influential, engaging tool and a top tier art medium, Vine is opening the way for a new breed of Internet superstardom that hasn’t been seen since the birth of YouTube.  This special mini Vine boot camp will feature rapid fire improv exercises that will get your creative juices flowing and help you turn your daily routine into an entertaining sketch that will keep your followers coming back for more.  Participants will be given an assignment in advance of the session and the best Vines will win prizes.  

Moderators
avatar for Hugo Perez

Hugo Perez

EVP, Global Content & Digital Innovation, The Zeno Group

Speakers
avatar for Maya Murillo

Maya Murillo

Founder, Maya in the Moment
Maya Murillo is celebrating six years of her blog, MayaInTheMoment.com! She started at age 16 sharing crafts, comedy and her ukulele love songs. Her social media following is 111K+ among tweens, teens and millennials. She is most active on Vine and YouTube and is known for her 6 second... Read More →
avatar for Lance Rios

Lance Rios

Founder, @BeingLatino and @DigiBunch
Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong... Read More →


Friday March 20, 2015 1:30pm - 2:55pm
Windsor/Sandringham

3:00pm

The Next Level to Pinterest
Friday March 20, 2015 3:00pm - 4:00pm
Chopin

3:00pm

Want to get the ear of the Latino Audience? Start Podcasting

There was an explosion in podcasting in 2014. About 39 million Americans (15% of the over-12 US population) listened to a podcast in December’14 up from 12% in 2013*. It has proven to be the perfect medium for storytelling, educating, building new businesses and growing brands for countless content creators, entrepreneurs and brands. In 2015 podcasting will finally arrive in the mainstream as millions of new listeners tune in through Apple CarPlay and Android Auto systems which will be integrated into the dashboards of new car models. Despite its tremendous growth and potential, podcasting is still wide open for Latino/a content creators and marketers who want to get the ear of the Latino audience. 

In this session you will hear from two of the nation’s top Latino podcasters as they shed light on the podcasting opportunity for Latino/a content creators & brands and on how to create and grow your podcast.

In this session you will learn:

  • Podcasting 101: What is podcasting? How are podcasts consumed?
  • Why podcasting is such a huge & untapped opportunity for Latino content creators and brands.
  • The power of podcasts to develop close relationships with Latino audiences through storytelling, education and entertainment.
  • How to create a great podcast.
  • How to grow your podcast.
  • Which are the top Latino podcasts and podcasters.
  • What “the Serial Effect” will mean to podcasting long-term?
  • How general market brands are capitalizing on podcasting and why Latino market sponsors will soon follow.

Speakers
avatar for Rafael “Ray” Collazo

Rafael “Ray” Collazo

Founder, Rays Podcast Network
Rafael “Ray” Collazo is the founder of the Rays Podcast Network: the nation’s first online talk radio on-demand network dedicated to the Latino market. Network includes Rays Latino Talk, Latino Sports Talk and Latinos Talk Politics Podcasts. As host of Rays Latino Talk Podcast... Read More →
avatar for Arturo Nava

Arturo Nava

Founder, Logra Tu Dream
Arturo Nava is the Founder of Logra tu Dream a top podcast in a mission to help Latinos/as achieve their American Dream and Marketing Director of Nuestro Queso. Arturo has 13 years of experience marketing top brands in the Latino and General Market at Fortune-500 companies like P&G... Read More →
avatar for Laura Elegueta Sánchez

Laura Elegueta Sánchez

Founder, Latiniza Digital
A Latina entrepreneur, blogger and podcaster, Laura is trying to help Hispanics “Latinize” the digital world. She focuses on Latino entrepreneurs and small business owners, their journeys and how they’ve used social media to further their businesses. Laura was a speaker at Podcast... Read More →


Friday March 20, 2015 3:00pm - 4:00pm
Alhambra/Escorial