Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Monday, March 16
 

9:00am

MASTER TRAINING: Full Day Media and Message Training with Mari Santana (only 10 slots available) at Miami Dade Campus Building 7
Mari Santana, is former broadcast news anchor, Disney Spokesperson and Media Relations Manager and media training expert. She will be presenting a Master Media Training, al all day session, from 9:00 am till 4:00 om on Monday, March 16. This training is offered as an exclusive opportunity, SEPARATE from the Hispanicize 2015 conference fee but totally worth the group rate for those who will be in Miami during Hispanicize. The workshop is booked through masteringmedia.eventbrite.com 

Parking
The address to Building 7 Garage, which is where you will be parking is 500 NE 2nd Ave, Miami, Florida 33132. 

 

Below please find the link to the map of the campus.

 

http://www.mdc.edu/wolfson/campus-information/directions.aspx

 

Also, below please see the time slots you specified:

 

9:00am-4:00pm you can use room 7128 (10-15 participants)


 

Speakers
avatar for Mari Santana

Mari Santana

PR, Strategic Communications and Media Training expert
Mari Santana is a PR, Strategic Communications and Media Training expert with an amazing roster of top media relationships. | | She is one of People En Español’s Magazine 25 Most Powerful Latinas of 2012 and an award-winning journalist. | | Fully Bilingual & Bicultural, Mari shares with media training audiences, a combination of valuable key learnings from the soft and hard side of the news, be it broadcast, online or print. | | Her... Read More →




Monday March 16, 2015 9:00am - 4:00pm
Miami Dade College 300 NE 2nd Ave, Miami, FL 33132

10:00am

Half-Day Social Media Training Workshop for Spanish-language Journalists (3 hr.) a Miami Dade Campus Building 1
Parqueadero
Direcion al edificio 7 donde puede parquear: 500 NE 2nd Ave, Miami, Florida 33132.

El workshop sera en el auditorio room 1261 (buiding 1) del Miami Dade Campus

Mapa del campus

http://www.mdc.edu/wolfson/campus-information/directions.aspx

Este taller gratuito de capacitación en los medios sociales facultará a los periodistas de lengua española para aprovechar más eficazmente el poder de Twitter , Facebook y blogs para la recolección de noticias , información y participación de la audiencia .

Speakers
avatar for Sonia Diaz

Sonia Diaz

Account Manager and Lead Digital Strategist, Balsera Communications
As the Communications Manager and Lead Digital Strategist at Balsera Communications, Sonia leads U.S. Hispanic, public affairs and advocacy communications strategies and campaigns for Fortune 500 companies and grassroots organizations. During her time at Balsera, she has helped the agency gain nationwide recognition through award-winning efforts that include PRWeek’s 2014 Multicultural Campaign of the Year and the 2014 HPRA Award for Best Media... Read More →
avatar for Gloria Ordaz

Gloria Ordaz

News Anchor, WLTV, Ch. 23
Gloria Ordaz is the weekend anchor for Noticias 23 Univision News in Miami. Ordaz is a four-time Emmy Award winner. In addition to covering local news and events, she also hosts coverage for special events and collaborates with Univision’s national newscast and the news magazine show “Aqui y Ahora”. Ordaz was born and raised in Cuba and came to the United States in 1998. She has a bachelor degree in Mass Communications and Journalism with a... Read More →



Monday March 16, 2015 10:00am - 1:00pm
Miami Dade College 300 NE 2nd Ave, Miami, FL 33132

12:00pm

1:00pm

Registration
Monday March 16, 2015 1:00pm - 7:00pm
TBA

6:30pm

Tecla Awards Night Red Carpet Gala & Concert
Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards recognizes excellence in Latino blogging, micro-blogging and social media and digital marketing.

The purpose of the Tecla Awards is to showcase the increasingly sophisticated and impressive work that Latino bloggers, micro-bloggers, journalists, brands and agencies are executing in the digital multicultural space.

The first annual Tecla Awards will be held on Monday, March 16, 2015 at Hispanicize 2015 Week in Miami, Florida and will be held annually at Hispanicize, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation. The awards feature 30 categories– 20 focused on Latino bloggers and micro-blogging and 10 devoted to multicultural marketing agencies and brands.

The awards are a co-production of the Hispanicize event and the Latina Mom Bloggers network. The Tecla Awards is being conducted in alliance with iBlog Magazine, the lead blog industry trade media partner, and the Hispanic PR Blog.


Monday March 16, 2015 6:30pm - 11:00pm
JW MARRIOTT MARQUIS 255 Biscayne Blvd Way, Miami, FL 33131
 
Tuesday, March 17
 

7:00am

Registration
Tuesday March 17, 2015 7:00am - 5:00pm
TBA

7:30am

Breakfast (0n your own)
Tuesday March 17, 2015 7:30am - 8:55am
TBA

7:30am

​The Home Depot Spring Into Hispanicize Influencer Breakfast (RSVP Required)
If you are a digital content creator (Viner, Instagrammer, blogger, etc.) you are invited! Sign-up here:bit.ly/1MEO2mI 

Tuesday March 17, 2015 7:30am - 8:55am
TBA

8:30am

Super Power Your LinkedIn Profile with Lori Ruff, The Linked In Diva (BY INVITE ONLY) Sponsored by Newlink America
Lori Ruff’s fans call her “The LinkedIn Diva,” because she can focus on delivering world-class expertise at a time when many entrepreneurs and business innovators are trying to make their mark in a bigger and ever more challenging world.  In this private, by invitation only session a select group of attendees will learn the biggest secrets to super sizing and optimizing your Linked In profile.  Lori’s session is sponsored by Hispanicize 2015 agency partner Newlink Group.

Speakers
avatar for Lori Ruff

Lori Ruff

Chief Brand Evangelist, ALPFA.org, The Linked In Diva
Lori Ruff, ALPFA’s Chief Brand Evangelist, is one of the Top 50 most connected people on LinkedIn. She is a long-standing authority on social media, ecommerce, branding, and building engaged and loyal communities of brand fans, advocates and influencers. | | She is a LinkedIn Ambassador and Forbes has included her in every release of their Top 50 Social Media Power Influencers’ list. She is currently ranked #7 Social Media Power Influencer... Read More →


Tuesday March 17, 2015 8:30am - 9:50am
Marti (First Floor)

8:55am

Mini Break
Tuesday March 17, 2015 8:55am - 9:00am
TBA

9:00am

Getting Started with WordPress
A brief introduction and Q&A on how to get up and running with a beautiful blog or website using WordPress.

Speakers
avatar for Jamil Abreau

Jamil Abreau

Happiness Engineer,  Automattic (WordPress.com)
Jamil Abreu is a Happiness Engineer with the Akismet team at Automattic (WordPress.com). He joined the team after living in Santo Domingo, Dominican Republic doing some cool stuff with Major League Baseball. When not brainstorming ways to engineer happiness, his heart is in being a “connector” and figuring out new ways to poke a hole in the universe.
avatar for Damian Suarez

Damian Suarez

Code Wrangler, Automattic (WordPress.com)
Damián Suarez is a developer at Automattic. He lives in Argentina where he is very involved in the WordPress community and runs the meetup group in Buenos Aires. Damián enjoys speaking at conferences around the globe where he has the ability to connect with others that are passionate about the web.


Tuesday March 17, 2015 9:00am - 9:50am
Windsor/Sandringham

9:00am

(En Español) Twitter Para Periodistas
Speakers
avatar for Ray Darnott

Ray Darnott

Head of Creative Services, Univision Miami
Emmy award winning multi-platform producer, writer and director. | Currently managing Univision Miami’s Creative Services department. | Journalist with more than 16 years of experience producing live newscasts, reporting and managing TV and news crews. | | Digital content creator and marketer with passion for Social Media and Social TV.
avatar for Gloria Ordaz

Gloria Ordaz

News Anchor, WLTV, Ch. 23
Gloria Ordaz is the weekend anchor for Noticias 23 Univision News in Miami. Ordaz is a four-time Emmy Award winner. In addition to covering local news and events, she also hosts coverage for special events and collaborates with Univision’s national newscast and the news magazine show “Aqui y Ahora”. Ordaz was born and raised in Cuba and came to the United States in 1998. She has a bachelor degree in Mass Communications and Journalism with a... Read More →



Tuesday March 17, 2015 9:00am - 9:50am
Flagler (First Floor)

9:00am

Dunkin Donuts: A Total Market Approach Case Study
Through this presentation, you will learn how Dunkin' Brands established a Total Market Practice through the entire strategic and execution processes, aligned agency partners to collaborate and engage diverse consumers through broadcast, digital, social, and mobile platforms to deliver a consistent brand voice.

Speakers
avatar for Xavier Turpin

Xavier Turpin

Director of Multicultural Marketing, Dunkin Donuts
Xavier Turpin is currently Director of Multicultural Marketing at Dunkin’ Brands Inc. In less than six months, he has noticeably impacted the company’s multicultural efforts by increasing the company’s commitment to and focus on targeting the various multicultural groups – with an initial focus on Hispanic – in order to generate incremental sales and revenue across the board. Understanding how America’s face is changing to a more... Read More →


Tuesday March 17, 2015 9:00am - 9:50am
Alhambra/Escorial

9:50am

Mini Break
Tuesday March 17, 2015 9:50am - 10:00am
TBA

10:00am

Essential Extras for Your WordPress
WordPress isn't just any old blogging software: it's a powerful, feature-rich content platform used by everyone from your friendly neighborhood blogger to global media organizations like the New York Times. Learn about the critical tools your WordPress site needs to maximize its visibility in an increasingly crowded marketplace and get your message to the widest audience possible. 

Speakers
avatar for Marjorie Asturias

Marjorie Asturias

Happiness Engineer , Automattic (WordPress.com)
Marjorie R. Asturias is a Happiness Engineer on the Store Team at WordPress.com. In short, she’s devoted to helping business users build and grow their online presence and find their audiences. Prior to joining Automattic, she served as chief creative officer of Blue Volcano Media, a social media and content marketing agency she founded in 2009. She and/or her company have been mentioned in the New York Times, Fox Business News, Mashable... Read More →


Tuesday March 17, 2015 10:00am - 10:50am
Alhambra/Escorial

10:00am

Hispanic Digital Playbook: Content Marketing Strategies that Work
Hispanic social media marketing has greatly evolved since brands began to experiment with it in 2010.  Today content marketing is fueling explosive growth across all digital platforms from blogs to YouTube, Instagram to Vine. In this session you’ll hear in-depth case studies from McDonald’s and Nestle and you’ll discover how brands, agencies, media companies and influencers are all innovating with platforms and ideas that truly engage increasingly connected Latino audiences.

Moderators
avatar for Hugo Perez

Hugo Perez

EVP, Global Content & Digital Innovation, The Zeno Group

Speakers
avatar for Natalie Boden

Natalie Boden

CEO, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek’s 2014 “Top 40 under 40″ Heavy Hitters in PR, Ms. Boden has succeeded in building BodenPR into one of the country’s fastest growing U.S Hispanic PR & Social Media agencies, scaling the business across offerings including Social Media Strategy, Creative Social Media Content Development, Social Listening & Influencer Engagement as well... Read More →
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. |   | She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister company of Hispanicize Event and Being Latino. She brings her expertise in entrepreneurship, marketing and business to help create new services and... Read More →
avatar for Harvey Henao

Harvey Henao

Account Director, Flowers Communications Group
Harvey Henao is an Account Director and practice leader for FCG Latino, a division of Flowers Communications Group (FCG), a multicultural marketing communications agency. At FCG, Harvey leads Hispanic digital communications strategies for companies such as AT&T, MillerCoors, and Brown-Forman. Prior to joining FCG, Harvey worked at H+K Strategies, where he led corporate communications and provided digital strategy for tech companies... Read More →


Tuesday March 17, 2015 10:00am - 10:50am
Chopin

10:00am

Hispanic Social TV: Where Are We and What's Next (1 hr.)
In the age of social media, no one watches TV like they used to. Enter Social TV, the evolution of TV as we used to know it and now so pervasive that all the major Hispanic TV networks have their own flavor of how to do it. In this session you’ll hear the latest insights about how Social TV is evolving in the U.S. Hispanic space as well as case studies from three of the most respected networks in the nation: Univision, NBCU/Telemundo and Fox Deportes.

Moderators
avatar for Jorge Ortega

Jorge Ortega

Managing Partner & Co-Founder, Newlink America
Jorge Ortega has over 25 years of experience working with major multinational companies, NGOs and government institutions, developing and managing strategic communications programs across the Americas. | | Previously, he served as president of The Jeffrey Group, an integrated communications agency focused on the U.S. Hispanic market and Latin America. He also served as Managing Director at Burson-Marsteller, one of the world’s largest public... Read More →

Speakers
avatar for Borja Perez

Borja Perez

Senior Vice President, Digital and Social Media, Telemundo
Borja Perez is Senior Vice President of Digital and Social Media for Telemundo. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied to TV... Read More →
avatar for Robert Rodriguez

Robert Rodriguez

Director of Digital Media, FOX Deportes
Robert Rodriguez is the Director of Digital Media for FOX Deportes. In this role he oversees editorial, product development, social media, and emerging technology for one the fastest growing U.S. Hispanic digital sports platforms.  In February 2014, his department reached new milestones with Super Bowl XLVIII, setting a Twitter record for a Spanish-language television event and playing an integral role in live streaming the Super Bowl in... Read More →
avatar for Carolina Valencia

Carolina Valencia

Senior Director, Social Media, Univision Communications
Carolina V. Valencia is senior director of social media for Univision Communications. In this role, she helps lead the social media strategy for the company including Social TV and digital integrations, monetizable solutions, community management, business development and social media planning.  Carolina helped create the first enterprise social media team at Univision Communications – defined structure, strategy, processes and... Read More →


Tuesday March 17, 2015 10:00am - 10:50am
Windsor/Sandringham

10:50am

Mini Break
Tuesday March 17, 2015 10:50am - 11:00am
TBA

11:00am

Latinovator Lunch with Dulce Candy (Sponsored by Neutrogena)
Speakers
avatar for Dulce Candy Ruiz

Dulce Candy Ruiz

Founder, Dulce Candy
Dulce Ruiz a.k.a. Dulce Candy is one of the top beauty & fashion influencers in the YouTube space with over 2.1 million subscribers and 288 million views across her two channels. As a young wife, mother and army vet, Dulce is a role model for an up-and-coming generation of women. She has been featured in Seventeen Magazine, The Stylist, Regard Magazine, Women’s Wear Daily, People Style Watch as well as winning L’Oreal and W... Read More →



Tuesday March 17, 2015 11:00am - 11:40am
Grand Ballroom

11:40am

Mini Break
Tuesday March 17, 2015 11:40am - 12:05pm
TBA

12:05pm

Hispanic Social Media Industry Townhall (Sponsored by Being Latino)
With an audience that is growing larger and becoming more fragmented and diverse by the day, remaining competitive and creative in Hispanic social media has become increasingly difficult.
In this year’s annual social media town hall, some of the nation's biggest names will come together to discuss the changes that are taking place in the U.S. Hispanic digital space and much more!

Moderators
avatar for Lance Rios

Lance Rios

Founder, @BeingLatino and @DigiBunch
Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong platform that truly leveraged social media targeted towards Hispanics.   In 2009, Lance launched Being Latino as an experiment to put his hypothesis to a test... Read More →

Speakers
avatar for Matt Cherry

Matt Cherry

Founder, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt's mission is to elevate the women's blogging industry by providing bloggers with access to the resources and people that shape the industry and create the largest business resource site for women bloggers online. A true connector, Matt has built one of the most powerful women's advisory committee's in social media and... Read More →
avatar for Christian Martinez

Christian Martinez

Head of Sales, U.S. Multicultural, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook; an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the companies sales initiatives focused on the US Hispanic market, and has since then expanded the offering to include broader multicultural solutions. Prior to Facebook, Christian spent 13 years at Univision Communications where he was VP... Read More →
avatar for Jenina Nuñez

Jenina Nuñez

Manager, External Communications, McDonald's
Jenina Nuñez leads public relations strategy and programs for several brand initiatives at McDonald’s USA, specifically focusing on the company’s McCafé brand as well as the U.S. Hispanic Consumer Market. Initiatives she has spearheaded include rollout of new beverage menu items as well as brand programs and national sponsorships in education, music and sports. | | Prior to joining McDonald’s, Jenina worked for Zócalo Group, which... Read More →
avatar for Borja Perez

Borja Perez

Senior Vice President, Digital and Social Media, Telemundo
Borja Perez is Senior Vice President of Digital and Social Media for Telemundo. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied to TV... Read More →
avatar for Jorge  A. Plasencia

Jorge A. Plasencia

Co-founder, Chairman and CEO, República
Jorge A. Plasencia is co-founder, chairman and CEO of República, one of America’s leading independent, cross-cultural advertising, digital and communications agencies. Prior to co-founding República in 2006, Jorge served as vice president and operating manager of Univision Radio. Before Univision, Jorge was vice president of Estefan Enterprises, Inc., while there, he played a key role in the management of several... Read More →
avatar for Ted Rubin

Ted Rubin

Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators, Ted Rubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. He is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 SocialMedia Power Influencers, and number #2 on Leadtail’s Top 25 People Most Mentioned by digital marketers. | | In the words of CollectiveBias... Read More →
avatar for Nuria Santamaria

Nuria Santamaria

Head of Multicultural Strategy, Twitter
Nuria Santamaría leads Twitter’s Multicultural efforts in the United States. Ms. Santamaría spearheads consumer insights and strategy for Twitter’s Hispanic, African American, Asian American audiences working across all industry categories. | | Ms. Santamaría has worked in technology and digital media for over ten years. Prior to Twitter, Ms. Santamaría has held leadership positions at a variety of... Read More →
avatar for Carolina Valencia

Carolina Valencia

Senior Director, Social Media, Univision Communications
Carolina V. Valencia is senior director of social media for Univision Communications. In this role, she helps lead the social media strategy for the company including Social TV and digital integrations, monetizable solutions, community management, business development and social media planning.  Carolina helped create the first enterprise social media team at Univision Communications – defined structure, strategy, processes and... Read More →


Tuesday March 17, 2015 12:05pm - 1:25pm
Grand Ballroom

1:25pm

Mini Break
Tuesday March 17, 2015 1:25pm - 1:30pm
TBA

1:30pm

Mastering Instagram: An Advanced Course
Instagram is the hottest micro-blogging tool of the moment and as the platform becomes ever more popular digital influencers are increasingly using it to tell stories with higher quality photos, videos and stories.  
In this session you will learn:
  • How to properly use Hashtags on Instagram – and if there’s such a thing as over-hashtagging
  • When and when not to use filters
  • What apps are a great compliment to Instagram
  • How great, strategic story telling helped a unicorn gain almost 29,000 followers in a few months
  • How to best have Instagram interact with Facebook and other social media platforms

Speakers
avatar for Sara Ataie

Sara Ataie

Founder / Communications Strategist & Content Specialist, VenezuelaDeAyer / BTL Network
Sara joined the BTL Network team in 2014 and in her role she provides and manages the communication strategies for BTL’s broad array of clients, including Florida Blue, Cargil, Kellogg’s, Burson Masteller, Caterpillar and others. Her vision, talent and expertise in conceptualizing and communicating the client’s message through traditional, online and visual media make her an invaluable asset to any brand that is looking to... Read More →
avatar for Unicornelio Primero

Unicornelio Primero

Founder, Unicornelio Primero


Tuesday March 17, 2015 1:30pm - 2:40pm
Windsor/Sandringham

1:30pm

(Español) Facebook Para Periodistas Workshop
Speakers
avatar for Sonia Diaz

Sonia Diaz

Account Manager and Lead Digital Strategist, Balsera Communications
As the Communications Manager and Lead Digital Strategist at Balsera Communications, Sonia leads U.S. Hispanic, public affairs and advocacy communications strategies and campaigns for Fortune 500 companies and grassroots organizations. During her time at Balsera, she has helped the agency gain nationwide recognition through award-winning efforts that include PRWeek’s 2014 Multicultural Campaign of the Year and the 2014 HPRA Award for Best Media... Read More →


Tuesday March 17, 2015 1:30pm - 2:40pm
Alhambra/Escorial

1:30pm

2015 Google/YouTube Hispanic Market Update (1 hour, 15 min)

This panel will present an overview of what Google is doing specifically for the US Hispanic market. It will have a focus on online video with YouTube as their distribution platform and Google+ as their social media outlet. The session will include some helpful information on how YouTube is driving online content, with a practical case study from one of Google's Premium Partners to see how all this concepts work in reality.

IN THIS SESSION YOU WILL LEARN:

  • 2015 Update of Google’s strategy and ideas around reaching Hispanics in the US

Speakers
avatar for Mark Lopez

Mark Lopez

Head of U.S. Hispanic Audience, Google


Tuesday March 17, 2015 1:30pm - 2:40pm
Chopin

2:40pm

Coffee Break
Tuesday March 17, 2015 2:40pm - 2:50pm
TBA

2:50pm

Top 10 Secret WordPress.com Features
Explore WordPress.com's amazing features and  uncover the little-known tricks that will make your blog or website shine.

Speakers
avatar for Karen Arnold

Karen Arnold

Happiness Engineer, Automattic (WordPress.com)
Karen Arnold is a Happiness Engineer for WordPress.com at Automattic. Before working at Automattic, she ran a small web shop creating WordPress sites for small businesses. She lives in Albuquerque, New Mexico with her husband and 4 children and blogs at karenalma.com.


Tuesday March 17, 2015 2:50pm - 4:05pm
Windsor/Sandringham

2:50pm

Harnessing the Power of Facebook to Connect with Hispanic Audiences (1 hr. 10 min.)
This session will explore the variety of ways that agencies and brands alike are leveraging the Facebook platform to engage Hispanic audiences, including above and below the line tactics along with the latest in digital trends. 

Moderators
avatar for Christian Martinez

Christian Martinez

Head of Sales, U.S. Multicultural, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook; an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the companies sales initiatives focused on the US Hispanic market, and has since then expanded the offering to include broader multicultural solutions. Prior to Facebook, Christian spent 13 years at Univision Communications where he was VP... Read More →

Speakers
avatar for Rene Barasoain

Rene Barasoain

US Multicultural Industry Manager, Facebook
Rene Barasoain is the US Multicultural Industry Manager at Facebook. With over 14 years of sales and marketing experience, he joined the company in September 2013 to help lead Facebook’s Multicultural initiatives.  Prior to Facebook, Rene spent 9 years at Univision Communications where he managed Interactive Sales & marketing for the Southeast and Southwest regions.  In that role he was responsible for driving revenues in... Read More →
avatar for Max Kelerstein

Max Kelerstein

Social and Digital Media Manager, Verizon Wireless
Max is an experienced social and digital media manager with a passion for branding, marketing, and research. He lived in Mexico City for 14 years and has an intimate knowledge of diverse and Hispanic markets. He currently brings his years of experience to Verizon Wireless as manager in charge of national social/digital strategy and media, including Multicultural programs, Branded Entertainment partnerships, and Sponsorships among other... Read More →
avatar for Mike Valdes-Fauli

Mike Valdes-Fauli

CEO/President, Pinta
An award-winning marketing professional with experience having lived in five U.S. cities, Mike Valdés-Fauli is President and CEO of Pinta. Based in Miami, he runs one of the fastest-growing marketing agencies in the country, with clients such as American Express, Facebook, Florida Blue, FOX, Miami Marlins, TD Bank and T-Mobile, among others. | | Previously, Mike was President of JeffreyGroup, a leading Latin American communications firm... Read More →
avatar for Joe Zubi

Joe Zubi

CEO, Zubi Advertising
Joe joined Zubi after eight years with Beber Silverstein and Partners, where he started as an entry-level Media Buyer fresh from the University of Florida. On the fast-track, Joe became the youngest Account Supervisor at Beber in less than five years. | | As Chief Operating Officer, Joe oversees Zubi’s business development, strategic planning and Client relations. He leverages the expertise of Zubi’s Creative, Media and Account Service... Read More →


Tuesday March 17, 2015 2:50pm - 4:05pm
Chopin

4:05pm

Mini Break
Tuesday March 17, 2015 4:05pm - 4:10pm
TBA

4:10pm

Meet the Viral Video Latinos of YouTube and Facebook (Sponsored by Neutrogena)
Moderators
avatar for Lance Rios

Lance Rios

Founder, @BeingLatino and @DigiBunch
Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong platform that truly leveraged social media targeted towards Hispanics.   In 2009, Lance launched Being Latino as an experiment to put his hypothesis to a test... Read More →

Speakers
avatar for Los Pichy boys

Los Pichy boys

Los Pichy Boys (Maikito Rodriguez & Alejandro Gonzalez) are Cuban born, Miami based film makers / content creators that have had the web buzzing since 2007. You may know them from their viral videos such as 299 (parody of the movie 300) or Asiri (Iphone sketch) but these two very talented Latinos have moved beyond YouTube and have since conquered television as well as terrestrial & satellite radio proving that social media is... Read More →
avatar for Eddie Garcia

Eddie Garcia

Eddie “Eddie G!” Garcia is a smart, bold, and extremely good-looking (he insisted we add that) entertainer and social satirist. In addition to publishing weekly content for his fast-growing audience on Facebook and YouTube, Eddie hosts the series “P.O.V. with Eddie G!” on MiTú Network and serves as media strategist to a wide range of clients in both the private and public sector. Eddie’s entertaining (and... Read More →
avatar for Jorge Narvaez

Jorge Narvaez

Founder, Reality Changers
“The hugely popular YouTube channel /RealityChangers (youtube.com/realitychangers), which has over to 168 million views, was started by Jorge Narvaez, a young father with the desire to share songs, stories, skits and more all with a focus on family, community, art and music. The channel follows Jorge along with his two daughters, Alexa and Eliana, as they record cover songs, take on family adventures, and chronicle their lives all through... Read More →
avatar for Dulce Candy Ruiz

Dulce Candy Ruiz

Founder, Dulce Candy
Dulce Ruiz a.k.a. Dulce Candy is one of the top beauty & fashion influencers in the YouTube space with over 2.1 million subscribers and 288 million views across her two channels. As a young wife, mother and army vet, Dulce is a role model for an up-and-coming generation of women. She has been featured in Seventeen Magazine, The Stylist, Regard Magazine, Women’s Wear Daily, People Style Watch as well as winning L’Oreal and W... Read More →


Tuesday March 17, 2015 4:10pm - 5:00pm
Chopin

4:10pm

The 2015 State of Hispanic Journalists Report: Survey Results Reveal Hispanic Journalists’ Beliefs about Their Careers, Tech and Social Media

Are U.S. Hispanic journalists optimistic about their careers amid a fast-changing media landscape and the social media revolution? How are they adapting to new technologies and to a growing Latino audience? And do they believe they receive the same level of respect as their non-Latino counterparts?

In this session, these questions and more will be answered as California State University, Fullerton (CSUF), Hispanicize Wire, the National Association of Hispanic Journalists (NAHJ) and Florida International University (FIU) unveil the results of their joint 2nd Annual State of Hispanic Journalists Survey.  


Tuesday March 17, 2015 4:10pm - 5:00pm
Windsor/Sandringham

4:10pm

The State of Salsa Music
The current state of salsa in the music industry. With all the new popular genre’s of music that Latino millenials are gravitating towards, such as bachata, reggeaton and urban, where does that leave salsa? What is this genre doing to reinvent itself? How is it captivating new audiences and staying fresh and relevant?


Tuesday March 17, 2015 4:10pm - 5:00pm
Biscayne

5:00pm

6:00pm

Event Break
Tuesday March 17, 2015 6:00pm - 7:00pm
TBA

7:00pm

#SinTraduccion Opening Reception sponsored by Target
Come join us as we kick off the first night of Hispanicize 2015 at Target’s #SinTraduccion Opening Night Party! Catch up with friends over light bites and refreshments and get ready for a night of untranslatable laughs brought to you by Erik Rivera, one of the top 100 comedians featured in NBC’s "Last Comic Standing.” Afterwards, get up and move to the beat of musical cover band, Tartara. As you make your own relajo of the night, don’t forget to share all your #SinTraduccion moments. We can’t wait to see you there! 

Time: 7:00pm – 10:00 pm
 Where: Grand Ballroom 

Tuesday March 17, 2015 7:00pm - 10:00pm
Grand Ballroom
 
Wednesday, March 18
 

7:00am

Registration
Wednesday March 18, 2015 7:00am - 5:00pm
TBA

7:30am

7:30am

9:00am

Total Market is Not the Only Way: Rediscovering the Segmented Approach
The advertising industry has been debating the pros and cons of the Total Market Approach for the better part of 3 years. Come hear from a leading brand marketer and leaders of two of the largest Hispanic agencies discuss the value of tried and true Hispanic segmented marketing. This session will include a presentation from McDonald’s on how they continue to take a segmented and focused approach to the Hispanic consumer. You will also hear from two executives from Alma and Lopez Negrete who will share how two of the leading Hispanic ad agencies in the country continue to focus on the Hispanic consumer segment amidst all the buzz about the Total Market Approach.

Moderators
avatar for Jose Villa

Jose Villa

CEO, Sensis Agency
Jose is the founder and President of Sensis, an integrated cross-cultural advertising agency. Jose founded Sensis as a Web development firm in 1998 as one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a unique full-service ad agency – that takes a digitally-infused cross-cultural approach to the general market. Sensis clients include Union Bank, UCLA Extension, the CDC, AARP, the FDA, United... Read More →

Speakers
avatar for Julio Arrieta

Julio Arrieta

Managing Director, Lopez Negrete
A computer scientist by education, Julio Arrieta is a brand strategist by trade and a man with a passion for upcoming trends and groundswell consumer behavior. Whether in fashion, music or technology, you’ll find Julio at the cutting edge between today and tomorrow, gathering first-hand insights before they even come to light, and planting the flag for Lopez Negrete Communications. Julio sees to it that our clients reap the benefits of... Read More →
avatar for Paty Diaz

Paty Diaz

Director U.S. Hispanic Marketing, McDonald’s
avatar for Luis Miguel Messianu

Luis Miguel Messianu

Founder, President and Chief Creative Officer, Alma
Luis Miguel Messianu is the Founder, President and Chief Creative Officer of Alma, currently the sixth largest Hispanic advertising agency in the United States and Ad Age’s Multicultural Agency of the Year two years in a row. In a 35-year career, Messianu has played an influential role in the most important developments in the U.S. Hispanic market. | | Messianu’s career is defined by an effort to help pioneer the melding of marketing... Read More →


Wednesday March 18, 2015 9:00am - 9:50am
Chopin

9:00am

9:50am

Mini Break
Wednesday March 18, 2015 9:50am - 9:55am
TBA

9:55am

9:55am

Hispanic Market Trends 2015
Latina Millennials, the evolution of the Total Market Approach,  Hispanic Social TV, demographic trends…
These and other hot topics are part of the sweeping, in-depth agenda that four leading Hispanic brand marketing executives will tackle during one of the Hispanicize event’s most popular annual update sessions.   

In this session you will learn:

- What are the top cultural trends Hispanic marketers are most paying attention to this year- Who are the Latino trend-setters that brands most admire this year in music, film and culture?

 - Which social media strategies and tactics show the most and the least potential with brands- How is the Total Market debate playing out among different brands?- What approaches do brands think are clicking and not clicking with the nation’s top Hispanic TV networks

- What do top brands say about the way they’re approaching marketing to Latina Millenials?

 - How are brands aligning their digital strategies with their non digital platforms

Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. |   | She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister company of Hispanicize Event and Being Latino. She brings her expertise in entrepreneurship, marketing and business to help create new services and... Read More →

Speakers
avatar for Jose Espinoza

Jose Espinoza

U.S. Hispanic Market and Mexico Brand Lead , McIlhenny Company, maker of TABASCO® Brand Pepper SauceTabasco
Jose M. Espinoza is a senior commercialization executive, anchored by two decades of experience in consumer branding with an expertise in operational marketing, strategic planning and product development. Jose started his career working at The Coca Cola Co., where he directed a team of marketing managers in the development, implementation and optimization of the brand’s multi-cultural strategy. He has extensive experience managing... Read More →
avatar for Norelie Garcia

Norelie Garcia

Head of PR & Communications, Cricket Wireless
As the head of PR and Communications, Norelie leads the brand’s initiatives to produce and deliver insightful news on Cricket’s industry leading work in the no annual contract space. An experienced communications and marketing professional, Norelie has held various positions in the AT&T family of companies, from Aio Wireless’ Grassroots Marketing and Sponsorships organization to AT&T’s Federal Public Affairs group. She prides herself in... Read More →
avatar for Priscila Stanton

Priscila Stanton

Marketing Manager, La Lechera, Nestle
Priscila Stanton has 8+ years of experience in Consumer Brand Marketing at Nestlé USA — managing global brands, developing strong consumer insights, leading strategic brand direction, and creating impactful digital and traditional marketing campaigns for world-wide Nestlé brands — La Lechera (current assignment), Nido, Maggi, Abuelita, and Wonka. She is an innovative thinker who has created winning concepts and product lines for new and... Read More →
avatar for Mariela Ure

Mariela Ure

Senior Vice President, Hispanic Segment Strategy, Enterprise Marketing,, Wells Fargo & Company
Mariela Ure is senior vice president and Hispanic segment strategy lead for Enterprise Marketing at Wells Fargo. She is responsible for leading the company’s efforts in delivering products and services that meet the needs of the rapidly growing Hispanic market. Mariela oversees segment-specific strategies, the development of business and marketing plans, and defines the company’s priorities to maximize service to Hispanic communities... Read More →


Wednesday March 18, 2015 9:55am - 11:05am
Chopin

11:05am

Coffee Break
Wednesday March 18, 2015 11:05am - 11:10am
TBA

11:10am

Primeros pasos con WordPress
Wednesday March 18, 2015 11:10am - 12:00pm
Alhambra/Escorial

11:10am

Best Practices for Marketing Public Affairs and Social Health Initiatives to Latino Audiences
Public policy and healthcare marketing professionals may be in different industries but they share the common stiff challenges of communicating and properly engaging diverse Latino audiences about information that is often life-changing.  In this session an expert panel of communication specialists will share how they successfully overcome cultural and educational gaps to properly engage all Latinos across the broad spectrum.  
In this session you will learn:
  • The Do’s and Don’ts of Marketing Healthcare and Public Policy issues to Latinos
  • The unique challenges your brand or organization must overcome to create marketing programs that resonate with Latinos across multiple nationalities - How language is important in communicating these messages and what channels to use to deliver them?
  • Best Practice examples of healthcare and public policy programs that worked well

Moderators
JR

Joseph Ramirez

Burson·Marsteller Latino, Managing Director

Speakers
avatar for Sonia Diaz

Sonia Diaz

Account Manager and Lead Digital Strategist, Balsera Communications
As the Communications Manager and Lead Digital Strategist at Balsera Communications, Sonia leads U.S. Hispanic, public affairs and advocacy communications strategies and campaigns for Fortune 500 companies and grassroots organizations. During her time at Balsera, she has helped the agency gain nationwide recognition through award-winning efforts that include PRWeek’s 2014 Multicultural Campaign of the Year and the 2014 HPRA Award for Best Media... Read More →
avatar for Elianne Ramos

Elianne Ramos

Principal and CEO, Speak Hispanic Communications


Wednesday March 18, 2015 11:10am - 12:00pm
Windsor/Sandringham

11:10am

The Top Opportunities and Challenges Facing the Hispanic PR Industry, An Exclusive Session for PR Professionals, Clients and Agencies
Speakers
avatar for Claudia Santa Cruz

Claudia Santa Cruz

President, Santa Cruz PR
Claudia Santa Cruz is the President of Santa Cruz Communications, Inc., a Public Relations agency she founded in 2001 specializing in the U.S. Hispanic market.  A seasoned P.R. professional with over 24 years of experience, Santa Cruz currently leads and oversees the agency’s work, developing strategic campaigns that produce measurable results to an expanding roster of loyal clients including Telemundo, Teach For America, TNA... Read More →
avatar for Roxana Lissa

Roxana Lissa

CEO, RL Public Relations
Roxana Lissa is founder and CEO of RL Public Relations & Marketing and Partner of Sportivo, sports public relations and marketing. Frequently recognized as an industry pioneer, Roxana founded RLPR in 1996 to fill a void in the emerging Hispanic marketing industry. In 1999, the Wall Street Journal placed her on its front page in recognition for her groundbreaking work on the bicultural teen campaign for the California Milk Processor Board... Read More →
avatar for Jorge Ortega

Jorge Ortega

Managing Partner & Co-Founder, Newlink America
Jorge Ortega has over 25 years of experience working with major multinational companies, NGOs and government institutions, developing and managing strategic communications programs across the Americas. | | Previously, he served as president of The Jeffrey Group, an integrated communications agency focused on the U.S. Hispanic market and Latin America. He also served as Managing Director at Burson-Marsteller, one of the world’s largest public... Read More →
avatar for Zandra Zuno

Zandra Zuno

Executive Director, Multicultural Practice Lead,, Golin
Zandra Zuno is practice lead of Golin’s national multicultural marketing practice, responsible for providing strategic counsel to clients for both total market and multicultural-specific marketing communications strategies for African-American, Latino and LGBT segments. | | Zandra manages a cross-office multidisciplinary team with expertise across industries like consumer, corporate, healthcare, sports, among others. Golin’s... Read More →


Wednesday March 18, 2015 11:10am - 12:00pm
Chopin

12:00pm

Mini Break
Wednesday March 18, 2015 12:00pm - 12:05pm
TBA

12:05pm

Latinovator Lunch with Don Francisco (Sponsored by Cricket Wireless)
Speakers
avatar for Don Francisco

Don Francisco

Host, Sábado Gigante, Univision
Mario Kreutzberger, better known as “Don Francisco,” is the creator and host of “Sábado Gigante” (Giant Saturday), the longest running variety show in television history and one of the most successful Spanish-language television programs ever aired.   Born in Chile, the son of German Jewish immigrants who escaped their country during the turbulent times preceding World War II, Kreutzberger is a... Read More →


Wednesday March 18, 2015 12:05pm - 1:25pm
Grand Ballroom

1:25pm

Mini Break
Wednesday March 18, 2015 1:25pm - 1:30pm
TBA

1:30pm

Meet Four Latino Vine and Instagram Viral Video Influencers Who Are Changing the Game
Whether you prefer Instagram, Vine or both short form video is hot and almost always viral-prone in the good sense of the word.  This session features insights on how to up your game from four of the best Viners and Instragrammers in the nation.
The session will cover:
  • A discussion of each Viner and Instagrammer’s background
  • An in-depth look at the Vine and/or Instagram-style of each digital influencer
  • Examples of ways that each digital influencer has integrated brands into their Vine and/or Instagram posts
  • Top tips on Vining and Instagramming like the pros

Moderators
avatar for Lizza Monet Morales

Lizza Monet Morales

Founder, XoxoLizza
Lizza Monet Morales is a rising actress who has already made a name for herself as a multi-platform bilingual journalist and social media influencer. This proud Latina, is a native Angeleno, who calls Los Angeles and New York home. Picking up her first copy of Variety and The Hollywood Reporter at the age of 8, Lizza immediately fell in love with the entertainment industry and the rest as they say is history. Lizza is a dedicated artist who... Read More →

Speakers
avatar for SunKissAlba

SunKissAlba

Founder, SunKissAlba
Alba Garcia is a Los Angeles-based YouTube beauty and fashion guru in the StyleHaul network. Her natural, organic approach to beauty, fashion, lifestyle and family is meant to inspire her followers to make healthier choices every day. When it comes to makeup and hair, Alba believes simplicity is beautiful and according to her, allowing your natural beauty to shine through is always the best bet.
avatar for Alexys Gabrielle

Alexys Gabrielle

Alexys Gabrielle is a Multimedia Journalist, Television Host, and Social Media Influencer. She is a lively storyteller who has built a strong foundation in broadcast journalism through her work as a nightside reporter for GTN News,  an anchor/producer for NPR affiliate WRUF-FM, and an anchor/reporter for PBS affiliate, WUFT-TV, all in Florida. Alexys was honored with a 2014 Florida Associated Press Award for her... Read More →
avatar for Cody Johns

Cody Johns

Cody Johns is an actor and Vine superstar born in Miami, Florida. Upon graduating from the University of Florida with a degree in English and minor in film studies, Johns moved to LA to pursue a career in the entertainment industry. During that same time he began creating comedy videos on Vine, and today has over 3 million followers on the platform. With his expertise in the digital space, specifically with regards to the network of Vine... Read More →


Wednesday March 18, 2015 1:30pm - 2:20pm
Chopin

1:30pm

Race Matters In News Coverage (NAHJ session)

The news coverage of the police shootings in Ferguson and Staten Island often inflamed already volatile situations across communities in the U.S.

(This session will use both incidents as case studies in analyzing poor and best practices of news coverage and how each affected the public)

 

Need to identify moderator and 3-4 panelists (not exclusive to the digital platform, but certainly preferred)


Moderators
avatar for Adrian Carrasquillo

Adrian Carrasquillo

Editor, Latino Coveragend Political Reporter, Buzzfeed
Adrian Carrasquillo is the editor of Latino coverage and a political reporter at BuzzFeed, the social news and entertainment company. The idea of Latino coverage at BuzzFeed is to tell important stories on a powerful national platform in an authentic way without segregating the content, which the site has done to great success, growing its Hispanic editorial staff to close to 15 people and its Latino audience in a big way from 2013 to 2014... Read More →

Speakers
avatar for Gilberto Bailon

Gilberto Bailon

Editor, St. Louis Post-Dispatch
Gilbert Bailon is editor of the St. Louis Post-Dispatch, where he has worked for seven years. Previously, he was executive editor of The Dallas Morning News and founding publisher and editor of Al Dia, a daily Spanish-language newspaper created by The Dallas Morning News. Bailon is a past president of the American Society of Newspaper Editors, the National Association of Hispanic Journalists and Unity Journalists of Color. He recently received... Read More →
avatar for Sarah Hoye

Sarah Hoye

Correspondent, America Tonight
Sarah Hoye is a Correspondent for America Tonight airing weeknights on Al Jazeera America where she covers national assignments and breaking news. Hoye joined Al Jazeera America in 2013. Hoye has covered several prominent national stories for America Tonight, including protests and aftermath in Ferguson, MO., chokehold death of Eric Garner in Staten Island, privatized probation in Birmingham and gun violence in Chicago. Prior to joining the... Read More →
avatar for Richard Edward Jervis

Richard Edward Jervis

National correspondent , USA Today
Rick Jervis is a national correspondent for USA TODAY, based in Austin, Tex., where he covers breaking news, energy and border issues. He’s covered the recent crisis of unaccompanied minors crossing the Southwest border, the Ebola scare in Dallas and the murder trial of the killer of American Sniper Chris Kyle. Rick also recently traveled to Cuba to report on changing relations between Havana and Washington. | | Previously, Rick covered... Read More →


Wednesday March 18, 2015 1:30pm - 2:20pm
Windsor/Sandringham

1:30pm

Social Data Mining: An Interactive Workshop
In this interactive workshop, Genevieve Jenkins (Vice President of Digital at Alma) and Jackie Zima (Planner/Analyst, Strategic Insights at Alma) will walk us through the digital research process to gather data, formulate insights and build recommendations. Using various tools including Alma’s Social Media Lab, we will learn how to gather better insights using the best tools available.

Speakers
avatar for Genevieve Jenkins

Genevieve Jenkins

Vice President, Digital, Alma
At Alma, Genevieve Jenkins leads an agency-wide emphasis on digital that is transforming client solutions. Her interest in everything new, from pop culture to technology to comic books, to music and fashion has always led her creative explorations. It’s key to her ability to make client messaging relevant and resonant to the latest trends. | | She developed an impressive track record at Fleishman-Hillard where she was VP of Digital, bringing... Read More →


Wednesday March 18, 2015 1:30pm - 2:20pm
Alhambra/Escorial

2:20pm

Coffee Break
Wednesday March 18, 2015 2:20pm - 2:30pm
TBA

2:30pm

Working with Travel Brands: A Digital Influencer's Guide
rom Tumblr to Twitter, the travel industry has long been a leader in social media marketing. As such, the race to become a darling of the online travel jet set is more competitive than ever. In an increasingly demanding field, what makes a travel blogger stand out from the rest of the pack? What elements are crucial to the success of any would be online travel expert and what tools are most appealing to the brands?

In this session, you will learn what qualities are most sought after by industry marketing leaders when it comes to their brand’s online presence and how to find creative and unique stories on your trips that will make your readers pack their bags and go! 

 


Moderators
avatar for Todd Sommer

Todd Sommer

Director of Brand Marketing, Best Western International
Todd Sommers is the director of brand marketing and content strategy for Best Western International, the World’s Largest Hotel Chain. In this role, he oversees the brand’s in-house creative, social and content marketing efforts. He also assists members of the board of directors and executive team will their communication needs and leads the public relations efforts for the brand’s loyalty program. | | Previously, he worked for members of... Read More →

Speakers
avatar for Kathy Catron

Kathy Catron

Director of Communication, St Augustine Ponte Vedra Visitors and Convention Bureau
Kathy Catron is the director of communication for the St Augustine Ponte Vedra Visitors and Convention Bureau. In her role, Kathy oversees media relations, publicity, social media, online communications and special events. Kathy has more than 20 years’ experience in public relations and was named the 2011 Great Communicator for the Volusia Flagler Chapter of the Florida Public Relations Association. Prior to joining the Visitors and... Read More →
avatar for Jenea Robinson

Jenea Robinson

Media Relations Manage, Visit Philadelphia
Jenea Robinson manages multicultural communications for VISIT PHILADELPHIA, promoting Philadelphia as top travel destination for African American and Hispanic visitors. | | In 2014, Jenea moderated The National Association of Black Journalists’ first travel panel during their annual convention and was a featured travel expert for Black Enterprise and Travel Noire’s popular #ZeroBaggageTravel Twitter chat. | | Over the past seven... Read More →
avatar for Albert Ruiz

Albert Ruiz

JetBlue
avatar for Carolyn Scott-Hamilton

Carolyn Scott-Hamilton

Founder, HealthyVoyager
The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, sought after speaker, consultant and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy lifestyle and... Read More →


Wednesday March 18, 2015 2:30pm - 3:20pm
Alhambra/Escorial

2:30pm

Who Delivers The Message Is As Important As The Message Being Delivered (NAHJ session)

It might be a new media, but it's challenged with old problems.

Despite being the vehicle of choice for millennials led by Hispanics, the number of multicultural voices remains low.

(This session will focus on the poor representation of minorities in digital media, what causes such an imbalance and best practices on how to improve.)

 

Need to identify a study/story which supports this argument Moderator, 3-4 panelists (exclusive to the digital platform)


Moderators
Speakers
avatar for Jorge Rivas

Jorge Rivas

National Correspondent, Fusion
Jorge Rivas is the national affairs correspondent at Fusion. He follows the national conversation through the lens of racial, sexual and political identity. | | Born and raised in Los Angeles, Jorge started in broadcast as an intern at the age of 16 and has since worked in print, TV and online journalism. Prior to joining Fusion, Jorge was one of the founding members of Colorlines.com. | | Jorge received his B.A. in Raza Studies from San... Read More →


Wednesday March 18, 2015 2:30pm - 3:20pm
Chopin

2:30pm

Hispanic Broadcast Television: What’s New and Under the Hood for 2015 (sponsored by República)

While major networks fight to retain ratings, Spanish-language broadcast continues to make great strides across the United States.

Senior executives from some of the country’s most successful and innovative broadcast Latino media companies will discuss the trends, challenges and opportunities of Hispanic television today. During this session, our expert panel will discuss various topics, including:

       The latest on changes in key network shows, novelas and sports programming

·       How Millennials are driving trends in Latino broadcast media programming

·       The role that social media plays in expanding Spanish-language audiences

·       Bridging generational gaps through bicultural experiences in broadcast

·       The power of sports programming in attracting Latino viewers

·       On demand programming for the on-the-go viewer



Moderators
avatar for Carlos Guzman

Carlos Guzman

EVP & Chief Marketing Officer, República

Speakers
avatar for Hugo Balta

Hugo Balta

Senior Director, Multicultural Content, ESPN
Hugo Balta is an experienced Broadcasting and Digital Media Professional who has directed growth, change and innovation in several markets, divisions and business cycles. | | Balta is the Senior Director, multicultural content for the ESPN Digital & Print Media group. In this role, he leads initiatives in raising the quality, profile and delivery of diverse newsgathering and storytelling to better serve the domestic Hispanic... Read More →
avatar for Victor Cerda

Victor Cerda

VP for Corporate Strategy, VME
ML

Maria Lopez-Alvarez

SVP, Reality Programing, Telemundo
Maria Lopez Alvarez was named Senior Vice President of Reality Programming and Specials in July 2014. In this role, she oversees the production for all of Telemundo’s reality programming including the  production of the network’s hit singing competition “La Voz Kids;" “Top Chef Estrellas,” the primetime culinary competition series; and “Yo So El Artista,” which launched Telemundo’s first-ever... Read More →
avatar for Sandra Smester

Sandra Smester

Executive Vice President, Programming, Univision Communications
Sandra Smester is executive vice president of Programming for the Univision Network at Univision Communications Inc. (UCI), the leading media company serving Hispanic America. Ms. Smester is responsible for overseeing the day-to-day scheduling and strategic positioning of all on-air content for the Network.   Ms. Smester first joined UCI as a promotions intern in 1996 demonstrating a unique understanding of Hispanic audiences and the... Read More →


Wednesday March 18, 2015 2:30pm - 3:20pm
Windsor/Sandringham

3:20pm

Mini Break
Wednesday March 18, 2015 3:20pm - 3:30pm
TBA

3:30pm

50 Shades of Green: The Many Ways to Monetize Your Blogs, Vlogs and Social Media Channels

If you have what it takes to be a consistent, focused and well respected digital content creator then you’ll have more ways to monetize your blog, vlogs and other digital footprints than you might realize.  In this session we’ll explore the varied and creative ways several top digital influencers are using their talents to monetize their social media voices to the fullest.  

 

In this session you will learn:

  • The many different business models successful digital influencers are using to generate revenue
  • Tips on monetizing your blog, vlog and other digital footprints
  • How to create your own niche business model based on your interests and strengths
  • Key mistakes digital influencers have made in their attempt to monetize their work and how they overcame them

Moderators
avatar for Ricardo Velazquez

Ricardo Velazquez

Business Development Officer, Wells Fargo
Ricardo Velazquez serves as a Business Development Officer for Wells Fargo SBA Lending in South Florida. With more than 11 years as part of the nation’s #1 SBA lender by dollar volume, Velazquez successfully helps clients navigate through their loan approval and closing process.Some of his areas of expertise include business start-ups, owner-user commercial real estate, business acquisitions, expansions, partner buyouts and construction... Read More →

Speakers
avatar for Kathy Cano-Murillo

Kathy Cano-Murillo

Founder, Crafty Chica
Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored nine books, two of them novels about creative and contemporary Latinas. She have been featured in The New York Times, USA Today, HGTV, DIY Network, Lifetime TV... Read More →
avatar for Matt Cherry

Matt Cherry

Founder, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt's mission is to elevate the women's blogging industry by providing bloggers with access to the resources and people that shape the industry and create the largest business resource site for women bloggers online. A true connector, Matt has built one of the most powerful women's advisory committee's in social media and... Read More →
avatar for Lynn Ponder

Lynn Ponder

Founder, Web City Girls
Lynn Ponder, known online as “the girl with the pink wig” reporting online in English and Spanish, Founder of webcitygirls// a multicultural social media public relations interactive platform supporting brands, celebrities and causes. Recognized by LATISM for the past three years among the Top 100 Latina Blogger Influencers, Telemundo & Latin We named her among Top 100 Latino Entertainment Influencers in US & Latin America, 2013 Best Latina... Read More →
avatar for Lori Ruff

Lori Ruff

Chief Brand Evangelist, ALPFA.org, The Linked In Diva
Lori Ruff, ALPFA’s Chief Brand Evangelist, is one of the Top 50 most connected people on LinkedIn. She is a long-standing authority on social media, ecommerce, branding, and building engaged and loyal communities of brand fans, advocates and influencers. | | She is a LinkedIn Ambassador and Forbes has included her in every release of their Top 50 Social Media Power Influencers’ list. She is currently ranked #7 Social Media Power Influencer... Read More →


Wednesday March 18, 2015 3:30pm - 4:30pm
Chopin

3:30pm

Investigative Journalism in the Digital Age 

There’s resurgence in investigative reporting across platforms as news organizations develop strategies to differentiate themselves in the market place.

(This session focuses on how the internet can assist journalists in conceptualizing, developing and producing original stories.)


Speakers
avatar for Brant Houston

Brant Houston

Knight Chair in Investigative Reporting, University of Illinois Urbana-Champaign
Brant Houston is the Knight Chair in Investigative Reporting at the University of Illinois. He is the author of four editions of the “Computer-Assisted Reporting: A Practical Guide” and co-author of two editions of “The Investigative Reporter’s Handbook.” He was executive director of Investigative Reporters and Editors for a more than decade and an award-winning reporter for 17 years before joining IRE. He has done training in... Read More →


Wednesday March 18, 2015 3:30pm - 4:30pm
Alhambra/Escorial

3:30pm

Marketing Luxury Brands to Latinos
Did you know that one in three Hispanic Americans are “upscale Latinos” with incomes in the range of $50,000-$100,000 per year, representing 37 percent of the Hispanic spending power in 2013 or $500 million of its $1.3 trillion buying power?
In this session we’ll explore how luxury brands are marketing to Hispanic Americans, the young and vibrant population segment that new research demonstrates is highly entrepreneurial and over-indexes in many key categories that are appealing to luxury brands.
Among the questions that will be answered:-- What is the definition of the “upscale Latino” and what is the estimated size of this niche market opportunity?—Where are they located and what luxury categories have the biggest opportunities to win over this market?-- What are some distinguishing traits and habits that make marketing to upscale Hispanics different from marketing to upscale non-Latinos?-- Who are the nation’s most effective marketers reaching upscale Hispanics now and what are they doing right that others can learn from?-- What are the most common myths about marketing to upscale Hispanics?-- What are some recent case study examples of clever marketing tactics that have been used to reach upscale Hispanics? -- What type of print, broadcast and online media are best suited to reach affluent Hispanics? -- Should Latin America’s upper-class be considered part of the affluent Hispanic Market? Why or why not?-- What types of grassroots event sponsorships are attractive to affluent Hispanics and which ones are the most important ones in each of the Top 10 Hispanic markets? -- What innovative tools or ideas are Hispanic advertising agencies offering clients to better reach affluent Hispanics in 2006?-- What social media and/or digital tactics resonate with upscale Latinos?

Moderators
avatar for Gigi Russo

Gigi Russo

Partner, Hunter Public Relations
Gigi is an agency partner with nearly 15 years of marketing and public relations experience.  She has been instrumental in growing Hunter PR’s lifestyle practice and establishing its Hispanic Strategies & Solutions Department.  During her tenure, she has supported over 25 iconic brands including Altoids, Apothic Wine, Barefoot Wine & Bubbly, Pepsi, Sears, Tazo Tea, Tabasco, TOMS and Zyrtec.   Gigi is passionate... Read More →

Speakers
avatar for Trina Fresco

Trina Fresco

Nielsen, Director of Midwest Community Alliances of Events and Engagement
Trina Fresco is the director of midwest community alliances of events and engagement for Nielsen. In her role she collaborates with multicultural organizations to increase Nielsen’s brand awareness with diverse consumers and improve the overall probability of multicultural involvement to reach our commitment of ensuring diversity in measurement. She also serves as the Women in Nielsen (WIN) Midwest co-chair of the community relations... Read More →
avatar for Alejandro Solorio

Alejandro Solorio

Multicultural Marketing Manager, Brown Forman
Alejandro has over 14 years of marketing experience working with Multicultural consumers from the client, agency and media sides. In his current role at Brown-Forman he is works closely with brands such as Jack Daniel’s Tennessee Whiskey, Jack Honey and El Jimador Tequila in the development of short and long term multicultural marketing strategies and is responsible for the creation and activation of multicultural programs that are growing... Read More →
avatar for Paul Stringer

Paul Stringer

VP and Multicultural Marketing Lead, Epsilon
Paul Stringer has been a leader in the field of Multicultural Marketing for nearly15 years.  Cross channel, one-to-one marketing from broad sweeping experiential to integrated direct programs have made up the bulk of his experience.   | ​ | After leading the effort to build a Hispanic Marketing capability at Publicis’ Relay Marketing servicing Coca-Cola, AT&T, U.S. Army and Chivas Regal, Stringer launched Experiencia in... Read More →


Wednesday March 18, 2015 3:30pm - 4:30pm
Windsor/Sandringham

3:30pm

"I'm with the DJ" The Rise of the new music starI'm With The DJ
The current digital revolution has presented the perfect opportunity for DJs, whose art is curation, mixing, producing and collaborating, to emerge as the new "rock stars." Learn how what once started as a hobby has turned into one of music industry's hottest and most sought after genres.

Moderators
avatar for Vanessa James

Vanessa James

Founder, Vanessa James Media
With her infectious personality and insatiable energy, Vanessa James uses her multi-platform career in music, radio, TV, voiceover and media to inspire others every day. A native South Floridian with Trinidadian and Venezuelan roots, Vanessa is a graduate of The Florida State University with a degree in Spanish and Mass Media Studies. For nearly 12 years, VJ (as she’s widely known) kept Florida on the pulse of all things new in music... Read More →

Speakers


Wednesday March 18, 2015 3:30pm - 4:30pm
Biscayne

4:30pm

Musical Happy Hour in Main Exhibit Hall

Music Video:
https://www.youtube.com/watch?v=_E4bBlrCAYk

Artist:
 Irene Diaz

Online: irenediazmusic.com

Artist on The Rise: 4:30 p.m. Wednesday, March 18 at Biscayne Ballroom

About the artist: 

Irene Diaz, a rising singer/songwriter pours every drop of emotion into her heartfelt music. Diaz, a South by Southwest and Cactus Cafe alum, has been garnering national attention as a modern day torch singer.

She wowed critics with her soulful EP “I Love You Madly,” and is an artist to watch in the Latin alternative music scene. Diaz’ latest lyric video, which is set to the backdrop of silent film actor/director Buster Keaton’s work, is a warm and fuzzy look at relationships and love.



Wednesday March 18, 2015 4:30pm - 5:30pm
Exhibit Hall

5:30pm

Event Break
Wednesday March 18, 2015 5:30pm - 6:30pm
TBA

6:30pm

Buses Begin to Depart for Movie Screening
Wednesday March 18, 2015 6:30pm - 7:00pm
TBA

6:30pm

Bus pick-up for the McDonald's Yacht Party
Limited Capacity full

Wednesday March 18, 2015 6:30pm - 7:00pm
TBA

7:00pm

Red carpet and movie screening
Wednesday March 18, 2015 7:00pm - 7:30pm
Regal South Beach, Stadium 18 1120 Lincoln Road, Miami Beach, FL

7:30pm

Exclusive UNFRIENDED Screening Experience (INVITE ONLY)


Wednesday March 18, 2015 7:30pm - 9:30pm
Regal South Beach, Stadium 18 1120 Lincoln Road, Miami Beach, FL

7:30pm

McDonald's I'm Lovin' It Voyage: Yacht Party
Limited Capacity full

Invitees for the McDonald's I'm Lovin' It Voyage will receive a personal email invitation from McDonald's. If you have not received an email invitation by March 6 and would like to attend the yacht party, please email n.asorey@bodenpr.com. This event is only for registered media and bloggers. 

Wednesday March 18, 2015 7:30pm - 11:00pm
TBA

7:30pm

Film Screening and After Party

AARP Presents

Hispanicize 2015 Film Showcase Selections

Location: Regal South Beach, Stadium 18

 1120 Lincoln Road, Miami Beach, FL

                                                                                          

Opening Night, Wednesday March 18th

Reception at 5:30PM

Showtime at 7:00PM

Ticket link: http://www.ticketfly.com/event/801933 

 

Preceding Short Film

Limbo

9min.

Directed by: Krisstian De Lara

Susana is on the verge of ending her marriage when she finds hope from a one day romance that reshapes her definition of love.

 

Maria Montez

90min.

Directed by: Vicente Peñarrocha

Trailer: (https://www.youtube.com/watch?v=o-k3TY8ZyhQ)

 

 

Celines Toribio stars in the highly anticipated film Maria Montez,  an exotic and glamorous Dominican actress who achieved fame and popularity in Hollywood and Europe until her untimely death in 1951. María África Gracia Vidal, better known as Maria Montez, was a beautiful and intelligent girl who dreamt of becoming a Hollywood star. That dream became a reality through her talent, hard work and determination. Born in 1912, in the city of Barahona, Domincan Republic, Maria Montez displayed from a very early age a great love for acting. Armed with her charisma, exotic physique and perseverance, she became the first Dominican actress to grace the silver screen of Hollywood.



Wednesday March 18, 2015 7:30pm - 11:00pm
Regal South Beach, Stadium 18 1120 Lincoln Road, Miami Beach, FL
 
Thursday, March 19
 

7:00am

Registration
Thursday March 19, 2015 7:00am - 5:00pm
TBA

7:30am

8:50am

Mini Break
Thursday March 19, 2015 8:50am - 9:00am
TBA

9:00am

The Evolving Influence of Latino Mom Digital Influencers (sponsored by Walt Disney World)

If digital mom influencers were the first to actively collaborate with brands, Walt Disney World Resort’s Director, Social Media Leanne O’Regan, whose team leads the Disney Social Media Moms Celebration and Walt Disney World Moms Panel, was one of the first brand marketers to recognize the power of collaborating with digital moms.

O’Regan will join us to discuss how Walt Disney World Resort sees the Latina digital space evolving and the implications that that may have for brands across all categories including travel and entertainment.

O’Regan will be joined by a panel of digital influencers who will share how Latina mom influencers are continuing to change and what brands and agencies alike need to do to effectively collaborate with them in 2015.  

 


Moderators
avatar for Maria Cecilia Toro

Maria Cecilia Toro

Public Relations Manager, Disney Parks

Speakers
avatar for Caryn Bailey

Caryn Bailey

Founder, Rockin Mama
Caryn Bailey authors the site Rockin’ Mama, a lifestyle resource for the modern mom which covers food, travel, film, fashion, and green living. She lives in Southern California with her 2 children where you’ll often find her exploring all there is to see and do in the city. Over the span of 7 years, Caryn has worked with many National brands including a longstanding partnership with Walmart. She was recently named as one of Mom.Me’s Top... Read More →
avatar for Piera Jolly

Piera Jolly

Co-CEO, Latina Mom Blogs
Piera Jolly is the founder and editor-in-chief of JollyMom.com, an award-winning parenting blog that provides moms with fun child-friendly activities, craft ideas, recipes, and the latest trends for moms, kids, and families. JollyMom.com is proud to have been named a Top Fifty Mom Blog by mom.me, Top Ten Most Inspiring Blogger by Mashable, a Power Mom by Nielsen and one of Access Communication's Top 50 Mom Blogs! | | In addition to running her... Read More →
avatar for Leanne Jakubowski O'Regan

Leanne Jakubowski O'Regan

Director of Social Media, Disney Parks


Thursday March 19, 2015 9:00am - 9:50am
Chopin

9:00am

Do You Have What it Takes to be a Media Entrepreneur?  The Tough Questions Every Journalist Must Ask Themselves
The leap from journalist to media entrepreneur has never been more tempting or possible.  In this session former journalists will share the toughest, unfiltered truths about entrepreneurship that every journalist who’s contemplating a move into media entrepreneurship must ask themselves.  If this session’s brutal honesty doesn’t scare you, then you just might be the next great media entrepreneur.

In this session you will learn:

  • The different business models of media entrepreneurship 
  • How journalists do not have to compromise their integrity and ethics to be in business
  • What is the biggest fears journalists have in making the leap to media entrepreneurship?
  • What is the toughest part about making the leap to becoming a media entrepreneurship?
  • What skills sets do journalists naturally have to become entrepreneurs and which ones do they typically not realize they lack?
  • What are the largest lessons journalists can learn from others who have gone before them?
  • What resources do they depend on today to become better informed about starting and owning a media business?
  • What have been their most surprises failures and successes?

Moderators
avatar for Rossanna Fiske

Rossanna Fiske

Vice President of Corporate Communications, Wells Fargo’s Florida Region
Widely known for her cross-cultural understanding and expertise, Rosanna M. Fiske, APR, is Vice President of Corporate Communications, leading all communications for Wells Fargo’s Florida Region, which has more than 650 stores and offices and nearly 15,000 team members. Her responsibilities include all aspects of corporate and marketing communications including executive advocacy, social media, internal and external communications. | | A... Read More →

Speakers
avatar for Gaby Natale

Gaby Natale

Founder, Super Latina TV
Gaby Natale is an entrepreneur, media personality and digital influencer. She is the host of SuperLatina, the six-time EMMY-nominated syndicated TV talk show that airs nationally through Vme TV network. Gaby Natale is one of the few women in the entertainment industry who owns not only the rights to her TV show, but also a television studio. | She’s also President of AGANARMedia, a content development and grassroots marketing company with a... Read More →
avatar for Astrid Rivera

Astrid Rivera

Founder, LatinBlah
Astrid Rivera is a bilingual journalist and multimedia content creator with more than 7 years experience covering high profile cases, lifestyle, entertainment, fashion and beauty. Rivera is the creator and managing editor for www.latinblah.com a digital platform about anything and everything. In latinblah.com she has secured exclusive interviews with Walter Mercado, Pierce Brosnan, Eva Longoria, Kellan Lutz, Diego Luna & former President of the... Read More →
avatar for Manny Ruiz

Manny Ruiz

Chairman, Hispanicize
Manny is the Chairman and Founder of Hispanicize Wire, as well as the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny is a large shareholder in the Being Latino platform and publishes his own personal blog PapiBlogger. Manny is an accomplished entrepreneur and award-winning, public... Read More →
avatar for Elaine De Valle

Elaine De Valle

Pulitzer Prize-winning journalist and publisher, Political Cortadito
Ladra is the alter ego of Elaine de Valle, who worked for 18 years at the Miami Herald and was on two Pulitzer Prize-winning teams, including one that uncovered widespread election fraud and overturned a Miami election. | | While continues to work as a freelance journalist for other publications and TV networks — and even won an Emmy in 2012 for a segment she co-produced on absentee ballot fraud on Univision 23 — her alter ego continues to... Read More →


Thursday March 19, 2015 9:00am - 9:50am
Windsor/Sandringham

9:50am

Coffee Break
Thursday March 19, 2015 9:50am - 10:05am
TBA

10:05am

What the Brands and Agencies Really Want and Need from Digital Influencers

Seasoned digital influencers who regularly work with brands understand that the success of a brand often lies in its ability to tell a vibrant story that resonates with its target audience.  

 

Enter brand managers and agency teams – the chosen few who set out to build the narrative that will build a life lasting impression with the consumer. 

 

In this session, you will learn:

 

-       How to work with brands and their agencies to tell creative and compelling stories that foster engagement with readers/viewers      

-       The social media trends and tools content marketers are paying most attention to, including a quick survey of blogs, vlogs, Snapchat, Twitter, Facebook, Instagram and Vine

-       Why studying the way brands think and approach the marketing of their products and services will help you get more projects

·       How to make your work stand out from the rest of the pack

-       Using your audience to identify new angles or opportunities for brands

·       How to tell authentic stories that resonate with readers and offer insight into a brand’s values and mission.  

-       How to create professional recap reports 


 


Moderators
avatar for Maria Amor

Maria Amor

Vice President, Havas FORMULATIN
Mexico City-native Maria Amor enjoys adding stamps to her passport, reading novels from Latin American authors, spending quality time with family, and working out to balance her love of new restaurants, wine and, most significantly, desserts. | | Maria joined Formula’s San Diego office in 2003, where she gained experience launching and executing PR programs for clients in business technology, consumer and travel industries. In 2008, she... Read More →

Speakers
avatar for Norelie Garcia

Norelie Garcia

Head of PR & Communications, Cricket Wireless
As the head of PR and Communications, Norelie leads the brand’s initiatives to produce and deliver insightful news on Cricket’s industry leading work in the no annual contract space. An experienced communications and marketing professional, Norelie has held various positions in the AT&T family of companies, from Aio Wireless’ Grassroots Marketing and Sponsorships organization to AT&T’s Federal Public Affairs group. She prides herself in... Read More →
avatar for Lissette Rodriguez

Lissette Rodriguez

Vice President, Devries Global
With more than a decade of experience in the U.S. Hispanic market, Lissette oversees the development and delivery of tailored Hispanic public relations strategies and tactics for Procter & Gamble brands/programs such as Pantene, Olay and Try It & Love It. Her focus is aimed at creating an authentic and relevant cultural link between the brand and this ever-growing and influential demographic. Her previous work spans across top consumer brands... Read More →
AS

Angela Sustaita-Ruiz

Latina Mom Bloggers, Co-CEO


Thursday March 19, 2015 10:05am - 11:15am
Alhambra/Escorial

10:05am

Media Entrepreneur Stories: Meet Former Hispanic Journalists Who Are Succeeding

Nothing says “you can do it too” more then meeting former journalists who have made the transition from reporters, anchors and news producers to bonafide media business successes.  In this session you will hear the inspirational and often times funny, lesson-filled journeys of four former journalists who made the big giant leap from reporters and editors to media entrepreneurs.

 

In this session you will learn:

  • The varied journeys different journalists took to becoming successful media entrepreneurs
  • The top lessons and mistakes they made and how they overcame them
  • How media entrepreneurs are continuing to evolve their platforms

Speakers
avatar for Bill Gato

Bill Gato

CEO, Hispanicize Wire
Bill Gato is an experienced Hispanic digital marketing and public relations expert, an online publishing entrepreneur and a former Miami Herald journalist. He is a passionate believer in the underutilized potential of public relations as a branding medium. Prior to joining Hispanicize Wire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet advertising and hosting network of U.S. Hispanic... Read More →
avatar for Lorraine Ladish

Lorraine Ladish

Founder, VivaFifty
Lorraine C. Ladish is the founder & CEO of Viva Fifty Media LLC, which includes VivaFifty.com a bilingual and multicultural community that celebrates being 50+. She is also the author of 17 books, a writer, blogger and editor. 
Lorraine is former Editor-in-Chief of Mamiverse.com, an award-winning online hub for moms. She has contributed to LatinaMom.me, People en Español, Café Mom, The Palm Beach Post, NBC Latino, Babycenter and Redbook... Read More →
avatar for Tania Luviano

Tania Luviano

Emmy Award-winning journalist, spokesperson, ambassador, vlogger, and professional speaker, LatinaMoms.TV
Tania Luviano is a Five-time Emmy Award-winning journalist, spokesperson, ambassador, vlogger, professional speaker and a leader in the Hispanic community. | | You can watch her investigative stories on NBC San Diego, Fox News Latino and Terra.com. | | Luviano was previously the solo anchor of “Noticias Mi San Diego” on NBC owned station KNSD TV in San Diego, the first Spanish language daily newscast to run in English language... Read More →
avatar for Flor de Maria Rivera

Flor de Maria Rivera

Founder, Flor de Maria Fashion
Flor de Maria Rivera is a leading on-air style, beauty and lifestyle expert, TV host, stylist, entrepreneur, brand ambassador, spokesperson and blogger. In 2010, Rivera launched a very successful bilingual fashion and beauty blog, FlordeMariaFashion.com, one of the first blogs in the U.S. aimed to target multicultural fashionistas that speak English and/or Spanish.   FlordeMariaFashion.com features the latest in fashion, style and beauty... Read More →


Thursday March 19, 2015 10:05am - 11:15am
Windsor/Sandringham

10:05am

The Latina Millennial Mindset (presented by Connexion Research)
With a buying power of over $170 billion and growing, the Latina Millennial is the most coveted of all Hispanic market segments and has become the driving force behind the marketing strategies of many major brands. As they outpace their male counterparts in education and career growth, Latina Millennials are doing it all and changing the game while they are at it.   In this session you will learn
  • The results of a brand new national survey conducted by Connexion Research that reveals the latest insights into the attitudes and tastes of the market’s hottest segment for consumer brands
  • The special challenges marketers face when targeting Latina Millennials
  • How major retailers like Target and beauty products like SheaMoisture are using offline and online strategies to woo Common myths about Latina Millennials

Moderators
avatar for Maricel Dominguez-Watson

Maricel Dominguez-Watson

CEO/President, ConneXion Research
Maricel Dominguez-Watson is a bilingual and multi-ethnic consumer research consultant, who has travelled to countries around the world and cities all over the U.S. to further understand and appreciate the broad range of cultures, ethnicities and traditions. With over 18 years of diverse experiences in market research, advertising, marketing, customer service, business development and sales, she has implemented these skills in numerous... Read More →

Speakers
avatar for Alejandra Ayala

Alejandra Ayala

Latina Blogger, Styled by Ale
Los Angeles based Latina blogger, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English, is where she shares her passion for fashion, beauty and lifestyle. Aside fromStyledbyAle.com, she also has a Spanish YouTube channel that has grown in the last nine months from 4,000 subscribers (or “Chulas,” as she likes to call them) to now more than 106,000.
avatar for Natalie Boden

Natalie Boden

CEO, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek’s 2014 “Top 40 under 40″ Heavy Hitters in PR, Ms. Boden has succeeded in building BodenPR into one of the country’s fastest growing U.S Hispanic PR & Social Media agencies, scaling the business across offerings including Social Media Strategy, Creative Social Media Content Development, Social Listening & Influencer Engagement as well... Read More →
avatar for Richelieu Dennis

Richelieu Dennis

CEO, SheaMoisture
Noted entrepreneur and philanthropist Richelieu Dennis is a born businessman.  As the CEO of Sundial Brands, a leader in the fast-growing new general market for culturally authentic skin and hair care and cosmetics, Richelieu has carved out a successful niche in the personal care and beauty category, and turned adversity into lucrative business.  His passion for entrepreneurship and innovation are family traits, going all the way back... Read More →
avatar for Nydia Sahagun

Nydia Sahagun

Group Manager, Multicultural, Target
Nydia J. Sahagún’s career as a leading and award winning national marketer spans over 15 years and includes work at top national retail brands. Nydia currently leads multicultural brand strategy at Target Corporation, a Fortune 50 Company. As group manager, multicultural brand marketing, Nydia oversees the development of Target’s enterprise strategy to grow market share and affinity with multicultural guests. Nydia’s leadership role within... Read More →


Thursday March 19, 2015 10:05am - 11:15am
Chopin

11:15am

Mini Break
Thursday March 19, 2015 11:15am - 11:20am
TBA

11:20am

12:40pm

Mini Break
Thursday March 19, 2015 12:40pm - 12:50pm
TBA

12:50pm

12:50pm

Finding and Building Your New Media Brand
The elite media entrepreneurs, the ones who have done the best for themselves, all have in common a powerful savvy for building a personal and company brand.  In this session two top Hispanic media entrepreneurs – one, a working media personality with more than 1 million fans on Facebook and another a highly accomplished crafting industry leader and author - will show you how they discovered and built their brands.   Put your marketing hats on and get ready to learn!

Moderators
avatar for Bill Gato

Bill Gato

CEO, Hispanicize Wire
Bill Gato is an experienced Hispanic digital marketing and public relations expert, an online publishing entrepreneur and a former Miami Herald journalist. He is a passionate believer in the underutilized potential of public relations as a branding medium. Prior to joining Hispanicize Wire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet advertising and hosting network of U.S. Hispanic... Read More →

Speakers
avatar for Kathy Cano-Murillo

Kathy Cano-Murillo

Founder, Crafty Chica
Kathy Cano-Murillo is a writer/novelist, artist/illustrator and founder of the award-winning site, CraftyChica.com. Known for her glittery “Mexi-boho” style, she has a product line that is carried in Michaels stores and is a former columnist for The Arizona Republic, and has authored nine books, two of them novels about creative and contemporary Latinas. She have been featured in The New York Times, USA Today, HGTV, DIY Network, Lifetime TV... Read More →
avatar for Alberto Sardiñas

Alberto Sardiñas

Radio and Television Personality
Alberto Sardiñas is a radio and television personality on 107.5 Amor in Miami and Univision Network. He also hosts Intimo, a syndicated show where listeners share their most personal stories. Alberto frequently appears on Univision’s Despierta América. |   | His followers on social media have reached a ground breaking 1 million and growing. In 2012-2014, he was named one of Radio Ink... Read More →


Thursday March 19, 2015 12:50pm - 1:50pm
Windsor/Sandringham

12:50pm

Unveiling of 2015 Latina Digital Influencers Survey (presented by BodenPR)

Are U.S. Latina bloggers optimistic about the opportunities that exist in the digital marketing industry? How is the industry evolving and what does it mean for professional Latina bloggers? Which brands are successfully integrating culturally relevant campaigns that resonate with this niche group?

These are just some of the questions that a new anonymous national survey of Latina professional bloggers will uncover in this session. The 2015 Latina Blogging Industry Survey conducted by the Latina Mom Bloggers digital influencer network and iBlog magazine in partnership with BodenPR builds on a  first survey that was released last year.  

The national online survey will uncover the continuing evolution of Latina bloggers’ beliefs about their careers and their use of social media and technology. The survey will also address what best in class processes brands should follow when engaging with and building relationships with Latina bloggers.


Moderators
avatar for Natalie Boden

Natalie Boden

CEO, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek’s 2014 “Top 40 under 40″ Heavy Hitters in PR, Ms. Boden has succeeded in building BodenPR into one of the country’s fastest growing U.S Hispanic PR & Social Media agencies, scaling the business across offerings including Social Media Strategy, Creative Social Media Content Development, Social Listening & Influencer Engagement as well... Read More →

Speakers
avatar for Matt Cherry

Matt Cherry

Founder, iBlog magazine
Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt's mission is to elevate the women's blogging industry by providing bloggers with access to the resources and people that shape the industry and create the largest business resource site for women bloggers online. A true connector, Matt has built one of the most powerful women's advisory committee's in social media and... Read More →
avatar for Piera Jolly

Piera Jolly

Co-CEO, Latina Mom Blogs
Piera Jolly is the founder and editor-in-chief of JollyMom.com, an award-winning parenting blog that provides moms with fun child-friendly activities, craft ideas, recipes, and the latest trends for moms, kids, and families. JollyMom.com is proud to have been named a Top Fifty Mom Blog by mom.me, Top Ten Most Inspiring Blogger by Mashable, a Power Mom by Nielsen and one of Access Communication's Top 50 Mom Blogs! | | In addition to running her... Read More →
avatar for Staci Salazar

Staci Salazar

Vlogger, Blogger and Brand Ambassador, 7 On a Shoestring
Staci Salazar is a Vlogger, Blogger and Brand Ambassador who produces family lifestyle content focusing on travel and cars. Together with her husband, Colby, also a fulltime blogger, they raise their 5 children in Dallas, Texas and share their life as a family on YouTube at Growing Up on a Shoestring. You can reach her at staci@7onashoestring.com.  


Thursday March 19, 2015 12:50pm - 1:50pm
Alhambra/Escorial

1:50pm

Mini Break
Thursday March 19, 2015 1:50pm - 2:00pm
TBA

2:00pm

The Next News Startup

The digital platform has made it possible for many journalists to leave the news industry and pursue new collaborative or individual ventures.

(This session takes a look at some of the most successful entrepreneurial enterprises and ideas about the next best startups for 2015)


Moderators
avatar for Octavio Blanco

Octavio Blanco

Financial News Editor, CNNMoney
Octavio Blanco is a financial news editor at CNNMoney with over 20 years experience. He is currently also serving on CNN's Diversity Council spearheading an initiative for English Speaking Latino Audience development. Octavio is also vice president of the National Association of Hispanic Journalists' NYC Chapter. He began his career in broadcast news and transitioned to online news about nine years ago. He is fluent in Spanish, French... Read More →

Speakers
avatar for Kate Albright-Hanna

Kate Albright-Hanna

Founder and CEO, Tarbell Industries
Kate is an entrepreneur, political strategist, and Emmy Award-winning documentary filmmaker who covered 9/11, Hurricane Katrina, and the Howard Dean presidential campaign for CNN. She launched “The Last Word with Lawrence O’Donnell” and “Up with Chris Hayes” as a senior editorial producer at MSNBC. In 2007-2008, she led the Obama presidential campaign’s online video program. Most recently, she served as the communications director for... Read More →
avatar for Chris Dell

Chris Dell

Founder, Go Baller
"Chris Dell is the founder of Go Baller, a platform for curating the world's best social media content.  Chris founded Go Baller as a 2014 fellow at the Tow-Knight Center for Entrepreneurial Journalism and recently raised 25K from Bizdom, a seed accelerator founded by NBA owner Dan Gilbert of the Cleveland Cavaliers. Chris also recently won the NewU 20K minority news entrepreneurship grant via the Ford Foundation and UNITY: Journalists For... Read More →
avatar for Brian Meece

Brian Meece

Founder, Rocket Hub
Brian Meece is the founder of RocketHub, a crowdfunding platform that’s partnered with A&E Networks. The collaboration is called Project Startup and is taking crowdfunding to a wide television audience.

Brian earned his Master of Science from Columbia University and has an extensive background in technology and media. He has lectured on the topic of crowdfunding at SXSW, Fulbright, TEDx, White House Roundtables, Maker Faire, and other... Read More →


Thursday March 19, 2015 2:00pm - 2:50pm
Windsor/Sandringham

2:00pm

Genesis of Hispanic Tech nation? Israel as a Role Model for Entrepreneurship
Tiny Israel isn’t known as the “Startup Nation” for nothing.  Today Israel boasts more startups  -- and more technology success stories per capita -- than any region in the world outside Silicon Valley.  And now with the leadership of innovators in government and business, the country is exploring ways to mentor, support, and invest in U.S. Hispanic entrepreneurs.  Come hear Israeli entrepreneur/investor Oded Hermoni and Forbes blogger and entrepreneur Giovanni Rodriguez -- who is leading a government-supported delegation of Silicon Valley Hispanic entrepreneurs to Israel this Spring -- as they take a candid look at what Latinos can learn from Israel’s own path to startup success.  Could Israel provide the final, real spark Latinos need to finally make their name in the tech world?  This just might be history in the making!

Moderators
avatar for Manny Ruiz

Manny Ruiz

Chairman, Hispanicize
Manny is the Chairman and Founder of Hispanicize Wire, as well as the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny is a large shareholder in the Being Latino platform and publishes his own personal blog PapiBlogger. Manny is an accomplished entrepreneur and award-winning, public... Read More →

Speakers
avatar for Oded Ran Hermoni

Oded Ran Hermoni

Venture Partner, Rhodium Capital
Oded is a Venture Partner at Rhodium Capital, an investment company focused on early stage companies in Israel and US including Outbrain, Face.com (Facebook), Hopstop (Apple), Chosen and others. Oded served as a board member and observer in over 25 companies in the past years. Currently he is a board member at Chosen and Happy Farm and observer and advisor in few other companies. Oded serves on the screening... Read More →
avatar for Giovanni Rodriguez

Giovanni Rodriguez

CEO, SocialxDesign
Entrepreneur, author, public speaker on organizational leadership and social technology. He is co-founder of Sennseis — a technology startup — and CEO of SocialxDesign, a consulting firm based in Silicon Valley and Washington DC. SocialxDesign’s recent clients include The White House, the Democratic National Committee, the US Department of Education, the US Department of Health and Human Services, the Bill and Melinda Gates... Read More →


Thursday March 19, 2015 2:00pm - 2:50pm
Chopin

2:00pm

Latina Innovators Embracing STEM: Meet the Stereotype-smashing Game-changers Leading the Movement
This session will combine short lightning talks with an interactive panel format. Attendees will interact with three Latina outliers who have embraced various STEM disciplines in creative ways throughout their professional careers. Learn how and what they are creating, see where they are innovating and see what they’re each doing to help rapidly scale the number of young Latinos/Latinas who will follow in their fearless footsteps. Join them to become part of the solution we all know is needed. 

Moderators
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Founder, Qué Means What
Melanie Mendez-Gonzales is an online media entrepreneur and the creator of ¿Qué Means What? – a leading Latina lifestyle blog featuring cultura in entertainment – featuring Latinos in TV, movies and music; education – providing resources and highlighting Latinos in STEM; and family life – story-telling as a wife and a mom of boys. | ¿Qué Means What? originally served as a platform where Melanie... Read More →

Speakers
avatar for Marilu Duque

Marilu Duque

Founder, StemLatina
Marilu Duque is 17 year old high school senior, and she is devoted to STEM. She has been the recipient of numerous grants and awards including the National Runner-Up NCWIT Aspriations in computing award, 2014-2015 Outstanding Volunteer of the Year for the state of Florida, and she even received an Ann Power grant to start her own STEM and Business program in her community. In addition, she has been accepted to various tech programs such as... Read More →
avatar for Francesca Escoto

Francesca Escoto

Self-taught web developer, engineer by trade, professionally trained as a life and business coach - Francesca works diligently with techmanitarians that use business to fight poverty and disease through Startups For Social Impact.  She also advocates for Latina empowerment by coaching women to bust past family drama, into a life of authenticity and courage.  She is the author of a Kindle Best Seller, and is a sought-after speaker on... Read More →
avatar for America Lopez

America Lopez

Co-Founder/Hacker, CyberCode Twins
America is a first-generation Latina student developer who is born and raised in East Los Angeles. America has won several hackathons with her twin sister Penelope including the Women in Tech Challenge at AT&T developer summit. They both recently graduated from prestigious accelerator program in Silicon Valley known as Women’s Startup Lab. Currently the Co-founder/Hacker of Cybercode Twins and both are on a... Read More →
avatar for Graciela Tiscareño-Sato

Graciela Tiscareño-Sato

CEO, Publisher, Speaker & Bilingual STEM Consultant, Gracefully Global Group LLC
Graciela Tiscareño-Sato, White House Champion of Change honoree, is a decorated U.S. Air Force veteran and former aviator, motivational speaker and CEO of Gracefully Global Group LLC, a multicultural publishing and marketing firm. Graciela leads this SBA-certified woman-owned small business in the San Francisco Bay Area creating breakthrough bilingual educational products for K – College students. Award- winning titles include Latinnovating... Read More →


Thursday March 19, 2015 2:00pm - 2:50pm
Alhambra/Escorial

2:50pm

Mini Break
Thursday March 19, 2015 2:50pm - 3:00pm
TBA

3:00pm

The Finance Side of Your Blog

Blogging may be a relatively new profession that’s usually done from home, but that doesn’t mean it’s not covered by the same principles of finance and entrepreneurship.  It’s time to take your blog – your business – to the next level and start treating it like a small business by adopting the fundamentals of running a business. In this session, we also will explore how to prepare your business for long-term growth and stability. Topics we will cover include:

·         How to create a business plan

·         How to separate your business finances from your personal finances

·         How to establish your business credit


Speakers
avatar for Deborah Deras

Deborah Deras

Deborah Deras, M.S. C.R.C. is a charismatic and engaging inspirational speaker, author, and latina influencer and social media marketing consultant. With over 15 years of experience speaking to audiences around the globe, she is a highly sought after inspirational speaker, trainer, and coach. She is known as one of the top ten Latina speakers in the nation. | | She has facilitated trainings, keynote speaking engagements and board retreats for... Read More →
avatar for Marcos Orozco

Marcos Orozco

Marcos Orozco is a speaker, best selling author and founder of Gentepreneur.com. He is an influential thought leader for the Latino Success Movement which is the fastest growing movement in the United States. An immigrant born in Nicaragua, his parents brought him and his sister to Los Angeles in the early 80's for a chance for a brighter future. Successfully launching ventures for over a decade, claims that the secret to his success is in his... Read More →


Thursday March 19, 2015 3:00pm - 4:00pm
Windsor/Sandringham

3:00pm

A Rare, Inside Look at Toyota's Latino Digital and Social Media Strategy
Moderators
avatar for Hugo Balta

Hugo Balta

Senior Director, Multicultural Content, ESPN
Hugo Balta is an experienced Broadcasting and Digital Media Professional who has directed growth, change and innovation in several markets, divisions and business cycles. | | Balta is the Senior Director, multicultural content for the ESPN Digital & Print Media group. In this role, he leads initiatives in raising the quality, profile and delivery of diverse newsgathering and storytelling to better serve the domestic Hispanic... Read More →

Speakers
AN

Aaron Nava

Conill, Management Supervisor, Social Media
avatar for Patricia Pineda

Patricia Pineda

Group Vice President, Hispanic Business Strategy Group, Toyota Motor North America
Patricia Pineda is Group Vice President at Toyota Motor North America, Inc. (TMA) with primary responsibility for Hispanic Business Strategy. Previously she had responsibility for national philanthropy and the Toyota USA Foundation. Ms. Pineda joined TMA in September 2004 as Group Vice President of Corporate Communications and General Counsel. | | Prior to joining TMA, Pineda spent twenty years at New United Motor Manufacturing, Inc... Read More →


Thursday March 19, 2015 3:00pm - 4:00pm
Chopin

3:00pm

Bands and Brands: How to Creatively and Effecitvely Collaborate
In this session, you will learn:How brands can help find new revenue and marketing opportunities for artistsThe benefits of a brand aligning themselves with a band/artist ( influencer marketing)Case studies on successful band and brand partnerships/campaignsWhat is the fine balance between corporations and art?

Moderators
DB

Diana Beas

Secret Roads Records

Thursday March 19, 2015 3:00pm - 4:00pm
Biscayne

4:00pm

5:00pm

Event Break
Thursday March 19, 2015 5:00pm - 7:30pm
TBA

7:00pm

Film Screening

 

AARP Presents

Hispanicize 2015 Film Showcase Selections

Location: Regal South Beach, Stadium 18

 1120 Lincoln Road, Miami Beach, FL


Thursday March 19th
Ticketlink:
http://www.ticketfly.com/event/801945 

 

7PM

Preceedng Short Film

Rosa

12min.

Directed by: Violeta Lockhart

 

Rosa is looking for love sometimes in the wrong places. She looking for the Mr. Perfect, but just maybe Mr. Right was with her the whole time.

 

Millie and the Lords

Directed by: Jennica Carmona

Trailer: (https://www.youtube.com/watch?v=iGBVxNFk960)

 

Millie and the Lords is a film that was inspired by the struggle of Puerto Rican civil rights activists known as the Young Lords Party. The film combines the past and the present, capturing the ideals and the principles of the YLP and applying them to our generation. My hope is that this film will not only honor the contributions of the Young Lords Party, but that it will also serve as an inspirational and educational tool for today's youth.

 

 

 

 

7:30PM

Ticketlink: http://www.ticketfly.com/event/801961

 

HOME, Special Screening Presented by DreamWorks Animation

94min.

Directed by: Tim Johnson

Trailer: (https://www.youtube.com/watch?v=Du4jTG7-93k)

Featuring the voices of Rihanna, Jim Parsons, Jennifer Lopez and Steve Martin; Home is guaranteed to delight moviegoers of all ages. When Oh, a loveable misfit from another planet, lands on Earth and finds himself on the run from his own people, he forms an unlikely friendship with an adventurous girl named Tip who is on a quest of her own. Through a series of comic adventures with Tip, Oh comes to understand that being different and making mistakes is all part of being human. And as he changes her planet and she changes his world, they discover the true meaning of the word Home.

 

9PM

Ticketlink: http://www.ticketfly.com/event/801963

 

Preceding Short Film

It Can Only Be Used Once

15min.

Directed by: Michael Delorenzo

A mystery man with a very specific skill set...comes to the aid of a couple with a problem...along the way he tells them a fable from eons past...about a princess and a warrior with a warning...we are instantly transported back in time...but isn't there is always a catch...

 

 

After School

90min.

Directed by: Carlos Melendez, Mauricio Mendoza

Trailer: (https://www.youtube.com/watch?v=lBmTkz9Ik2k)

 

A gun shot is heard after school , minutes later, Jacky, a twelve year old is discovered alone holding a gun, with an unexplained splash of blood on his shirt. 911 is called and Sergeant Olivia Hanson is the first officer on the scene, due to budget cuts and police strike, Hanson is the only officer in charge for quite a while. Jacky refuses to give up his stand off and will only talk with a Michael Brooks, a former after school program teacher who is unemployed now, under the influence of drugs and alcohol. Hanson and Brooks are forced to work together in order to find the answers to this mysterious situation.

 



Thursday March 19, 2015 7:00pm - 10:30pm
Regal South Beach, Stadium 18 1120 Lincoln Road, Miami Beach, FL

7:30pm

8:00pm

Positive Impact Awards Awards Gala presented by 3M
The Positive Impact Awards were created as homage to the late Louis Pagan, co-founder of Hispanicize and well-known social media entrepreneur, who passed away suddenly in February 2013. Louis was widely known for his kindness and commitment to giving the community a voice through his vast social media networks. In the same way, the Positive Impact Awards recognize those who contribute selflessly for the betterment of their community.

Speakers
avatar for Dr. Daniel King

Dr. Daniel King

Dr. Daniel King has been involved in the turnaround of the Pharr San Juan Alamo Independent School District since 2007. When he first arrived at PSJA ISD the school district was only graduating 65% of their students and had only 4% of students enrolled in college courses. In 2014 PSJA graduated 90% of their students and 60% of its students were enrolled in college courses.   For the last eight years Dr. King has made an impact in the Pharr... Read More →
avatar for Irene Martinez

Irene Martinez

Irene Martinez is considered a powerhouse in education and a champion of Latino students within the Denver Public School system. She has been a teacher, counselor, principal and an area superintendent. While working for the Hispanic Education Advisory Council, she was a liaison between the Hispanic Community and DPS. She also helped kick off the Congress of Hispanic Educators. All that work resulted in stronger bilingual programs district wide... Read More →
avatar for Karina Quintana

Karina Quintana

Karina Quintana is currently pursuing her Bachelor of Science degree in Electrical Engineering at Florida International University (FIU). Karina was selected as a freshman applicant to be an FIU Presidential Scholar and in January 2013 Karina began conducting research after being awarded the FIU National Action Council for Minorities in Engineering (NACME) Scholarship. Nationally, she was recognized as the recipient of a prestigious award... Read More →
avatar for Laura Donnelly and Alicia Rascon

Laura Donnelly and Alicia Rascon

Founded by Laura Donnelly and Alicia Rascon, Latinitas was originally conceived as a class project at the University of Texas Austin over 12 years ago as a way to address the misrepresentation and lack of positive portrayals of Latinas in media and technology. To do this, Laura and Alicia founded the only digital magazine of its kind, made for and by young Latinas.   Through this initiative, Laura and Alicia have developed innovative... Read More →
avatar for Nora Sandigo

Nora Sandigo

Nora Sandigo is a community "Mother Teresa" as she serves as the legal guardian to hundreds of Latino children who have been separated from their parents due to immigration and deportation laws. Through her non-profit organization, "American Fraternity" she serves these children and families with their needs ranging from food and shelter to legal advice in the courts. While she cannot offer all the children the love and attention they need... Read More →



Thursday March 19, 2015 8:00pm - 9:30pm
Grand Ballroom

9:30pm

 
Friday, March 20
 

7:00am

Registration
Friday March 20, 2015 7:00am - 5:00pm
TBA

7:30am

Breakfast Lounge
Friday March 20, 2015 7:30am - 9:00am
TBA

9:00am

Protect Your Work! A Legal Primer on Copyright Law for Digital Content Creators
Speakers
avatar for Jessie M. Abad

Jessie M. Abad

General Counsel, Estefan Enterprises, Inc.
For the past fourteen years Jessie has served as General Counsel to Estefan Enterprises, Inc. (“EEI”) for Gloria and Emilio Estefan, protecting and exploiting EEI’s wide range of assets and trusted brands in music publishing, recordings and hospitality. In her early years at EEI Jessie was tasked with the formidable responsibility of re-negotiating the deals surrounding EEI’s most valuable asset, its publishing... Read More →
avatar for Jason Llorenz

Jason Llorenz

Professor, Rutgers University School of Communication and Information
Jason Llorenz is a professor, researcher and advocate with over a decade of of federal and state-level policy development, strategic communication, and legal experience. His research interests focus on: | | • Digital literacy and universal inclusion in the digital economy | • Telecommunications and Internet policy | • The role of digital and social media in the innovation economy | | Jason teaches courses in digital communication... Read More →
avatar for Teresita Chavez Pedrosa

Teresita Chavez Pedrosa

Attorney, Journalist, Professor


Friday March 20, 2015 9:00am - 10:30am
Windsor/Sandringham

9:00am

(En español) Do You Have What it Takes to be a Media Entrepreneur? The Tough Questions Every Journalist Must Ask Themselves
Speakers
avatar for Soraya Alcalá

Soraya Alcalá

Founder, Columna Estilos - Estilos Blog
avatar for Bill Gato

Bill Gato

CEO, Hispanicize Wire
Bill Gato is an experienced Hispanic digital marketing and public relations expert, an online publishing entrepreneur and a former Miami Herald journalist. He is a passionate believer in the underutilized potential of public relations as a branding medium. Prior to joining Hispanicize Wire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet advertising and hosting network of U.S. Hispanic... Read More →


Friday March 20, 2015 9:00am - 10:30am
Alhambra/Escorial

9:00am

Uncap Your Happiness (Presented by Coca-Cola)

We all want to be happy. But how do we go about it? Join Coca-Cola during Hispanicize 2015 for a talk on happiness in honor of International Happiness Day. Leading experts will discuss how we can uncap our happiness and lead happier, more flourishing lives. We’ll also discuss how Coca-Cola delivers uplifting moments of happiness and refreshment through its Hispanic marketing programs.

 

 

 


Speakers
avatar for Alba Adamo

Alba Adamo

Group Director of Hispanic Marketing, Coca-Cola
Alba Castillo Adamo is Group Director, Hispanic Marketing, for The Coca-Cola Company’s North America Group. She is responsible for Hispanic focused marketing, working with the Company’s Sparkling and Still brand teams.Born in Bucaramanga, Colombia, Alba joined the Company in 1999 and has held roles of increasing responsibility in Worldwide Public Affairs and Communications, Strategic Partnership Marketing and Customer & Commercial Leadership... Read More →
avatar for Nataly Arias

Nataly Arias

Professional Soccer Player, Colombian National Team
Nataly Arias is a professional soccer player for the Colombian national team.  Born in Arlington, VA to a Colombian mother and a Venezuelan father she is currently one of the most capped players for her nation at over 40 international appearances for Colombia, including the 2011 World Cup in Germany and the 2012 Olympics in London.  Not only was she recognized by FIFA as a player to watch for both the 2011 World Cup and the upcoming... Read More →
avatar for Maria Celeste

Maria Celeste

Host, Al Rojo Vivo, Telemundo
María Celeste Arrarás es la anfitriona y editora gerencial de Al Rojo Vivo con María Celeste, el programa más comentado de la televisión hispana, producido por Telemundo/NBC.
avatar for Nely Galán

Nely Galán

Founder, The Adelante Movement
Latina media dynamo and women’s empowerment advocate Nely Galan, dubbed the “Tropical Tycoon” by The New York Times Magazine, is one of the entertainment industry’s savviest firebrand talents. A first-generation immigrant and self-made media mogul, Galan was the first Latina president of a U.S. television network (Telemundo). She is an Emmy Award-winning producer of over 600 episodes of television in Spanish and English... Read More →
avatar for Sonja Lyubomirsky, Ph.D.

Sonja Lyubomirsky, Ph.D.

Professor of Psychology, University of California
Sonja Lyubomirsky, Ph.D., is Professor of Psychology at the University of California, Riverside and author of The How of Happiness and The Myths of Happiness. She received her B.A. summa cum laude from Harvard University and her Ph.D. in social psychology from Stanford University.  Lyubomirsky’s teaching and mentoring of students have been recognized with the Faculty of the Year and Faculty Mentor of the Year Awards.  Her research... Read More →


Friday March 20, 2015 9:00am - 10:30am
Chopin

10:30am

Mini Break
Friday March 20, 2015 10:30am - 10:40am
TBA

10:40am

10:40am

Gen Z: The Most Cross-cultural Generation That We Least Understand

Hispanic marketing industry thought leader and blogger Jose Villa of The Sensis Agency always brings the Hispanicize house down with some of the event’s most compelling content.  This year Villa tackles the little known Gen Z Latinos, Hispanics under 24 year olds.  

 

This special session will provide an overview of Gen Z (under 24 year olds) and cover:

  • How they are different from Millennials
  • Role of culture and ethnicity in their lives
  • Digital behavior
  • Implications for brands / industries
  • Implications for marketers

The session will paint a picture of the elusive and emerging mega generation and also share insights into their attitudes about:

  • Health
  • Financial Services
  • Food
  • Higher Education

The session will compile and leverage research, including:

  • Secondary published research
  • Syndicated research
  • Proprietary Sensis data
  • Statistical projections

Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. |   | She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister company of Hispanicize Event and Being Latino. She brings her expertise in entrepreneurship, marketing and business to help create new services and... Read More →

Speakers
avatar for Jose Villa

Jose Villa

CEO, Sensis Agency
Jose is the founder and President of Sensis, an integrated cross-cultural advertising agency. Jose founded Sensis as a Web development firm in 1998 as one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a unique full-service ad agency – that takes a digitally-infused cross-cultural approach to the general market. Sensis clients include Union Bank, UCLA Extension, the CDC, AARP, the FDA, United... Read More →


Friday March 20, 2015 10:40am - 11:40am
Windsor/Sandringham

10:40am

SEO for Latino Bloggers & Journalists (1 hour, 25 min.)

Last year’s “SEO for Latino Bloggers & Journalists” session started with the question, “Why SEO matters?.” One fact: 91.5% of search clicks come from Page 1. That important statistic hasn’t lost neither relevance nor value. This year’s panel will go beyond understanding the differences between on-site SEO and off-site SEO. On this year’s session you will hear short insights in an interactive format. Some of the questions the moderator will ask the panelists are:

 

·        WordPress is Among the Best Platforms for SEO: Myth or Reality?

·        Best SEO Plugins for WordPress Blogs (Yoast, etc)

·        How Responsive Design Themes help SEO?

·        5 Basic Tips to Improve WordPress for SEO

·        Should I install Google Analytics for WordPress?

·        WordPress maintenance and security issues: Do's and Dont's

 

On this panel you will also learn:

·        Tips for developing SEO-friendly content that speaks to your audiences

·        Tips for promoting and distributing that content so that you maximize the reach, boost engagement, and build equity with the search engines

·        Tips for leveraging on free tools such as Google Analytics, Google Webmaster tools, and more!

·        How to read the analytics effectively and take actionable results based on what you see


Moderators
avatar for Sebastian Aroca

Sebastian Aroca

Owner & Founder, Hispanic Market Advisors
Mr. Aroca co-founded Hispanic Market Advisors® with over 12 years of experience in Hispanic marketing began in 2007 with English to Spanish translations and Latino SEO services in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market. Connecting and engaging powerful brands with Hispanic consumers digitally often requires new technology. Hispanic... Read More →

Speakers
avatar for Yadira Ambert

Yadira Ambert

Founder, El Club de las Diosas
Yadira Ambert is an influential blogger in the Latina blogging community. She started blogging in 2010 but has over 10 years of experience in Marketing Strategy, Public Relations and Communications. Her spanish blog, Clubdelasdiosas.com, has inspired Latinas in the US and around the world, with an "¡Es cuestión de actitud!" attitude by following the latest fashion trends, sharing family moments and bringing awareness of... Read More →
avatar for Marjorie Asturias

Marjorie Asturias

Happiness Engineer , Automattic (WordPress.com)
Marjorie R. Asturias is a Happiness Engineer on the Store Team at WordPress.com. In short, she’s devoted to helping business users build and grow their online presence and find their audiences. Prior to joining Automattic, she served as chief creative officer of Blue Volcano Media, a social media and content marketing agency she founded in 2009. She and/or her company have been mentioned in the New York Times, Fox Business News, Mashable... Read More →


Friday March 20, 2015 10:40am - 11:55am
Chopin

11:20am

Mini Break
Friday March 20, 2015 11:20am - 11:25am
TBA

11:25am

5 Simple steps to writing and self publishing your 1st book on Amazon
5 Simple steps to writing and self publishing your 1st book on Amazon even if you’re not a writer.  Imagine becoming an instant expert in your industry or niche and attracting qualified clients by becoming a best selling author. It really is a simple 5 step process. You will learn secret strategies so effective, a 9 year old girl from Oakland used to write 4 best selling books in only 1 year!! You will also learn how to get your first book cover done for free. You do not want to miss this life changing information. Expect a special announcement at the end of this session.  Marcos Orozco Founder of Gentepreneur and Book Launch Academy

Speakers
avatar for Marcos Orozco

Marcos Orozco

Marcos Orozco is a speaker, best selling author and founder of Gentepreneur.com. He is an influential thought leader for the Latino Success Movement which is the fastest growing movement in the United States. An immigrant born in Nicaragua, his parents brought him and his sister to Los Angeles in the early 80's for a chance for a brighter future. Successfully launching ventures for over a decade, claims that the secret to his success is in his... Read More →


Friday March 20, 2015 11:25am - 11:55am
TBA

11:25am

Lighting Talk 2
Friday March 20, 2015 11:25am - 11:55am
TBA

11:55am

Mini Break
Friday March 20, 2015 11:55am - 12:00pm
TBA

12:00pm

1:20pm

Mini Break
Friday March 20, 2015 1:20pm - 1:30pm
TBA

1:30pm

A Public Roundtable with the Nation’s Most Powerful Latina Journalists
In this fast paced session four of the nation’s most powerful women in journalism openly dish it out “The View”-style about everything from today’s fashion, next year’s presidential election and entertainment to Latinos in Hollywood.  Audience participation will dictate many of the questions they’ll debate so come prepared for a special great time!

Moderators
avatar for Mercedes Soler

Mercedes Soler

News Anchor, Realidades en Contexto, CNN en Español
Mercedes Soler anchors a daily current events debate format program on CNNE. The show analyses the news, and general issues from politics to gay rights or health scares and some entertainment. Ms. Soler not only writes and coproduces the content of her show, but she also tries to deliver perspective as she puts diverse issues into context. Thus, the name of her show: Realidades en Contexto. Alongside this, Ms. Soler engages her audience on a... Read More →

Speakers
avatar for Cynthia Hudson

Cynthia Hudson

Senior Vice President and General Manager, CNN en Español
Cynthia Hudson is senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S. Hudson oversees all aspects of CNN’s Spanish-language media businesses, including newsgathering, editorial content, programming, production, operations and personnel, of the CNN en Español 24/7 television news network, CNN en Español RADIO and CnnEspañol.com   Since her arrival, Hudson... Read More →
avatar for Myriam Marquez

Myriam Marquez

Executive Editor, El Nuevo Herald
Myriam Márquez is Executive Editor of El Nuevo Herald, the largest Spanish-language daily in the United States. She previously served as the Miami Herald's Editorial Page Editor. A University of Maryland journalism graduate, she has worked at the Herald since 2005, serving as assistant city editor and later deputy metro editor, overseeing award-winning projects including coverage of terrorism suspects, higher... Read More →
avatar for Maria Elena Salinas

Maria Elena Salinas

Co-Anchor, Noticiero Univision
avatar for Shirley Velasquez

Shirley Velasquez

Latina magazine, Executive Editor


Friday March 20, 2015 1:30pm - 2:55pm
Chopin

1:30pm

Vine It Like a Rock Star!
Already proven to be an influential, engaging tool and a top tier art medium, Vine is opening the way for a new breed of Internet superstardom that hasn’t been seen since the birth of YouTube.  This special mini Vine boot camp will feature rapid fire improv exercises that will get your creative juices flowing and help you turn your daily routine into an entertaining sketch that will keep your followers coming back for more.  Participants will be given an assignment in advance of the session and the best Vines will win prizes.  

Moderators
avatar for Hugo Perez

Hugo Perez

EVP, Global Content & Digital Innovation, The Zeno Group

Speakers
avatar for Maya Murillo

Maya Murillo

Founder, Maya in the Moment
Maya Murillo is celebrating six years of her blog, MayaInTheMoment.com! She started at age 16 sharing crafts, comedy and her ukulele love songs. Her social media following is 111K+ among tweens, teens and millennials. She is most active on Vine and YouTube and is known for her 6 second Vines and custom love songs that landed her on several national news outlets including CBS News and Right This Minute. Maya was recently in a commercial for... Read More →
avatar for Lance Rios

Lance Rios

Founder, @BeingLatino and @DigiBunch
Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong platform that truly leveraged social media targeted towards Hispanics.   In 2009, Lance launched Being Latino as an experiment to put his hypothesis to a test... Read More →


Friday March 20, 2015 1:30pm - 2:55pm
Windsor/Sandringham

1:30pm

Responsive Design Websites and Blogs and Mobile Friendly Email Communications Why Brands Should Use Responsive Technology in Latino Marketing Initiatives?
Website and blog design and mobile are two of the fastest changing technologies in digital marketing, besides search engine optimization. On this panel, Sebastian Aroca from Hispanic Market Advisors® will list some of the benefits for brands of using responsive design technology in Latino marketing initiatives. Romina Tibytt, Latina Mom Blogger, owner of Mama XXI, and “Blogs en español” Expert, will provide tips for bloggers on how to make their blogs responsive and mobile friendly, including the top Wordpress plugins.

Speakers
avatar for Yadira Ambert

Yadira Ambert

Founder, El Club de las Diosas
Yadira Ambert is an influential blogger in the Latina blogging community. She started blogging in 2010 but has over 10 years of experience in Marketing Strategy, Public Relations and Communications. Her spanish blog, Clubdelasdiosas.com, has inspired Latinas in the US and around the world, with an "¡Es cuestión de actitud!" attitude by following the latest fashion trends, sharing family moments and bringing awareness of... Read More →
avatar for Sebastian Aroca

Sebastian Aroca

Owner & Founder, Hispanic Market Advisors
Mr. Aroca co-founded Hispanic Market Advisors® with over 12 years of experience in Hispanic marketing began in 2007 with English to Spanish translations and Latino SEO services in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market. Connecting and engaging powerful brands with Hispanic consumers digitally often requires new technology. Hispanic... Read More →
avatar for Romina Tibytt

Romina Tibytt

Founder and editor , MamaXXI.com
Romina Tibytt is the founder and editor of the blog MamaXXI.com, that began in 2009 when she felt the need to share in her language, Spanish, and to other moms of the Hispanic community the benefits of the digital life and the power of share. She is also expert writer at Blogs en Español for About.com, since 2011 where she provides practical recommendations about how to create a blog, monetizing, SEO tips and everything related to blogging... Read More →


Friday March 20, 2015 1:30pm - 2:55pm
Alhambra/Escorial

2:55pm

Mini Break
Friday March 20, 2015 2:55pm - 3:00pm
TBA

3:00pm

The Next Level to Pinterest
Friday March 20, 2015 3:00pm - 4:00pm
Chopin

3:00pm

Want to get the ear of the Latino Audience? Start Podcasting

There was an explosion in podcasting in 2014. About 39 million Americans (15% of the over-12 US population) listened to a podcast in December’14 up from 12% in 2013*. It has proven to be the perfect medium for storytelling, educating, building new businesses and growing brands for countless content creators, entrepreneurs and brands. In 2015 podcasting will finally arrive in the mainstream as millions of new listeners tune in through Apple CarPlay and Android Auto systems which will be integrated into the dashboards of new car models. Despite its tremendous growth and potential, podcasting is still wide open for Latino/a content creators and marketers who want to get the ear of the Latino audience. 

In this session you will hear from two of the nation’s top Latino podcasters as they shed light on the podcasting opportunity for Latino/a content creators & brands and on how to create and grow your podcast.

In this session you will learn:

  • Podcasting 101: What is podcasting? How are podcasts consumed?
  • Why podcasting is such a huge & untapped opportunity for Latino content creators and brands.
  • The power of podcasts to develop close relationships with Latino audiences through storytelling, education and entertainment.
  • How to create a great podcast.
  • How to grow your podcast.
  • Which are the top Latino podcasts and podcasters.
  • What “the Serial Effect” will mean to podcasting long-term?
  • How general market brands are capitalizing on podcasting and why Latino market sponsors will soon follow.

Speakers
avatar for Rafael “Ray” Collazo

Rafael “Ray” Collazo

Founder, Rays Podcast Network
Rafael “Ray” Collazo is the founder of the Rays Podcast Network: the nation’s first online talk radio on-demand network dedicated to the Latino market. Network includes Rays Latino Talk, Latino Sports Talk and Latinos Talk Politics Podcasts. As host of Rays Latino Talk Podcast, Collazo has released over 200 episodes with interviews featuring the nation’s most influential and inspiring figures such as Rene... Read More →
avatar for Arturo Nava

Arturo Nava

Founder, Logra Tu Dream
Arturo Nava is the Founder of Logra tu Dream a top podcast in a mission to help Latinos/as achieve their American Dream and Marketing Director of Nuestro Queso. | Arturo has 13 years of experience marketing top brands in the Latino and General Market at Fortune-500 companies like P&G, MillerCoors and “Marketealo” his consulting firm. He has interviewed more than 40 of the most inspiring and influential Latinos/as on Logra Tu Dream, such as... Read More →
avatar for Laura Elegueta Sánchez

Laura Elegueta Sánchez

Founder, Latiniza Digital
A Latina entrepreneur, blogger and podcaster, Laura is trying to help Hispanics “Latinize” the digital world. She focuses on Latino entrepreneurs and small business owners, their journeys and how they’ve used social media to further their businesses. Laura was a speaker at Podcast Florida Event and has been featured in Huffington Post, Entrepreneur.com & South Florida Business Journal. She’s a Co-organizer of the South Florida Podcast and... Read More →


Friday March 20, 2015 3:00pm - 4:00pm
Alhambra/Escorial

3:00pm

Special Q&A con Gente De Zona

Friday March 20, 2015 3:00pm - 4:00pm
Biscayne

3:00pm

Mastering the Social Media Newsroom: Senior Editors Share Their Tips and Tricks to Managing News and Reporting through Various Social Media Platforms #MasteringSocialMedia #Hispz15

In this session senior editors share advice on how to package and market news content through social media platforms in order to engage diverse audiences.

Moderator: 

Francisco Cortes
@CortesLatino
Vice President @foxnewslatino
 
Speakers:
 
Mario Fraticelli
@marioFraticelli
Director of Editorial Operations @ESPNDeportes
 
Anna Gonzalez
@webanna
Director of Social Media Strategy and Innovation @CNBC
 
Juan Muñoz
@jamcnn
Interactive and Social Media Director @CNNEE
 
Lance Rios
@lancerios
Founder of @BeingLatino and @DigiBunch 


Moderators
avatar for Francisco Cortes

Francisco Cortes

Vice President, Fox News Latino
As Vice President of FoxNewsLatino.com, Francisco Cortes is dedicated to keeping the pulse of the Hispanic community. A key player in helping create and launch the ground-breaking English-language news site in 2010, Francisco now leads and mentors a team of experienced journalists through all phases of content creation. He is responsible for growing and expanding key partnerships throughout the Hispanic marketplace; including new business... Read More →

Speakers
avatar for Mario Fraticelli

Mario Fraticelli

Director of Editorial Operations, ESPN Deportes
Mario Fraticelli serves as Director of Editorial Operations for ESPN Deportes Digital. In this role, Fraticelli is responsible for the editorial content, style, and operation of the network’s digital unit. Managing an editorial team across the globe, Fraticelli oversees the overall strategy while leading the effort to produce and program original content across platforms. Fraticelli oversaw ESPN Deportes' social media brand pages. In... Read More →
avatar for Anna Gonzalez

Anna Gonzalez

Director of Social Media Strategy an Innovation, CNBC
After working in print, television and online media, I have a solid understanding of new media’s role in journalism and multiplatform content production.  My career began at the same time as the digital revolution in television news. Because of the unique timing, I have played an integral part of launching two local news websites, one network news site and a national television news program. These experiences have taught me how to... Read More →
avatar for Juan Muñoz

Juan Muñoz

Interactive and Social Media Director, CNN
Juan Andrés Muñoz is Digital and Social Media Director for CNN en Español. Muñoz is responsible for the editorial content of CNNEspanol.com, CNN en Español RADIO, and the presence of the network on social media. Under Muñoz’s supervision, CNNEspanol.com grew from a mostly promotional and marketing site, to a dynamic and reliable source of news and information for Spanish-speaking users... Read More →
avatar for Lance Rios

Lance Rios

Founder, @BeingLatino and @DigiBunch
Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong platform that truly leveraged social media targeted towards Hispanics.   In 2009, Lance launched Being Latino as an experiment to put his hypothesis to a test... Read More →


Friday March 20, 2015 3:00pm - 4:30pm
Windsor/Sandringham

4:00pm

5:00pm

Event Break
Friday March 20, 2015 5:00pm - 6:30pm
TBA

6:30pm

BUSES DEPART FOR SOUTH BEACH
Friday March 20, 2015 6:30pm - 7:15pm
TBA

8:00pm

Film Screening

AARP Presents

Hispanicize 2015 Film Showcase Selections

Location: Regal South Beach, Stadium 18

 1120 Lincoln Road, Miami Beach, FL

                                                                                          

 

 

Friday March 20th at 8PM

Ticketlink: http://www.ticketfly.com/event/801965

 

Preceding Short Film

Skirting the Issues

Directed by: Carlos Berrios                                                                                                                                           10min.

FOUR YOUNG LATINAS set for a night out on the town after 6 months of working out, all agree to wear skirts in celebration of having reached their goal. But, what ensues as they prepare to go out is a conversation/debate for the ages. The issues of, Class, Race and Self-Hatred are taken on by these young women, as beautiful as they are intelligent and perceptive.

 

 

Puerto Ricans in Paris

Directed by: Ian Edelman

 90min.

Luis Guzman, Rosie Perez and Rosario Dawson star in this comedy of two counterfeit police officers who get an assignment by the Parisian Police to help hunt down a thief.   Away from their hood and their police beat in NYC, these two officers use their street smarts and swagger to crack down what could be the biggest luxury brand counterfeit scheme to hit Paris!



Friday March 20, 2015 8:00pm - 9:30pm
Regal South Beach, Stadium 18 1120 Lincoln Road, Miami Beach, FL

8:00pm

10:00pm

VIP Closing Night After Party (Fillmore in South Beach)
Friday March 20, 2015 10:00pm - Saturday March 21, 2015 12:00am
The Fillmore Miami Beach 1700 Washington Ave, Miami Beach, FL 33139