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Tuesday, March 17 • 10:00am - 10:50am
Hispanic Social TV: Where Are We and What's Next (1 hr.)

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In the age of social media, no one watches TV like they used to. Enter Social TV, the evolution of TV as we used to know it and now so pervasive that all the major Hispanic TV networks have their own flavor of how to do it. In this session you’ll hear the latest insights about how Social TV is evolving in the U.S. Hispanic space as well as case studies from three of the most respected networks in the nation: Univision, NBCU/Telemundo and Fox Deportes.

Moderators
avatar for Jorge Ortega

Jorge Ortega

Managing Partner & Co-Founder, Newlink America
Jorge Ortega has over 25 years of experience working with major multinational companies, NGOs and government institutions, developing and managing strategic communications programs across the Americas. | | Previously, he served as president of The Jeffrey Group, an integrated communications agency focused on the U.S. Hispanic market and Latin America. He also served as Managing Director at Burson-Marsteller, one of the world’s largest public... Read More →

Speakers
avatar for Borja Perez

Borja Perez

Senior Vice President, Digital and Social Media, Telemundo
Borja Perez is Senior Vice President of Digital and Social Media for Telemundo. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied to TV... Read More →
avatar for Robert Rodriguez

Robert Rodriguez

Director of Digital Media, FOX Deportes
Robert Rodriguez is the Director of Digital Media for FOX Deportes. In this role he oversees editorial, product development, social media, and emerging technology for one the fastest growing U.S. Hispanic digital sports platforms.  In February 2014, his department reached new milestones with Super Bowl XLVIII, setting a Twitter record for a Spanish-language television event and playing an integral role in live streaming the Super Bowl in... Read More →
avatar for Carolina Valencia

Carolina Valencia

Senior Director, Social Media, Univision Communications
Carolina V. Valencia is senior director of social media for Univision Communications. In this role, she helps lead the social media strategy for the company including Social TV and digital integrations, monetizable solutions, community management, business development and social media planning.  Carolina helped create the first enterprise social media team at Univision Communications – defined structure, strategy, processes and... Read More →


Tuesday March 17, 2015 10:00am - 10:50am
Windsor/Sandringham

Attendees (61)