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Friday, March 20 • 10:40am - 11:40am
Gen Z: The Most Cross-cultural Generation That We Least Understand

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Hispanic marketing industry thought leader and blogger Jose Villa of The Sensis Agency always brings the Hispanicize house down with some of the event’s most compelling content.  This year Villa tackles the little known Gen Z Latinos, Hispanics under 24 year olds.  

 

This special session will provide an overview of Gen Z (under 24 year olds) and cover:

  • How they are different from Millennials
  • Role of culture and ethnicity in their lives
  • Digital behavior
  • Implications for brands / industries
  • Implications for marketers

The session will paint a picture of the elusive and emerging mega generation and also share insights into their attitudes about:

  • Health
  • Financial Services
  • Food
  • Higher Education

The session will compile and leverage research, including:

  • Secondary published research
  • Syndicated research
  • Proprietary Sensis data
  • Statistical projections

Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. |   | She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister company of Hispanicize Event and Being Latino. She brings her expertise in entrepreneurship, marketing and business to help create new services and... Read More →

Speakers
avatar for Jose Villa

Jose Villa

CEO, Sensis Agency
Jose is the founder and President of Sensis, an integrated cross-cultural advertising agency. Jose founded Sensis as a Web development firm in 1998 as one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a unique full-service ad agency – that takes a digitally-infused cross-cultural approach to the general market. Sensis clients include Union Bank, UCLA Extension, the CDC, AARP, the FDA, United... Read More →


Friday March 20, 2015 10:40am - 11:40am
Windsor/Sandringham

Attendees (40)