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Wednesday, March 18 • 11:10am - 12:00pm
The Top Opportunities and Challenges Facing the Hispanic PR Industry, An Exclusive Session for PR Professionals, Clients and Agencies

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Speakers
avatar for Claudia Santa Cruz

Claudia Santa Cruz

President, Santa Cruz PR
Claudia Santa Cruz is the President of Santa Cruz Communications, Inc., a Public Relations agency she founded in 2001 specializing in the U.S. Hispanic market.  A seasoned P.R. professional with over 24 years of experience, Santa Cruz currently leads and oversees the agency’s work, developing strategic campaigns that produce measurable results to an expanding roster of loyal clients including Telemundo, Teach For America, TNA... Read More →
avatar for Roxana Lissa

Roxana Lissa

CEO, RL Public Relations
Roxana Lissa is founder and CEO of RL Public Relations & Marketing and Partner of Sportivo, sports public relations and marketing. Frequently recognized as an industry pioneer, Roxana founded RLPR in 1996 to fill a void in the emerging Hispanic marketing industry. In 1999, the Wall Street Journal placed her on its front page in recognition for her groundbreaking work on the bicultural teen campaign for the California Milk Processor Board... Read More →
avatar for Jorge Ortega

Jorge Ortega

Managing Partner & Co-Founder, Newlink America
Jorge Ortega has over 25 years of experience working with major multinational companies, NGOs and government institutions, developing and managing strategic communications programs across the Americas. | | Previously, he served as president of The Jeffrey Group, an integrated communications agency focused on the U.S. Hispanic market and Latin America. He also served as Managing Director at Burson-Marsteller, one of the world’s largest public... Read More →
avatar for Zandra Zuno

Zandra Zuno

Executive Director, Multicultural Practice Lead,, Golin
Zandra Zuno is practice lead of Golin’s national multicultural marketing practice, responsible for providing strategic counsel to clients for both total market and multicultural-specific marketing communications strategies for African-American, Latino and LGBT segments. | | Zandra manages a cross-office multidisciplinary team with expertise across industries like consumer, corporate, healthcare, sports, among others. Golin’s... Read More →


Wednesday March 18, 2015 11:10am - 12:00pm
Chopin

Attendees (64)