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Tuesday, March 17 • 9:00am - 9:50am
Dunkin Donuts: A Total Market Approach Case Study

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Through this presentation, you will learn how Dunkin' Brands established a Total Market Practice through the entire strategic and execution processes, aligned agency partners to collaborate and engage diverse consumers through broadcast, digital, social, and mobile platforms to deliver a consistent brand voice.

Speakers
avatar for Xavier Turpin

Xavier Turpin

Director of Multicultural Marketing, Dunkin Donuts
Xavier Turpin is currently Director of Multicultural Marketing at Dunkin’ Brands Inc. In less than six months, he has noticeably impacted the company’s multicultural efforts by increasing the company’s commitment to and focus on targeting the various multicultural groups – with an initial focus on Hispanic – in order to generate incremental sales and revenue across the board. Understanding how America’s face is changing to a more... Read More →


Tuesday March 17, 2015 9:00am - 9:50am
Alhambra/Escorial

Attendees (44)