Are U.S. Latina bloggers optimistic about the opportunities that exist in the digital marketing industry? How is the industry evolving and what does it mean for professional Latina bloggers? Which brands are successfully integrating culturally relevant campaigns that resonate with this niche group?
These are just some of the questions that a new anonymous national survey of Latina professional bloggers will uncover in this session. The 2015 Latina Blogging Industry Survey conducted by the Latina Mom Bloggers digital influencer network and iBlog magazine in partnership with BodenPR builds on a first survey that was released last year.
The national online survey will uncover the continuing evolution of Latina bloggers’ beliefs about their careers and their use of social media and technology. The survey will also address what best in class processes brands should follow when engaging with and building relationships with Latina bloggers.