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Thursday, March 19 • 10:05am - 11:15am
What the Brands and Agencies Really Want and Need from Digital Influencers

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Seasoned digital influencers who regularly work with brands understand that the success of a brand often lies in its ability to tell a vibrant story that resonates with its target audience.  

 

Enter brand managers and agency teams – the chosen few who set out to build the narrative that will build a life lasting impression with the consumer. 

 

In this session, you will learn:

 

-       How to work with brands and their agencies to tell creative and compelling stories that foster engagement with readers/viewers      

-       The social media trends and tools content marketers are paying most attention to, including a quick survey of blogs, vlogs, Snapchat, Twitter, Facebook, Instagram and Vine

-       Why studying the way brands think and approach the marketing of their products and services will help you get more projects

·       How to make your work stand out from the rest of the pack

-       Using your audience to identify new angles or opportunities for brands

·       How to tell authentic stories that resonate with readers and offer insight into a brand’s values and mission.  

-       How to create professional recap reports 


 


Moderators
avatar for Maria Amor

Maria Amor

Vice President, Havas FORMULATIN
Mexico City-native Maria Amor enjoys adding stamps to her passport, reading novels from Latin American authors, spending quality time with family, and working out to balance her love of new restaurants, wine and, most significantly, desserts. | | Maria joined Formula’s San Diego office in 2003, where she gained experience launching and executing PR programs for clients in business technology, consumer and travel industries. In 2008, she... Read More →

Speakers
avatar for Norelie Garcia

Norelie Garcia

Head of PR & Communications, Cricket Wireless
As the head of PR and Communications, Norelie leads the brand’s initiatives to produce and deliver insightful news on Cricket’s industry leading work in the no annual contract space. An experienced communications and marketing professional, Norelie has held various positions in the AT&T family of companies, from Aio Wireless’ Grassroots Marketing and Sponsorships organization to AT&T’s Federal Public Affairs group. She prides herself in... Read More →
avatar for Lissette Rodriguez

Lissette Rodriguez

Vice President, Devries Global
With more than a decade of experience in the U.S. Hispanic market, Lissette oversees the development and delivery of tailored Hispanic public relations strategies and tactics for Procter & Gamble brands/programs such as Pantene, Olay and Try It & Love It. Her focus is aimed at creating an authentic and relevant cultural link between the brand and this ever-growing and influential demographic. Her previous work spans across top consumer brands... Read More →
AS

Angela Sustaita-Ruiz

Latina Mom Bloggers, Co-CEO


Thursday March 19, 2015 10:05am - 11:15am
Alhambra/Escorial

Attendees (102)