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Wednesday, March 18 • 11:10am - 12:00pm
Best Practices for Marketing Public Affairs and Social Health Initiatives to Latino Audiences

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Public policy and healthcare marketing professionals may be in different industries but they share the common stiff challenges of communicating and properly engaging diverse Latino audiences about information that is often life-changing.  In this session an expert panel of communication specialists will share how they successfully overcome cultural and educational gaps to properly engage all Latinos across the broad spectrum.  
In this session you will learn:
  • The Do’s and Don’ts of Marketing Healthcare and Public Policy issues to Latinos
  • The unique challenges your brand or organization must overcome to create marketing programs that resonate with Latinos across multiple nationalities - How language is important in communicating these messages and what channels to use to deliver them?
  • Best Practice examples of healthcare and public policy programs that worked well


Joseph Ramirez

Burson·Marsteller Latino, Managing Director

avatar for Sonia Diaz

Sonia Diaz

Account Manager and Lead Digital Strategist, Balsera Communications
As the Communications Manager and Lead Digital Strategist at Balsera Communications, Sonia leads U.S. Hispanic, public affairs and advocacy communications strategies and campaigns for Fortune 500 companies and grassroots organizations. During her time at Balsera, she has helped the agency gain nationwide recognition through award-winning efforts that include PRWeek’s 2014 Multicultural Campaign of the Year and the 2014 HPRA Award for Best Media... Read More →
avatar for Elianne Ramos

Elianne Ramos

Principal and CEO, Speak Hispanic Communications

Wednesday March 18, 2015 11:10am - 12:00pm

Attendees (46)