Hispanicize 2015

Public policy and healthcare marketing professionals may be in different industries but they share the common stiff challenges of communicating and properly engaging diverse Latino audiences about information that is often life-changing.  In this session an expert panel of communication specialists will share how they successfully overcome cultural and educational gaps to properly engage all Latinos across the broad spectrum.  
In this session you will learn:

• The Do’s and Don’ts of Marketing Healthcare and Public Policy issues to Latinos
• The unique challenges your brand or organization must overcome to create marketing programs that resonate with Latinos across multiple nationalities - How language is important in communicating these messages and what channels to use to deliver them?
• Best Practice examples of healthcare and public policy programs that worked well