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Thursday, March 19 • 3:00pm - 4:00pm
A Rare, Inside Look at Toyota's Latino Digital and Social Media Strategy

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avatar for Hugo Balta

Hugo Balta

Senior Director, Multicultural Content, ESPN
Hugo Balta is an experienced Broadcasting and Digital Media Professional who has directed growth, change and innovation in several markets, divisions and business cycles. | | Balta is the Senior Director, multicultural content for the ESPN Digital & Print Media group. In this role, he leads initiatives in raising the quality, profile and delivery of diverse newsgathering and storytelling to better serve the domestic Hispanic... Read More →


Aaron Nava

Conill, Management Supervisor, Social Media
avatar for Patricia Pineda

Patricia Pineda

Group Vice President, Hispanic Business Strategy Group, Toyota Motor North America
Patricia Pineda is Group Vice President at Toyota Motor North America, Inc. (TMA) with primary responsibility for Hispanic Business Strategy. Previously she had responsibility for national philanthropy and the Toyota USA Foundation. Ms. Pineda joined TMA in September 2004 as Group Vice President of Corporate Communications and General Counsel. | | Prior to joining TMA, Pineda spent twenty years at New United Motor Manufacturing, Inc... Read More →

Thursday March 19, 2015 3:00pm - 4:00pm

Attendees (50)