While major networks fight to retain ratings, Spanish-language broadcast continues to make great strides across the United States.
Senior executives from some of the country’s most successful and innovative broadcast Latino media companies will discuss the trends, challenges and opportunities of Hispanic television today. During this session, our expert panel will discuss various topics, including:
The latest on changes in key network shows, novelas and sports programming
· How Millennials are driving trends in Latino broadcast media programming
· The role that social media plays in expanding Spanish-language audiences
· Bridging generational gaps through bicultural experiences in broadcast
· The power of sports programming in attracting Latino viewers
· On demand programming for the on-the-go viewer