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Wednesday, March 18 • 2:30pm - 3:20pm
Hispanic Broadcast Television: What’s New and Under the Hood for 2015 (sponsored by República)

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While major networks fight to retain ratings, Spanish-language broadcast continues to make great strides across the United States.

Senior executives from some of the country’s most successful and innovative broadcast Latino media companies will discuss the trends, challenges and opportunities of Hispanic television today. During this session, our expert panel will discuss various topics, including:

       The latest on changes in key network shows, novelas and sports programming

·       How Millennials are driving trends in Latino broadcast media programming

·       The role that social media plays in expanding Spanish-language audiences

·       Bridging generational gaps through bicultural experiences in broadcast

·       The power of sports programming in attracting Latino viewers

·       On demand programming for the on-the-go viewer



Moderators
avatar for Carlos Guzman

Carlos Guzman

EVP & Chief Marketing Officer, República

Speakers
avatar for Hugo Balta

Hugo Balta

Senior Director, Multicultural Content, ESPN
Hugo Balta is an experienced Broadcasting and Digital Media Professional who has directed growth, change and innovation in several markets, divisions and business cycles. | | Balta is the Senior Director, multicultural content for the ESPN Digital & Print Media group. In this role, he leads initiatives in raising the quality, profile and delivery of diverse newsgathering and storytelling to better serve the domestic Hispanic... Read More →
avatar for Victor Cerda

Victor Cerda

VP for Corporate Strategy, VME
ML

Maria Lopez-Alvarez

SVP, Reality Programing, Telemundo
Maria Lopez Alvarez was named Senior Vice President of Reality Programming and Specials in July 2014. In this role, she oversees the production for all of Telemundo’s reality programming including the  production of the network’s hit singing competition “La Voz Kids;" “Top Chef Estrellas,” the primetime culinary competition series; and “Yo So El Artista,” which launched Telemundo’s first-ever... Read More →
avatar for Sandra Smester

Sandra Smester

Executive Vice President, Programming, Univision Communications
Sandra Smester is executive vice president of Programming for the Univision Network at Univision Communications Inc. (UCI), the leading media company serving Hispanic America. Ms. Smester is responsible for overseeing the day-to-day scheduling and strategic positioning of all on-air content for the Network.   Ms. Smester first joined UCI as a promotions intern in 1996 demonstrating a unique understanding of Hispanic audiences and the... Read More →


Wednesday March 18, 2015 2:30pm - 3:20pm
Windsor/Sandringham

Attendees (65)