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Wednesday, March 18 • 2:30pm - 3:20pm
Working with Travel Brands: A Digital Influencer's Guide

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rom Tumblr to Twitter, the travel industry has long been a leader in social media marketing. As such, the race to become a darling of the online travel jet set is more competitive than ever. In an increasingly demanding field, what makes a travel blogger stand out from the rest of the pack? What elements are crucial to the success of any would be online travel expert and what tools are most appealing to the brands?

In this session, you will learn what qualities are most sought after by industry marketing leaders when it comes to their brand’s online presence and how to find creative and unique stories on your trips that will make your readers pack their bags and go! 

 


Moderators
avatar for Todd Sommer

Todd Sommer

Director of Brand Marketing, Best Western International
Todd Sommers is the director of brand marketing and content strategy for Best Western International, the World’s Largest Hotel Chain. In this role, he oversees the brand’s in-house creative, social and content marketing efforts. He also assists members of the board of directors and executive team will their communication needs and leads the public relations efforts for the brand’s loyalty program. | | Previously, he worked for members of... Read More →

Speakers
avatar for Kathy Catron

Kathy Catron

Director of Communication, St Augustine Ponte Vedra Visitors and Convention Bureau
Kathy Catron is the director of communication for the St Augustine Ponte Vedra Visitors and Convention Bureau. In her role, Kathy oversees media relations, publicity, social media, online communications and special events. Kathy has more than 20 years’ experience in public relations and was named the 2011 Great Communicator for the Volusia Flagler Chapter of the Florida Public Relations Association. Prior to joining the Visitors and... Read More →
avatar for Jenea Robinson

Jenea Robinson

Media Relations Manage, Visit Philadelphia
Jenea Robinson manages multicultural communications for VISIT PHILADELPHIA, promoting Philadelphia as top travel destination for African American and Hispanic visitors. | | In 2014, Jenea moderated The National Association of Black Journalists’ first travel panel during their annual convention and was a featured travel expert for Black Enterprise and Travel Noire’s popular #ZeroBaggageTravel Twitter chat. | | Over the past seven... Read More →
avatar for Albert Ruiz

Albert Ruiz

JetBlue
avatar for Carolyn Scott-Hamilton

Carolyn Scott-Hamilton

Founder, HealthyVoyager
The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, sought after speaker, consultant and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy lifestyle and... Read More →


Wednesday March 18, 2015 2:30pm - 3:20pm
Alhambra/Escorial

Attendees (83)