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Wednesday, March 18 • 1:30pm - 2:20pm
Social Data Mining: An Interactive Workshop

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In this interactive workshop, Genevieve Jenkins (Vice President of Digital at Alma) and Jackie Zima (Planner/Analyst, Strategic Insights at Alma) will walk us through the digital research process to gather data, formulate insights and build recommendations. Using various tools including Alma’s Social Media Lab, we will learn how to gather better insights using the best tools available.

Speakers
avatar for Genevieve Jenkins

Genevieve Jenkins

Vice President, Digital, Alma
At Alma, Genevieve Jenkins leads an agency-wide emphasis on digital that is transforming client solutions. Her interest in everything new, from pop culture to technology to comic books, to music and fashion has always led her creative explorations. It’s key to her ability to make client messaging relevant and resonant to the latest trends. | | She developed an impressive track record at Fleishman-Hillard where she was VP of Digital, bringing... Read More →


Wednesday March 18, 2015 1:30pm - 2:20pm
Alhambra/Escorial

Attendees (55)