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Wednesday, March 18 • 1:30pm - 2:20pm
Social Data Mining: An Interactive Workshop

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In this interactive workshop, Genevieve Jenkins (Vice President of Digital at Alma) and Jackie Zima (Planner/Analyst, Strategic Insights at Alma) will walk us through the digital research process to gather data, formulate insights and build recommendations. Using various tools including Alma’s Social Media Lab, we will learn how to gather better insights using the best tools available.

avatar for Genevieve Jenkins

Genevieve Jenkins

Vice President, Digital, Alma
At Alma, Genevieve Jenkins leads an agency-wide emphasis on digital that is transforming client solutions. Her interest in everything new, from pop culture to technology to comic books, to music and fashion has always led her creative explorations. It’s key to her ability to make... Read More →

Wednesday March 18, 2015 1:30pm - 2:20pm EDT

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