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Tuesday, March 17 • 10:00am - 10:50am
Hispanic Digital Playbook: Content Marketing Strategies that Work

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Hispanic social media marketing has greatly evolved since brands began to experiment with it in 2010.  Today content marketing is fueling explosive growth across all digital platforms from blogs to YouTube, Instagram to Vine. In this session you’ll hear in-depth case studies from McDonald’s and Nestle and you’ll discover how brands, agencies, media companies and influencers are all innovating with platforms and ideas that truly engage increasingly connected Latino audiences.

Moderators
avatar for Hugo Perez

Hugo Perez

EVP, Global Content & Digital Innovation, The Zeno Group

Speakers
avatar for Natalie Boden

Natalie Boden

CEO, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek’s 2014 “Top 40 under 40″ Heavy Hitters in PR, Ms. Boden has succeeded in building BodenPR into one of the country’s fastest growing U.S Hispanic PR & Social Media agencies, scaling the business across offerings including Social Media Strategy, Creative Social Media Content Development, Social Listening & Influencer Engagement as well... Read More →
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. |   | She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister company of Hispanicize Event and Being Latino. She brings her expertise in entrepreneurship, marketing and business to help create new services and... Read More →
avatar for Harvey Henao

Harvey Henao

Account Director, Flowers Communications Group
Harvey Henao is an Account Director and practice leader for FCG Latino, a division of Flowers Communications Group (FCG), a multicultural marketing communications agency. At FCG, Harvey leads Hispanic digital communications strategies for companies such as AT&T, MillerCoors, and Brown-Forman. Prior to joining FCG, Harvey worked at H+K Strategies, where he led corporate communications and provided digital strategy for tech companies... Read More →


Tuesday March 17, 2015 10:00am - 10:50am
Chopin

Attendees (115)