Hispanicize 2015

Lance Rios is a Cleveland-born Boricua who has worked his entire career in US Hispanic advertising, both for television and digital landscapes. Having worked at MTV tr3s and VEVO.com, Lance saw the demand for bi-cultural entertainment and felt that the marketplace missed a strong platform that truly leveraged social media targeted towards Hispanics.   In 2009, Lance launched Being Latino as an experiment to put his hypothesis to a test... Read More →

Matt Cherry, is the Founder and CEO of iBlog magazine, The magazine for professional women bloggers and influencers. Matt's mission is to elevate the women's blogging industry by providing bloggers with access to the resources and people that shape the industry and create the largest business resource site for women bloggers online. A true connector, Matt has built one of the most powerful women's advisory committee's in social media and... Read More →

Christian Martinez is Head of US Multicultural Sales at Facebook; an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the companies sales initiatives focused on the US Hispanic market, and has since then expanded the offering to include broader multicultural solutions. Prior to Facebook, Christian spent 13 years at Univision Communications where he was VP... Read More →

Jenina Nuñez leads public relations strategy and programs for several brand initiatives at McDonald’s USA, specifically focusing on the company’s McCafé brand as well as the U.S. Hispanic Consumer Market. Initiatives she has spearheaded include rollout of new beverage menu items as well as brand programs and national sponsorships in education, music and sports. | | Prior to joining McDonald’s, Jenina worked for Zócalo Group, which... Read More →

Borja Perez is Senior Vice President of Digital and Social Media for Telemundo. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied to TV... Read More →

Jorge A. Plasencia is co-founder, chairman and CEO of República, one of America’s leading independent, cross-cultural advertising, digital and communications agencies. Prior to co-founding República in 2006, Jorge served as vice president and operating manager of Univision Radio. Before Univision, Jorge was vice president of Estefan Enterprises, Inc., while there, he played a key role in the management of several... Read More →

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. He is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 SocialMedia Power Influencers, and number #2 on Leadtail’s Top 25 People Most Mentioned by digital marketers. | | In the words of CollectiveBias... Read More →

Nuria Santamaría leads Twitter’s Multicultural efforts in the United States. Ms. Santamaría spearheads consumer insights and strategy for Twitter’s Hispanic, African American, Asian American audiences working across all industry categories. | | Ms. Santamaría has worked in technology and digital media for over ten years. Prior to Twitter, Ms. Santamaría has held leadership positions at a variety of... Read More →

Carolina V. Valencia is senior director of social media for Univision Communications. In this role, she helps lead the social media strategy for the company including Social TV and digital integrations, monetizable solutions, community management, business development and social media planning.  Carolina helped create the first enterprise social media team at Univision Communications – defined structure, strategy, processes and... Read More →