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Thursday, March 19 • 10:05am - 11:15am
The Latina Millennial Mindset (presented by Connexion Research)

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With a buying power of over $170 billion and growing, the Latina Millennial is the most coveted of all Hispanic market segments and has become the driving force behind the marketing strategies of many major brands. As they outpace their male counterparts in education and career growth, Latina Millennials are doing it all and changing the game while they are at it.   In this session you will learn
  • The results of a brand new national survey conducted by Connexion Research that reveals the latest insights into the attitudes and tastes of the market’s hottest segment for consumer brands
  • The special challenges marketers face when targeting Latina Millennials
  • How major retailers like Target and beauty products like SheaMoisture are using offline and online strategies to woo Common myths about Latina Millennials

Moderators
avatar for Maricel Dominguez-Watson

Maricel Dominguez-Watson

CEO/President, ConneXion Research
Maricel Dominguez-Watson is a bilingual and multi-ethnic consumer research consultant, who has travelled to countries around the world and cities all over the U.S. to further understand and appreciate the broad range of cultures, ethnicities and traditions. With over 18 years of diverse experiences in market research, advertising, marketing, customer service, business development and sales, she has implemented these skills in numerous... Read More →

Speakers
avatar for Alejandra Ayala

Alejandra Ayala

Latina Blogger, Styled by Ale
Los Angeles based Latina blogger, Alejandra Ayala started her blogging & YouTube journey in 2013. Her blog, written in both Spanish and English, is where she shares her passion for fashion, beauty and lifestyle. Aside fromStyledbyAle.com, she also has a Spanish YouTube channel that has grown in the last nine months from 4,000 subscribers (or “Chulas,” as she likes to call them) to now more than 106,000.
avatar for Natalie Boden

Natalie Boden

CEO, BodenPR
Natalie Boden is Managing Director and Founder of BodenPR. Named one of PRWeek’s 2014 “Top 40 under 40″ Heavy Hitters in PR, Ms. Boden has succeeded in building BodenPR into one of the country’s fastest growing U.S Hispanic PR & Social Media agencies, scaling the business across offerings including Social Media Strategy, Creative Social Media Content Development, Social Listening & Influencer Engagement as well... Read More →
avatar for Richelieu Dennis

Richelieu Dennis

CEO, SheaMoisture
Noted entrepreneur and philanthropist Richelieu Dennis is a born businessman.  As the CEO of Sundial Brands, a leader in the fast-growing new general market for culturally authentic skin and hair care and cosmetics, Richelieu has carved out a successful niche in the personal care and beauty category, and turned adversity into lucrative business.  His passion for entrepreneurship and innovation are family traits, going all the way back... Read More →
avatar for Nydia Sahagun

Nydia Sahagun

Group Manager, Multicultural, Target
Nydia J. Sahagún’s career as a leading and award winning national marketer spans over 15 years and includes work at top national retail brands. Nydia currently leads multicultural brand strategy at Target Corporation, a Fortune 50 Company. As group manager, multicultural brand marketing, Nydia oversees the development of Target’s enterprise strategy to grow market share and affinity with multicultural guests. Nydia’s leadership role within... Read More →


Thursday March 19, 2015 10:05am - 11:15am
Chopin

Attendees (53)