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Tuesday, March 17 • 2:50pm - 4:05pm
Harnessing the Power of Facebook to Connect with Hispanic Audiences (1 hr. 10 min.)

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This session will explore the variety of ways that agencies and brands alike are leveraging the Facebook platform to engage Hispanic audiences, including above and below the line tactics along with the latest in digital trends. 

avatar for Christian Martinez

Christian Martinez

Head of Sales, U.S. Multicultural, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook; an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the companies sales initiatives focused on the US Hispanic market, and has since then expanded the offering to include broader multicultural solutions. Prior to Facebook, Christian spent 13 years at Univision Communications where he was VP... Read More →

avatar for Rene Barasoain

Rene Barasoain

US Multicultural Industry Manager, Facebook
Rene Barasoain is the US Multicultural Industry Manager at Facebook. With over 14 years of sales and marketing experience, he joined the company in September 2013 to help lead Facebook’s Multicultural initiatives.  Prior to Facebook, Rene spent 9 years at Univision Communications where he managed Interactive Sales & marketing for the Southeast and Southwest regions.  In that role he was responsible for driving revenues in... Read More →
avatar for Max Kelerstein

Max Kelerstein

Social and Digital Media Manager, Verizon Wireless
Max is an experienced social and digital media manager with a passion for branding, marketing, and research. He lived in Mexico City for 14 years and has an intimate knowledge of diverse and Hispanic markets. He currently brings his years of experience to Verizon Wireless as manager in charge of national social/digital strategy and media, including Multicultural programs, Branded Entertainment partnerships, and Sponsorships among other... Read More →
avatar for Mike Valdes-Fauli

Mike Valdes-Fauli

CEO/President, Pinta
An award-winning marketing professional with experience having lived in five U.S. cities, Mike Valdés-Fauli is President and CEO of Pinta. Based in Miami, he runs one of the fastest-growing marketing agencies in the country, with clients such as American Express, Facebook, Florida Blue, FOX, Miami Marlins, TD Bank and T-Mobile, among others. | | Previously, Mike was President of JeffreyGroup, a leading Latin American communications firm... Read More →
avatar for Joe Zubi

Joe Zubi

CEO, Zubi Advertising
Joe joined Zubi after eight years with Beber Silverstein and Partners, where he started as an entry-level Media Buyer fresh from the University of Florida. On the fast-track, Joe became the youngest Account Supervisor at Beber in less than five years. | | As Chief Operating Officer, Joe oversees Zubi’s business development, strategic planning and Client relations. He leverages the expertise of Zubi’s Creative, Media and Account Service... Read More →

Tuesday March 17, 2015 2:50pm - 4:05pm

Attendees (117)