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Friday, March 20 • 3:00pm - 4:00pm
Want to get the ear of the Latino Audience? Start Podcasting

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There was an explosion in podcasting in 2014. About 39 million Americans (15% of the over-12 US population) listened to a podcast in December’14 up from 12% in 2013*. It has proven to be the perfect medium for storytelling, educating, building new businesses and growing brands for countless content creators, entrepreneurs and brands. In 2015 podcasting will finally arrive in the mainstream as millions of new listeners tune in through Apple CarPlay and Android Auto systems which will be integrated into the dashboards of new car models. Despite its tremendous growth and potential, podcasting is still wide open for Latino/a content creators and marketers who want to get the ear of the Latino audience. 

In this session you will hear from two of the nation’s top Latino podcasters as they shed light on the podcasting opportunity for Latino/a content creators & brands and on how to create and grow your podcast.

In this session you will learn:

  • Podcasting 101: What is podcasting? How are podcasts consumed?
  • Why podcasting is such a huge & untapped opportunity for Latino content creators and brands.
  • The power of podcasts to develop close relationships with Latino audiences through storytelling, education and entertainment.
  • How to create a great podcast.
  • How to grow your podcast.
  • Which are the top Latino podcasts and podcasters.
  • What “the Serial Effect” will mean to podcasting long-term?
  • How general market brands are capitalizing on podcasting and why Latino market sponsors will soon follow.

avatar for Rafael “Ray” Collazo

Rafael “Ray” Collazo

Founder, Rays Podcast Network
Rafael “Ray” Collazo is the founder of the Rays Podcast Network: the nation’s first online talk radio on-demand network dedicated to the Latino market. Network includes Rays Latino Talk, Latino Sports Talk and Latinos Talk Politics Podcasts. As host of Rays Latino Talk Podcast... Read More →
avatar for Arturo Nava

Arturo Nava

Founder, Logra Tu Dream
Arturo Nava is the Founder of Logra tu Dream a top podcast in a mission to help Latinos/as achieve their American Dream and Marketing Director of Nuestro Queso. Arturo has 13 years of experience marketing top brands in the Latino and General Market at Fortune-500 companies like P&G... Read More →
avatar for Laura Elegueta Sánchez

Laura Elegueta Sánchez

Founder, Latiniza Digital
A Latina entrepreneur, blogger and podcaster, Laura is trying to help Hispanics “Latinize” the digital world. She focuses on Latino entrepreneurs and small business owners, their journeys and how they’ve used social media to further their businesses. Laura was a speaker at Podcast... Read More →

Friday March 20, 2015 3:00pm - 4:00pm EDT

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